kettle
Worth a lookShows a sweet-spot price point ($57.11 avg), but a small market ($25K/yr) keeps it on the watch list.
Avg price
Great$57.11avg listing price — sweet spot $15–$100
Review moat
Great200.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$22.75–$118.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 42K searches
According to Flapen's Amazon Singapore niche tracking, kettle is a $25K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kettle market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 19%
- Out of stock
- 15.0%
- Avg brand age
- 64 months
- Avg seller age
- 53 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
24
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
24%
- Philips26%
- T-Fal17%
- XIAOMI12%
- DeLonghi10%
- Generic6%
- Cornell4%
Demand
Weekly Amazon search volume, last 47 weeks — +11.5% search growth over the last 90 days.Top kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Double-Walled 5000 Series HD9395/90 - Kettle 1.7L 1850-2200W Double-walled Insulating Layer Stainless Steel Pot Black
Philips$42.604.0★5 rev
Philips Viva Collection HD9316/03 - Kettle 1.7L 1800W Double Housing Keep-Warm Function Stainless Steel One-Touch Spring Lid Strix Controller Cord Winder
Philips$39.994.4★105 rev
Xiaomi Electric Kettle 2 Lite EU
XIAOMI$31.154.4★72 rev
Tefal Glass Kettle KI6058-1.7 L Electric Kettle Concealed Heating Element Cordless 360 Design Removable Anti-Scale Filter Precision Spout Easy-Viewing Water Level Assisted Lid Opening
T-Fal$52.974.3★415 rev
Electric Gooseneck Kettle-0.9L 304 Stainless Steel Smart Professional Coffee and Tea Pot Automatic Temperature Control and Constant Temperature 1000W Quick Heating (Black)
Generic$75.424.7★4 rev
Newest
by launch date
Zojirushi CK-LAQ08BZ Electric Kettle 0.8L
ZOJIRUSHI$75.370 rev
Toshiba KT-15DRTSG(H) Electric Kettle 1.5 Liters Capacity
Toshiba$52.441 rev
Comfee CKE-17MGM1B1 - Kettle 1.7L capacity 1850W Stainless Steel Retro style sage green colour
COMFEE'$26.911 rev
Xiaomi Electric Kettle 2 Lite EU
XIAOMI$31.1572 rev
Philips 3000 Series HD9360/40 Kettle 1.7L Capacity Fast Boiling Anti-Limescale Filter Boil-Dry Protection 360 Base Compact Pearl Blue Design
Philips$39.202 rev
Trending
90-day click momentum
BLACK+DECKER - Double Wall Glass Kettle 1.7L 2200W - GK220-B5 from BLACK+DECKER
BLACK+DECKER$48.994.3★
Zojirushi CK-LAQ08BZ Electric Kettle 0.8L
ZOJIRUSHI$75.370.0★
ForMe Glass Kettle with Temperature Setting 40-100 C 1.8 L I 2200 Watt I 7 Colour Change LED I Digital Temperature Display I Keep Warm Function I Boil Dry Protection BPA Free
FOR ME$50.854.4★
Tefal Includeo KI5338 - Electric Kettle 2000W - 2400W 1.0L Capacity External Plastic body Assisted Lid Opening Black
T-Fal$44.324.3★
Gooseneck Electric Kettle with Temperature Control Large LCD Screen Quick Boiling Anti-Dry Protection Stainless Steel Interior 4-Hour Keep Warm Function Ideal for Coffee & Tea Brewing
Generic$75.440.0★
What buyers say about kettle
What buyers praise and complain about, mined from review topics.What buyers love
“Price is ok, acceptable”
“nice design and works well”
“at least it hasn't broken yet”
“Works well, feels quite sturdy”
“Reliable kitchen appliance”
“Reliable kitchen appliance”
“Works well as advertised”
What buyers complain about
“broke within 6 months”
“it's already started rusting”
“The water leaked from the side of the lid when pouring out water through the spout”
“Terrible quality”
“More recently, the keep warm function doesn't work anymore and it just keeps reboiling the kettle despite whatever the sensor temperature shows”
“It would also stop heating if you filled it”
“Stopped working properly after less than 2 years”
“we've had to buy a replacement”
Top return reasons
Common questions
- Is kettle profitable to sell on Amazon Singapore?
- The niche generates $25K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the kettle niche?
- 21 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in kettle?
- Top complaints mined from reviews: Durability, Rusts/Corrodes, Leak-Proof. The return rate is 1.9%.
- What does it cost to enter the kettle niche?
- Listings span $22.75–$118.66; the average listing price is $57.11 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.