How competitive is the Mop niche on Amazon Singapore?

14 brands and 13 sellers compete in Mop on Amazon Singapore. The top 5 Mop products take 39% of clicks and its top 5 brands hold 71% of demand.

What does it cost to enter the Mop niche?

Mop sells for $42.54 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $9.49–$105.72. The average incumbent carries 11,342 reviews — the moat a new listing must climb.

Mop

Mop shows low returns (0.7%), but a small market ($14K/yr) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

Top 3% of 214 Home niches · +15 vs the category median of 36

This niche Category average · 214 niches

Is Mop profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Mop is a $14K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 51/100.

Mop: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.4% over the last 90 days and 1.8% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr750

Search volume / yr-6.4%19K

Conversion rate1.8%

Avg price$42.54

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers14 · 13

Top-5 product click share39%

Open market29%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 29 products

Top Mop products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

VENETIO Premium Microfiber Spray Mop with Refillable Sprayer | Dry/ Wet Mop for Floor Cleaning or Dusting | Wood Laminate Tile Vinyl Hardwood Floor Mops with Reusable and Washable Pads

Price: $33.92
Rating: 4.4/5
Reviews: 86
Age: 1y ago

3M Scotch-Brite Compact And Lightweight Single Bucket Microfiber Spin Mop Set (Refill Available)

Price: $58.54
Rating: 4.4/5
Reviews: 25
Age: 7y ago

3M Scotch-Brite T6 Single Bucket Compact Microfiber Spin Mop (Refill Available)

Price: $50.35
Rating: 3.8/5
Reviews: 78
Age: 5y ago

3M Scotch-Brite Hands-Free Mop with Compact Bucket 1 pc/pack For cleaning home floor easily & handsfree

Price: $39.45
Rating: 3.8/5
Reviews: 649
Age: 2y ago

Vileda Easy Wring & Clean Turbo (2 Bonus Refills) - Packaging may vary

Price: $43.06
Rating: 4.6/5
Reviews: 19,122
Age: 13y ago

Newest

by launch date

Detachable Spin Mop Set (5)

Price: $11.30
Rating: 1.0/5
Reviews: 1
Age: 8mo ago

Spray Mop for Floor Cleaning with Washable Pads Microfiber Wet Mops with 800 ml Refillable Bottle Reusable Dust Mops with Sprayer for Hardwood Laminate Vinyl Tile Cleaning

Price: $35.73
Rating: 4.6/5
Reviews: 1,197
Age: 1y ago

Vileda H2Pro Flat Mop System Multicolor

Price: $57.63
Rating: 4.4/5
Reviews: 317
Age: 1y ago

Vileda H2PrO Flat Mop Floor Mop Set with Bucket 100% Separation of Fresh and Dirty Water Hygienic Cleaning System with Microfibre Water-Saving Ergonomic Eco Packaging

Price: $78.00
Rating: 4.3/5
Reviews: 3,570
Age: 1y ago

VENETIO Premium Microfiber Spray Mop with Refillable Sprayer | Dry/ Wet Mop for Floor Cleaning or Dusting | Wood Laminate Tile Vinyl Hardwood Floor Mops with Reusable and Washable Pads

Price: $33.92
Rating: 4.4/5
Reviews: 86
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

39%

Top 20: 87%

Open market

22%

Scotch-Brite30%
VENETIO14%
Vileda11%
Supamop9%
O-Cedar7%
Swiffer7%

Mop demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR1.8%Products29Brands14Top 5 Brands71%OOS Rate17.7%Rating4.2★Reviews11,342Avg BSR#52

What reviews say buyers love and hate about Mop

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall37%

“Good quality products”

Ease Of Cleaning20%

“Amazing dual pail system for optimum cleaning”

Value For Money17%

“Worth every penny”

Advertised Vs Actual Product10%

“it does what is supposed to do”

Strength7%

“Work well, and are very sturdy”

What buyers complain about

83% of reviews

Quality-Overall50%

“Bad quality”

Durability17%

“doesnt last”

Spray/Flow17%

“the spray could be a bit more”

Mop return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Wet Cleaning

22%

2Quality-Overall

22%

3Weight Heavy

11%

4Adhesion/Stickiness

11%

5Handle Quality

11%

Common Mop questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mop 51/100 on Amazon Singapore — Worth a look. The niche generates $14K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -6.4% over the last 90 days.

Mop buyers on Amazon Singapore complain most about Quality-Overall, Durability, Spray/Flow, the themes mined from the niche's reviews. Its return rate is 0.7%.