fan
Worth a lookShows a sweet-spot price point ($48.64 avg), but a small market ($2K/yr) keeps it on the watch list.
Avg price
Great$48.64avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+93.2%90-day search growth — must beat 0% to launch
Price range
Good$11.92–$126.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,039.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 37K searches
According to Flapen's Amazon Singapore niche tracking, fan is a $2K/yr Amazon Singapore market (37K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul–Aug–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fan market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $24K–$36K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 42%
- Out of stock
- 34.0%
- Avg brand age
- 48 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
24
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
17%
- XIAOMI27%
- Philips16%
- MISTRAL14%
- JISULIFE12%
- Levoit9%
- アイリスオーヤマ(IRIS OHYAMA)4%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +93.2% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Oct · busiest ÷ quietest = 2.8×
Top fan search terms
- fan24K/yr
- standing fan8K/yr
- table fan5K/yr
Top fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Xiaomi Mi Smart Standing Fan 2 Lite
XIAOMI$61.974.0★26 rev
Xiaomi Mi Smart Standing Fan 2 EU
XIAOMI$94.804.6★1,355 rev
Philips 3000 Series CX3050/01 - Oscillating Table Fan Powerful & Ultra-Quiet with SilentWings Technology 23 dB. Air Circulator Adjustable Tilt 180 12h timer For Bedroom Home and Office Black
Philips$63.274.4★72 rev
Philips 3000 Series CX3550/01 - Pedestal Fan 2562 m/h Tiltable Head and Oscillates 90 40cm Black
Philips$78.394.2★129 rev
![[LATEST] Levoit Pedestal Air Standing Fan | 7.5m/s Speed | 20dB Low Noise | Omni Oscillating | LED Display | 12 Fan Speeds](https://m.media-amazon.com/images/I/31W624M1kHL.jpg)
[LATEST] Levoit Pedestal Air Standing Fan | 7.5m/s Speed | 20dB Low Noise | Omni Oscillating | LED Display | 12 Fan Speeds
Levoit$126.634.8★441 rev
Newest
by launch date
Portable Foldable Standing Fan 7200mAh Rechargeable Battery Operated Adjustable Height 4-Speed Quiet USB-C Desk Fan for Bedroom Office Camping Travel
SHOWSUN$32.842 rev
Mistral 16 Inch Stand Fan MSF1693 (Black)
MISTRAL$51.940 rev
[LATEST] Levoit Pedestal Air Standing Fan | 7.5m/s Speed | 20dB Low Noise | Omni Oscillating | LED Display | 12 Fan Speeds
Levoit$126.63441 rev
Gaiatop Desk Fan with Touch Control 5 Speeds Ultra Quiet Bedroom Fan with LED Display 90 Tilt 7.7 Inch USB-C Rechargeable Desktop Fan for Dorm Office Room Home Office Black
Gaiatop$29.94861 rev
Philips 3000 Series CX3050/01 - Oscillating Table Fan Powerful & Ultra-Quiet with SilentWings Technology 23 dB. Air Circulator Adjustable Tilt 180 12h timer For Bedroom Home and Office Black
Philips$63.2772 rev
Trending
90-day click momentum
Mistral (MTF1203) 12 Table Desk Fan
MISTRAL$34.445.0★
JISULIFE Portable Battery Powered Desk Fan 180 Degree Foldable Small Fan 4 Adjustable Speeds Ultra Quiet for Home Office Outdoor Travel - Brown
JISULIFE$11.924.5★
Mistral 16 Inch Stand Fan MSF1693 (Black)
MISTRAL$51.940.0★
Portable Foldable Standing Fan 7200mAh Rechargeable Battery Operated Adjustable Height 4-Speed Quiet USB-C Desk Fan for Bedroom Office Camping Travel
SHOWSUN$32.844.5★
Aerogaz AZ-818PF Power fan with Metal Blades 18 120W
Aerogaz$51.524.6★
What buyers say about fan
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“very portable”
“Easy Setup & Cleaning”
“Works as described”
“Good idea and easy to use”
“Good design and quality”
“it was built to last”
“More compact that I imagined”
“It is well built for heavy demand”
“Great value for money”
What buyers complain about
“Its heavy”
“Stopped working after 2.5 months of use”
“Not the cheapest”
“there is a burning smell”
“Battery could be better”
“Takes a bit of time to charge”
“Poor design, weak wind, right down to that horrid wrist strap that cannot be inserted”
“still cant get it in”
Top return reasons
Common questions
- Is fan profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +93.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the fan niche?
- 15 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in fan?
- Top complaints mined from reviews: Weight Heavy, Durability, Value For Money. The return rate is 1.3%.
- When does demand for fan peak?
- Demand peaks in Jun–Jul–Aug–Oct; the busiest month runs 2.8× the quietest.
- What does it cost to enter the fan niche?
- Listings span $11.92–$126.63; the average listing price is $48.64 (sweet spot $15–$100). The average incumbent carries 1,040 reviews — the moat a new listing must climb.