How competitive is the Fan niche on Amazon Singapore?

15 brands and 24 sellers compete in Fan on Amazon Singapore. The top 5 Fan products take 45% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Fan?

Fan buyers on Amazon Singapore complain most about Weight Heavy, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Fan niche?

Fan sells for $48.64 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $11.92–$126.63. The average incumbent carries 1,040 reviews — the moat a new listing must climb.

Fan

Fan shows a sweet-spot price point ($48.64 avg), but a small market ($2K/yr) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

Top 1% of 214 Home niches · +17 vs the category median of 36

This niche Category average · 214 niches

Is Fan profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Fan is a $2K/yr Amazon Singapore market (37K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul–Aug–Oct. Verdict: Worth a look — 53/100.

Fan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +93.2% over the last 90 days and 0.1% of searches end in a purchase.

$2K

revenue / yr

Units sold / yr750

Search volume / yr+93.2%37K

Conversion rate0.1%

Avg price$48.64

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers15 · 24

Top-5 product click share45%

Open market21%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Top Fan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Xiaomi Mi Smart Standing Fan 2 Lite

Price: $61.97
Rating: 4.0/5
Reviews: 26
Age: 6y ago

Xiaomi Mi Smart Standing Fan 2 EU

Price: $94.80
Rating: 4.6/5
Reviews: 1,355
Age: 5y ago

Philips 3000 Series CX3050/01 - Oscillating Table Fan Powerful & Ultra-Quiet with SilentWings Technology 23 dB. Air Circulator Adjustable Tilt 180 12h timer For Bedroom Home and Office Black

Price: $63.27
Rating: 4.4/5
Reviews: 72
Age: 2y ago

Philips 3000 Series CX3550/01 - Pedestal Fan 2562 m/h Tiltable Head and Oscillates 90 40cm Black

Price: $78.39
Rating: 4.2/5
Reviews: 129
Age: 2y ago

[LATEST] Levoit Pedestal Air Standing Fan | 7.5m/s Speed | 20dB Low Noise | Omni Oscillating | LED Display | 12 Fan Speeds

Price: $126.63
Rating: 4.8/5
Reviews: 441
Age: 1y ago

Newest

by launch date

Portable Foldable Standing Fan 7200mAh Rechargeable Battery Operated Adjustable Height 4-Speed Quiet USB-C Desk Fan for Bedroom Office Camping Travel

Price: $32.84
Rating: 4.5/5
Reviews: 2
Age: 8mo ago

Mistral 16 Inch Stand Fan MSF1693 (Black)

Price: $51.94
Rating: 0.0/5
Reviews: 0
Age: 1y ago

[LATEST] Levoit Pedestal Air Standing Fan | 7.5m/s Speed | 20dB Low Noise | Omni Oscillating | LED Display | 12 Fan Speeds

Price: $126.63
Rating: 4.8/5
Reviews: 441
Age: 1y ago

Gaiatop Desk Fan with Touch Control 5 Speeds Ultra Quiet Bedroom Fan with LED Display 90 Tilt 7.7 Inch USB-C Rechargeable Desktop Fan for Dorm Office Room Home Office Black

Price: $29.94
Rating: 4.4/5
Reviews: 861
Age: 1y ago

Philips 3000 Series CX3050/01 - Oscillating Table Fan Powerful & Ultra-Quiet with SilentWings Technology 23 dB. Air Circulator Adjustable Tilt 180 12h timer For Bedroom Home and Office Black

Price: $63.27
Rating: 4.4/5
Reviews: 72
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

17%

XIAOMI27%
Philips16%
MISTRAL14%
JISULIFE12%
Levoit9%
アイリスオーヤマ(IRIS OHYAMA)4%
Open — no brand owns it (9 brands, 17%)

Fan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR0.1%Products36Brands15Top 5 Brands79%OOS Rate34.0%Rating4.4★Reviews1,040Avg BSR#18

Peak months: Jun, Jul, Aug, Oct · busiest ÷ quietest = 2.8×

Top Fan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fan24K/yr +97.5%0.6% conv.
standing fan8K/yr +73.8%1.2% conv.
table fan5K/yr +107.3%0.5% conv.

What reviews say buyers love and hate about Fan

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Quality-Overall30%

“Excellent quality”

Portability18%

“very portable”

Assembly/Installation14%

“Easy Setup & Cleaning”

Advertised Vs Actual Product7%

“Works as described”

Ease Of Use5%

“Good idea and easy to use”

What buyers complain about

91% of reviews

Weight Heavy23%

“Its heavy”

Durability13%

“Stopped working after 2.5 months of use”

Value For Money13%

“Not the cheapest”

Smell13%

“there is a burning smell”

Battery Life13%

“Battery could be better”

Fan return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

24%

2Advertised Vs Actual Product

18%

3Strength

18%

4Assembly/Installation

5Charging

Common Fan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fan 53/100 on Amazon Singapore — Worth a look. The niche generates $2K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +93.2% over the last 90 days.