Coffee Mug
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $3K a year here, so Coffee Mug is a Maybe.
- Flapen Score
- 50 / 100Top 5% of 214 Home niches · +14 vs the category median of 3650
- Market size
- $3K/yr32K searches / yr
- 90-day growth
- +51.1%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 16 sellers
Flapen Score
Coffee Mug against its category
The dotted line is the Home average. Past it, Coffee Mug is stronger. Inside it, weaker.
Market
The Coffee Mug market on Amazon at a glance
Shoppers on Amazon Singapore searched for Coffee Mug 32K times last year and spent an estimated $3K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +51.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $3Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- coffee mug12K searches a year
02 · Price
A sale here is worth $20.32.
Listings sell for $20.32 on average, from $11.95 to $41.74. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $20.32 that is $0 to $2K a year per listing.
- Average price
- $20.32inside the $15 to $100 sweet spot
- Price range
- $11.95–$41.74
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
24% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #51 within Home. It carries 2,954 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 92%
- Out of stock, average day
- 12.0%
- Average rank
- #51in Home
- Average rating
- 4.48 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,954per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Coffee Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
16
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
20%
- Brand 138%
- Brand 212%
- Brand 311%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Coffee Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Coffee Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee mug12K/yr
- mug11K/yr
- coffee cup9K/yr
Reviews and returns
What reviews say buyers love and hate about Coffee Mug
We read the reviews and the return reasons for every product selling here.
“Doesn't keep hot beverages hot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coffee Mug questions
Answered from the same tracked data.









