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51

mop

Worth a look

Shows low returns (0.7%), but a small market ($14K/yr) keeps it on the watch list.

Market size 4Growth 22Conversion 22Competition 76Returns 97Price range 86Avg price 95Brand share 56Review moat 21Quality gap 79

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.54

avg listing price — sweet spot $15–$100

Price range

Great$9.49–$105.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad11,341.93

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$14K

$14K/yr · 19K searches

According to Flapen's Amazon Singapore niche tracking, mop is a $14K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mop market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$21K–$32K
units × avg price
Conversion rate
1.8%
Avg BSR
#52
Page quality
0%
Prime
83%
Sponsored
34%
Out of stock
17.7%
Avg brand age
65 months
Avg seller age
0 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

14 flat

Sellers

13

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

39%

Top 20: 87%

Open market

22%

  • Scotch-Brite30%
  • VENETIO14%
  • Vileda11%
  • Supamop9%
  • O-Cedar7%
  • Swiffer7%

Demand

Weekly Amazon search volume, last 47 weeks — -6.4% search growth over the last 90 days.
800600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

Top mop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4276%$8539%$1K12%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mop

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“Good quality products”

Ease Of Cleaning20%

“Amazing dual pail system for optimum cleaning”

Value For Money17%

“Worth every penny”

Advertised Vs Actual Product10%

“it does what is supposed to do”

Strength7%

“Work well, and are very sturdy”

What buyers complain about

Quality-Overall50%

“Bad quality”

Durability17%

“doesnt last”

Spray/Flow17%

“the spray could be a bit more”

Top return reasons

Wet Cleaning22%
Quality-Overall22%
Weight Heavy11%
Adhesion/Stickiness11%
Handle Quality11%
Dilute/Watery6%
Product Condition6%
Value For Money6%
Color6%

Common questions

Is mop profitable to sell on Amazon Singapore?
The niche generates $14K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the mop niche?
14 brands and 13 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in mop?
Top complaints mined from reviews: Quality-Overall, Durability, Spray/Flow. The return rate is 0.7%.
What does it cost to enter the mop niche?
Listings span $9.49–$105.72; the average listing price is $42.54 (sweet spot $15–$100). The average incumbent carries 11,342 reviews — the moat a new listing must climb.