Milk Frother
MaybeProducts sell for $30.93 on average, inside the sweet spot. But shoppers spend an estimated $5K a year here, so Milk Frother is a Maybe.
- Flapen Score
- 52 / 100Top 2% of 214 Home niches · +16 vs the category median of 3652
- Market size
- $5K/yr15K searches / yr
- 90-day growth
- +24.4%search demand this quarter
- Competition
- 53%top-5 click share · 18 brands · 23 sellers
Flapen Score
Milk Frother against its category
The dotted line is the Home average. Past it, Milk Frother is stronger. Inside it, weaker.
Market
The Milk Frother market on Amazon at a glance
Shoppers on Amazon Singapore searched for Milk Frother 15K times last year and spent an estimated $5K. The top 5 brands take 55% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- +24.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $5Ka year
- Top search term
- milk frother10K searches a year
02 · Price
A sale here is worth $30.93.
Listings sell for $30.93 on average, from $9.18 to $93.46. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $30.93 that is $0 to $3K a year per listing.
- Average price
- $30.93inside the $15 to $100 sweet spot
- Price range
- $9.18–$93.46
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #14 within Home. It carries 8,230 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 91%
- Out of stock, average day
- 29.0%
- Average rank
- #14in Home
- Average rating
- 4.26 starsAmazon Singapore average 4.47 stars
- Average reviews
- 8,230per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Milk Frother products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
23
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
37%
- Brand 118%
- Brand 212%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 68%
Demand
Milk Frother search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Milk Frother search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milk frother10K/yr
- frother2K/yr
- milk frother electric1K/yr
- electric whisk879/yr
- milk steamer778/yr
Reviews and returns
What reviews say buyers love and hate about Milk Frother
We read the reviews and the return reasons for every product selling here.
“DOES NOT WORK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk Frother questions
Answered from the same tracked data.