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Mop

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $14K a year here, so Mop is a Maybe.

Flapen Score
51
51 / 100
Top 3% of 214 Home niches · +15 vs the category median of 36
Market size
$14K/yr19K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
39%top-5 click share · 14 brands · 13 sellers

Flapen Score

Mop against its category

The dotted line is the Home average. Past it, Mop is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mop market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mop 19K times last year and spent an estimated $14K. The top 5 brands take 71% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
1.8%
Market size, estimated
$14Ka year
Top search term
mop14K searches a year

02 · Price

A sale here is worth $42.54.

Listings sell for $42.54 on average, from $9.49 to $105.72. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $42.54 that is $0 to $4K a year per listing.

Average price
$42.54inside the $15 to $100 sweet spot
Price range
$9.49–$105.72
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

34% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #52 within Home. It carries 11,342 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
83%
Out of stock, average day
17.7%
Average rank
#52in Home
Average rating
4.24 starsAmazon Singapore average 4.47 stars
Average reviews
11,342per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Mop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

14 flat

Sellers

13

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

39%

Top 20: 87%

Open market

22%

  • Brand 130%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 2.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Mop

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

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FAQ

Common Mop questions

Answered from the same tracked data.