How competitive is the Kettle niche on Amazon Singapore?

21 brands and 24 sellers compete in Kettle on Amazon Singapore. The top 5 Kettle products take 45% of clicks and its top 5 brands hold 71% of demand.

What does it cost to enter the Kettle niche?

Kettle sells for $57.11 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $22.75–$118.66. The average incumbent carries 201 reviews — the moat a new listing must climb.

Kettle

Kettle shows a sweet-spot price point ($57.11 avg), but a small market ($25K/yr) keeps it on the watch list.

Signals Low Review Barrier High Price Out of Stock

Flapen Score

Worth a look

Top 1% of 214 Home niches · +17 vs the category median of 36

This niche Category average · 214 niches

Is Kettle profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Kettle is a $25K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.

Kettle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.5% over the last 90 days and 1.0% of searches end in a purchase.

$25K

revenue / yr

Units sold / yr1K

Search volume / yr+11.5%42K

Conversion rate1.0%

Avg price$57.11

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers21 · 24

Top-5 product click share45%

Open market29%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 36 products

Top Kettle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips Double-Walled 5000 Series HD9395/90 - Kettle 1.7L 1850-2200W Double-walled Insulating Layer Stainless Steel Pot Black

Price: $42.60
Rating: 4.0/5
Reviews: 5
Age: 2y ago

Philips Viva Collection HD9316/03 - Kettle 1.7L 1800W Double Housing Keep-Warm Function Stainless Steel One-Touch Spring Lid Strix Controller Cord Winder

Price: $39.99
Rating: 4.4/5
Reviews: 105
Age: 7y ago

Xiaomi Electric Kettle 2 Lite EU

Price: $31.15
Rating: 4.4/5
Reviews: 72
Age: 1y ago

Tefal Glass Kettle KI6058-1.7 L Electric Kettle Concealed Heating Element Cordless 360 Design Removable Anti-Scale Filter Precision Spout Easy-Viewing Water Level Assisted Lid Opening

Price: $52.97
Rating: 4.3/5
Reviews: 415
Age: 1y ago

Electric Gooseneck Kettle-0.9L 304 Stainless Steel Smart Professional Coffee and Tea Pot Automatic Temperature Control and Constant Temperature 1000W Quick Heating (Black)

Price: $75.42
Rating: 4.7/5
Reviews: 4
Age: 2y ago

Newest

by launch date

Zojirushi CK-LAQ08BZ Electric Kettle 0.8L

Price: $75.37
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Toshiba KT-15DRTSG(H) Electric Kettle 1.5 Liters Capacity

Price: $52.44
Rating: 1.0/5
Reviews: 1
Age: 11mo ago

Comfee CKE-17MGM1B1 - Kettle 1.7L capacity 1850W Stainless Steel Retro style sage green colour

Price: $26.91
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Xiaomi Electric Kettle 2 Lite EU

Price: $31.15
Rating: 4.4/5
Reviews: 72
Age: 1y ago

Philips 3000 Series HD9360/40 Kettle 1.7L Capacity Fast Boiling Anti-Limescale Filter Boil-Dry Protection 360 Base Compact Pearl Blue Design

Price: $39.20
Rating: 3.0/5
Reviews: 2
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

24%

Philips26%
T-Fal17%
XIAOMI12%
DeLonghi10%
Generic6%
Cornell4%

Kettle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR1.0%Products36Brands21Top 5 Brands71%OOS Rate15.0%Rating4.2★Reviews201Avg BSR#27

What reviews say buyers love and hate about Kettle

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Value For Money23%

“Price is ok, acceptable”

Design-Overall19%

“nice design and works well”

Durability19%

“at least it hasn't broken yet”

Strength6%

“Works well, feels quite sturdy”

Quality-Overall4%

“Reliable kitchen appliance”

What buyers complain about

78% of reviews

Durability26%

“broke within 6 months”

Rusts/Corrodes17%

“it's already started rusting”

Leak-Proof8%

“The water leaked from the side of the lid when pouring out water through the spout”

Quality-Overall8%

“Terrible quality”

Temperature Control6%

“More recently, the keep warm function doesn't work anymore and it just keeps reboiling the kettle despite whatever the sensor temperature shows”

Kettle return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

25%

2Heating

15%

3Leak-Proof

10%

4Functionality-Overall

10%

5Rusts/Corrodes

Common Kettle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kettle 53/100 on Amazon Singapore — Worth a look. The niche generates $25K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +11.5% over the last 90 days.

Kettle buyers on Amazon Singapore complain most about Durability, Rusts/Corrodes, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 1.9%.