bookmark
Skip itA small market ($800/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$14.55avg listing price — sweet spot $15–$100
Price range
Good$7.91–$27.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,093.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$800$800/yr · 6K searches
According to Flapen's Amazon Singapore niche tracking, bookmark is a $800/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bookmark market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$1K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 5.1%
- Avg brand age
- 47 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
5
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
8%
- Trends International23%
- MXtone18%
- Joyberg17%
- Peter Pauper Press13%
- emmoolife12%
- Condige9%
- Open — no brand owns it (1 brand, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top bookmark search terms
- bookmark5K/yr
- bookmarks1K/yr
- book mark857/yr
Top bookmark products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hiroshige - The Sea at Satta Premier Bookmark Stationery
Trends International$18.754.5★316 rev
Handmade Metal Feather Bookmarks Vintage Style With 3D Butterfly And Crystal Dry Flower Pendant (Safflower crystal pendant)
MXtone$12.444.8★7 rev
Pack of 15 Magnetic Bookmarks for Women Students and Teachers (Misty Ocean Emerald)
Joyberg$12.554.6★8,731 rev
Dragon Artisan Bookmark
Peter Pauper Press$11.124.8★1,348 rev
4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Van Gogh Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults
emmoolife$11.464.7★886 rev
Newest
by launch date4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Van Gogh Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults
emmoolife$11.46886 rev
Leather Heart Bookmarks Book Accessories Bookmarks for Women Cute Corner Page Book Marks for Kids Students Stationary School Office Supplies Teacher Gifts(6pcs)
Condige$7.91494 rev
Dragon Artisan Bookmark
Peter Pauper Press$11.121,348 rev
Harry Potter Gifts Bookmarks for Women Teenagers Kids Metal Bookmark with Hanging Golden Snitch Book Charm School University Reading Gifts for Everybody
Harry Potter$27.642,873 rev
Hiroshige - The Sea at Satta Premier Bookmark Stationery
Trends International$18.75316 rev
Trending
90-day click momentumLeather Heart Bookmarks Book Accessories Bookmarks for Women Cute Corner Page Book Marks for Kids Students Stationary School Office Supplies Teacher Gifts(6pcs)
Condige$7.914.6★
Handmade Metal Feather Bookmarks Vintage Style With 3D Butterfly And Crystal Dry Flower Pendant (Safflower crystal pendant)
MXtone$12.444.8★
Hiroshige - The Sea at Satta Premier Bookmark Stationery
Trends International$18.754.5★
Dragon Artisan Bookmark
Peter Pauper Press$11.124.8★
Harry Potter Gifts Bookmarks for Women Teenagers Kids Metal Bookmark with Hanging Golden Snitch Book Charm School University Reading Gifts for Everybody
Harry Potter$27.644.7★
What buyers say about bookmark
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is bookmark profitable to sell on Amazon Singapore?
- The niche generates $800/yr across 7 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (32/100).
- How competitive is the bookmark niche?
- 7 brands and 5 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.
- When does demand for bookmark peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the bookmark niche?
- Listings span $7.91–$27.64; the average listing price is $14.55 (sweet spot $15–$100). The average incumbent carries 2,094 reviews — the moat a new listing must climb.