How competitive is the Bookmark niche on Amazon Singapore?

7 brands and 5 sellers compete in Bookmark on Amazon Singapore. The top 5 Bookmark products take 83% of clicks and its top 5 brands hold 83% of demand.

What does it cost to enter the Bookmark niche?

Bookmark sells for $14.55 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $7.91–$27.64. The average incumbent carries 2,094 reviews — the moat a new listing must climb.

Bookmark

a small market ($800/yr) — Bookmark doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 18 of 33 Office Products niches · −1 vs the category median of 33

This niche Category average · 33 niches

Is Bookmark profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Bookmark is a $800/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.

Bookmark: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.3% over the last 90 days and 0.9% of searches end in a purchase.

$800

revenue / yr

Units sold / yr100

Search volume / yr+3.3%6K

Conversion rate0.9%

Avg price$14.55

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers7 · 5

Top-5 product click share83%

Open market17%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 7 products

Top Bookmark products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hiroshige - The Sea at Satta Premier Bookmark Stationery

Price: $18.75
Rating: 4.5/5
Reviews: 316
Age: 4y ago

Handmade Metal Feather Bookmarks Vintage Style With 3D Butterfly And Crystal Dry Flower Pendant (Safflower crystal pendant)

Price: $12.44
Rating: 4.8/5
Reviews: 7
Age: 4y ago

Pack of 15 Magnetic Bookmarks for Women Students and Teachers (Misty Ocean Emerald)

Price: $12.55
Rating: 4.6/5
Reviews: 8,731
Age: 5y ago

Dragon Artisan Bookmark

Price: $11.12
Rating: 4.8/5
Reviews: 1,348
Age: 2y ago

4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Van Gogh Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults

Price: $11.46
Rating: 4.7/5
Reviews: 886
Age: 2y ago

Newest

by launch date

4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Van Gogh Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults

Price: $11.46
Rating: 4.7/5
Reviews: 886
Age: 2y ago

Leather Heart Bookmarks Book Accessories Bookmarks for Women Cute Corner Page Book Marks for Kids Students Stationary School Office Supplies Teacher Gifts(6pcs)

Price: $7.91
Rating: 4.6/5
Reviews: 494
Age: 2y ago

Dragon Artisan Bookmark

Price: $11.12
Rating: 4.8/5
Reviews: 1,348
Age: 2y ago

Harry Potter Gifts Bookmarks for Women Teenagers Kids Metal Bookmark with Hanging Golden Snitch Book Charm School University Reading Gifts for Everybody

Price: $27.64
Rating: 4.7/5
Reviews: 2,873
Age: 4y ago

Hiroshige - The Sea at Satta Premier Bookmark Stationery

Price: $18.75
Rating: 4.5/5
Reviews: 316
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Trends International23%
MXtone18%
Joyberg17%
Peter Pauper Press13%
emmoolife12%
Condige9%
Open — no brand owns it (1 brand, 8%)

Bookmark demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6KCVR0.9%Products7Brands7Top 5 Brands83%OOS Rate5.1%Rating4.7★Reviews2,094Avg BSR#36

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Bookmark search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bookmark5K/yr +7.8%0.2% conv.
bookmarks1K/yr +12.7%0.4% conv.
book mark857/yr -30.3%0.0% conv.

Bookmark return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Bookmark questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bookmark 32/100 on Amazon Singapore — Skip it. The niche generates $800/yr across 7 tracked products. Search demand moved +3.3% over the last 90 days.