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Bookmark

Fail

Shoppers spend an estimated $800 a year here, so Bookmark is a Fail.

Flapen Score
32
32 / 100
Ranks 18 of 33 Office Products niches · −1 vs the category median of 33
Market size
$800/yr6K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
83%top-5 click share · 7 brands · 5 sellers

Flapen Score

Bookmark against its category

The dotted line is the Office Products average. Past it, Bookmark is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bookmark market on Amazon at a glance

Shoppers on Amazon Singapore searched for Bookmark 6K times last year and spent an estimated $800. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $800 a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
0.9%
Market size, estimated
$800a year
Peak month
December1.9× the quietest month
Top search term
bookmark5K searches a year

02 · Price

A sale here is worth $14.55.

Listings sell for $14.55 on average, from $7.91 to $27.64. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $14.55 that is $0 to $1K a year per listing.

Average price
$14.55under the $15 to $100 sweet spot
Price range
$7.91–$27.64
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #36 within Office Products. It carries 2,094 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#36in Office Products
Average rating
4.67 starsAmazon Singapore average 4.47 stars
Average reviews
2,094per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Bookmark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

5

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

8%

  • Brand 123%
  • Brand 218%
  • Brand 317%
  • Brand 413%
  • Brand 512%
  • Brand 69%
  • Open — no brand owns it (1 brand, 8%)

Demand

Bookmark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Bookmark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bookmark5K/yr
  • bookmarks1K/yr
  • book mark857/yr

Reviews and returns

What reviews say buyers love and hate about Bookmark

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Bookmark questions

Answered from the same tracked data.