milk frother
Worth a lookShows a sweet-spot price point ($30.93 avg), but a small market ($5K/yr) keeps it on the watch list.
Avg price
Incredible$30.93avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$9.18–$93.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Review moat
Bad8,230.43avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 15K searches
According to Flapen's Amazon Singapore niche tracking, milk frother is a $5K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
milk frother market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $8K–$15K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 26%
- Out of stock
- 29.0%
- Avg brand age
- 53 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
23
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
37%
- FrothBlast18%
- Vinventure12%
- Nespresso8%
- HARIO8%
- Bean Envy8%
- YARRAMATE8%
Demand
Weekly Amazon search volume, last 47 weeks — +24.4% search growth over the last 90 days.Top milk frother search terms
- milk frother10K/yr
- frother2K/yr
- milk frother electric1K/yr
- electric whisk879/yr
- milk steamer778/yr
Top milk frother products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FrothBlast Portable Milk Frother for Coffee (Frother) Electric Milk Frother for Latte Cappuccino Frappe Matcha Hot Chocolate (Black)
FrothBlast$28.234.5★24,192 rev
Vinventure Rechargeable Milk Frother Handheld with Stand 2-in-1 Electric Whisk of 3-speed for Coffee Matcha Beating Egg and Whipped Cream Rechargeable Handheld Drink Mixer Gift for Christmas
Vinventure$20.343.4★9 rev
Nespresso Aeroccino4 Milk Frother
Nespresso$93.464.2★10 rev
HARIO CQT-45BR Creamer Qto Electric Milk Frother with Server Brown 100ml
HARIO$23.524.2★5,472 rev
Bean Envy Handheld Milk Frother for Coffee - Electric Hand Blender Mini Drink Mixer Whisk & Coffee Foamer Wand w/Stand for Lattes Matcha and Hot Chocolate - Kitchen Gifts - Black
Bean Envy$21.624.4★17,900 rev
Newest
by launch date
MERTTURM Electric Milk Frother Handheld Rechargeable Coffee Whisk Frother with Storage Cover Portable Mini Hand Whisk Drink Mixer Foam Maker for Milk/Coffee/Matcha/Cappuccino/Hot Chocolate Washable
MERTTURM$17.4348 rev
Vinventure Rechargeable Milk Frother Handheld with Stand 2-in-1 Electric Whisk of 3-speed for Coffee Matcha Beating Egg and Whipped Cream Rechargeable Handheld Drink Mixer Gift for Christmas
Vinventure$20.349 rev
YARRAMATE Rechargeable Milk Frother Wand Handheld 3 Speed Adjustable Electric Drink Mixer with 2 Whisks Stainless Steel Stirrer for Coffee Lattes Protein Shakes Matcha Egg
YARRAMATE$14.4874 rev
YARRAMATE Milk Frother Handheld Fast Battery Operated Electric Whisk with Food Grade Stainless Steel Stirrer Coffee Frother Maker for Lattes Cappuccino Matcha Hot Chocolate (Black)
YARRAMATE$11.1263 rev
CIRCLE JOY Rechargeable Milk Frother Hanheld Electric Coffee Frother Portable Hand Frother Wand Drink Mixer for Matcha Lattes Cappuccino Kitchen Gifts Black
CIRCLE JOY$9.181,811 rev
Trending
90-day click momentumYARRAMATE Milk Frother Handheld Fast Battery Operated Electric Whisk with Food Grade Stainless Steel Stirrer Coffee Frother Maker for Lattes Cappuccino Matcha Hot Chocolate (Black)
YARRAMATE$11.124.0★
YARRAMATE Rechargeable Milk Frother Wand Handheld 3 Speed Adjustable Electric Drink Mixer with 2 Whisks Stainless Steel Stirrer for Coffee Lattes Protein Shakes Matcha Egg
YARRAMATE$14.484.1★
FoodVille MF05 Rechargeable Milk Frother USB Charging Handheld Foam Maker with Stainless Balloon Whisk for Cappuccino Latte Bulletproof Coffee Keto Diet Protein Powder Matcha (Black)
FoodVille$43.794.5★
FrothBlast Portable Milk Frother for Coffee (Frother) Electric Milk Frother for Latte Cappuccino Frappe Matcha Hot Chocolate (Black)
FrothBlast$28.234.5★
Bialetti 00AGR394 Tuttocream Milk Frother 3 Cups
Bialetti$69.994.4★
What buyers say about milk frother
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality and Value for Money”
“Handful and easy to use”
“It looks great, feels sturdy”
“No need to keep replacing battery since it comes with a rechargeable battery”
“It is worth buying”
What buyers complain about
“DOES NOT WORK”
“utter garbage”
“Button does nothing”
Top return reasons
Common questions
- Is milk frother profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the milk frother niche?
- 18 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in milk frother?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Touch/Button Controls. The return rate is 1.3%.
- What does it cost to enter the milk frother niche?
- Listings span $9.18–$93.46; the average listing price is $30.93 (sweet spot $15–$100). The average incumbent carries 8,230 reviews — the moat a new listing must climb.