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Cold Brew

Maybe

Products sell for $25.77 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Cold Brew is a Maybe.

Flapen Score
50
50 / 100
Top 5% of 214 Home niches · +14 vs the category median of 36
Market size
$8K/yr9K searches / yr
90-day growth
+78.9%search demand this quarter
Competition
58%top-5 click share · 4 brands · 18 sellers

Flapen Score

Cold Brew against its category

The dotted line is the Home average. Past it, Cold Brew is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold Brew market on Amazon at a glance

Shoppers on Amazon Singapore searched for Cold Brew 9K times last year and spent an estimated $8K. All 4 brands take every click. Demand peaks in Jul–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +78.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+78.9%
Conversion, latest week
3.5%
Market size, estimated
$8Ka year
Peak month
October3.2× the quietest month
Top search term
hario cold brew3K searches a year

02 · Price

A sale here is worth $25.77.

Listings sell for $25.77 on average, from $12.36 to $64.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $25.77 that is $0 to $3K a year per listing.

Average price
$25.77inside the $15 to $100 sweet spot
Price range
$12.36–$64.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #34 within Home. It carries 2,638 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#34in Home
Average rating
4.38 starsAmazon Singapore average 4.47 stars
Average reviews
2,638per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Cold Brew products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 25%
  • Brand 35%
  • Brand 44%

Demand

Cold Brew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Cold Brew search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hario cold brew3K/yr
  • cold brew2K/yr
  • cold brew maker595/yr
  • cold brew bottle1K/yr
  • hario cold brew bottle756/yr
  • cold brew coffee maker913/yr

Reviews and returns

What reviews say buyers love and hate about Cold Brew

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Ease Of Cleaning”
1.3%of orders come back
“It is easy to wash”
A buyer, on “Ease Of Cleaning”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

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FAQ

Common Cold Brew questions

Answered from the same tracked data.