Kettle
MaybeProducts sell for $57.11 on average, inside the sweet spot. But shoppers spend an estimated $25K a year here, so Kettle is a Maybe.
- Flapen Score
- 53 / 100Top 1% of 214 Home niches · +17 vs the category median of 3653
- Market size
- $25K/yr42K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 24 sellers
Flapen Score
Kettle against its category
The dotted line is the Home average. Past it, Kettle is stronger. Inside it, weaker.
Market
The Kettle market on Amazon at a glance
Shoppers on Amazon Singapore searched for Kettle 42K times last year and spent an estimated $25K. The top 5 brands take 71% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $25Ka year
- Top search term
- kettle24K searches a year
02 · Price
A sale here is worth $57.11.
Listings sell for $57.11 on average, from $22.75 to $118.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $57.11 that is $0 to $6K a year per listing.
- Average price
- $57.11inside the $15 to $100 sweet spot
- Price range
- $22.75–$118.66
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #27 within Home. It carries 201 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 75%
- Out of stock, average day
- 15.0%
- Average rank
- #27in Home
- Average rating
- 4.18 starsAmazon Singapore average 4.47 stars
- Average reviews
- 201per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
24
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
24%
- Brand 126%
- Brand 217%
- Brand 312%
- Brand 410%
- Brand 56%
- Brand 64%
Demand
Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Kettle
We read the reviews and the return reasons for every product selling here.
“broke within 6 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kettle questions
Answered from the same tracked data.