Kettle
MaybeProducts sell for $57.11 on average, inside the sweet spot. But shoppers spend an estimated $25K a year here, so Kettle is a Maybe.
- Flapen Score
- 53 / 100Top 1% of 214 Home niches · +17 vs the category median of 3653
- Market size
- $25K/yr42K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 24 sellers
Flapen Score
Kettle against its category
The dotted line is the Home average. Past it, Kettle is stronger. Inside it, weaker.
Market
The Kettle market on Amazon at a glance
Shoppers on Amazon Singapore searched for Kettle 42K times last year and spent an estimated $25K. The top 5 brands take 71% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $25Ka year
- Top search term
- kettle24K searches a year
02 · Price
A sale here is worth $57.11.
Listings sell for $57.11 on average, from $22.75 to $118.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $57.11 that is $0 to $6K a year per listing.
- Average price
- $57.11inside the $15 to $100 sweet spot
- Price range
- $22.75–$118.66
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #27 within Home. It carries 201 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 75%
- Out of stock, average day
- 15.0%
- Average rank
- #27in Home
- Average rating
- 4.18 starsAmazon Singapore average 4.47 stars
- Average reviews
- 201per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Kettle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Double-Walled 5000 Series HD9395/90 - Kettle 1.7L 1850-2200W Double-walled Insulating Layer Stainless Steel Pot Black
- Price
- $42.60
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2y ago

Philips Viva Collection HD9316/03 - Kettle 1.7L 1800W Double Housing Keep-Warm Function Stainless Steel One-Touch Spring Lid Strix Controller Cord Winder
- Price
- $39.99
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 7y ago

Xiaomi Electric Kettle 2 Lite EU
- Price
- $31.15
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago

Tefal Glass Kettle KI6058-1.7 L Electric Kettle Concealed Heating Element Cordless 360 Design Removable Anti-Scale Filter Precision Spout Easy-Viewing Water Level Assisted Lid Opening
- Price
- $52.97
- Rating
- 4.3/5
- Reviews
- 415
- Age
- 1y ago

Electric Gooseneck Kettle-0.9L 304 Stainless Steel Smart Professional Coffee and Tea Pot Automatic Temperature Control and Constant Temperature 1000W Quick Heating (Black)
- Price
- $75.42
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago
Trending
estimated 90-day click momentum
BLACK+DECKER - Double Wall Glass Kettle 1.7L 2200W - GK220-B5 from BLACK+DECKER
- Price
- $48.99
- Rating
- 4.3/5
- Reviews
- 356
- Age
- 1y ago

Zojirushi CK-LAQ08BZ Electric Kettle 0.8L
- Price
- $75.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

ForMe Glass Kettle with Temperature Setting 40-100 C 1.8 L I 2200 Watt I 7 Colour Change LED I Digital Temperature Display I Keep Warm Function I Boil Dry Protection BPA Free
- Price
- $50.85
- Rating
- 4.4/5
- Reviews
- 1,674
- Age
- 2y ago

Tefal Includeo KI5338 - Electric Kettle 2000W - 2400W 1.0L Capacity External Plastic body Assisted Lid Opening Black
- Price
- $44.32
- Rating
- 4.3/5
- Reviews
- 415
- Age
- 4y ago

Gooseneck Electric Kettle with Temperature Control Large LCD Screen Quick Boiling Anti-Dry Protection Stainless Steel Interior 4-Hour Keep Warm Function Ideal for Coffee & Tea Brewing
- Price
- $75.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date
Zojirushi CK-LAQ08BZ Electric Kettle 0.8L
- Price
- $75.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Toshiba KT-15DRTSG(H) Electric Kettle 1.5 Liters Capacity
- Price
- $52.44
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 11mo ago

Comfee CKE-17MGM1B1 - Kettle 1.7L capacity 1850W Stainless Steel Retro style sage green colour
- Price
- $26.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Xiaomi Electric Kettle 2 Lite EU
- Price
- $31.15
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago

Philips 3000 Series HD9360/40 Kettle 1.7L Capacity Fast Boiling Anti-Limescale Filter Boil-Dry Protection 360 Base Compact Pearl Blue Design
- Price
- $39.20
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
24
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 85%
Open market
24%
- Philips26%
- T-Fal17%
- XIAOMI12%
- DeLonghi10%
- Generic6%
- Cornell4%
Demand
Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Kettle
We read the reviews and the return reasons for every product selling here.
“broke within 6 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kettle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









