Coffee Mug
Coffee Mug shows low returns (0.3%), but a small market ($3K/yr) keeps it on the watch list.
Flapen Score
Top 5% of 214 Home niches · +14 vs the category median of 36
Is Coffee Mug profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Coffee Mug is a $3K/yr Amazon Singapore market (32K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Coffee Mug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +51.1% over the last 90 days and 0.4% of searches end in a purchase.
$3K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Coffee Mug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Vanilla Bean
- Price
- $25.49
- Rating
- 4.6/5
- Reviews
- 8,931
- Age
- 1y ago
Staub Z1029-092 Stacking Mug Large Eucalyptus 16.5 fl oz (475 ml) Ceramic Mug Large Capacity Microwave Safe
- Price
- $16.60
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 1y ago
HARIO CMG-350-W Ceramic Coated Vacuum Insulated Mug with Lid White 350 ml
- Price
- $13.94
- Rating
- 4.1/5
- Reviews
- 498
- Age
- 2y ago
Joseph Joseph Sipp Travel Mug with Flip-top Cap - 340 ml (12 fl. oz) - Blue 81124
- Price
- $18.22
- Rating
- 4.2/5
- Reviews
- 5,275
- Age
- 5y ago
LocknLock Stainless Steel Double Wall Insulated with Handle Lid 16 oz Mint Metro Mug
- Price
- $22.44
- Rating
- 4.5/5
- Reviews
- 1,182
- Age
- 5y ago
Trending
90-day click momentum
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Beachy Breeze
- Price
- $20.30
- Rating
- 4.6/5
- Reviews
- 8,931
- Age
- 1y ago
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 20 oz Pucker Up
- Price
- $32.86
- Rating
- 4.6/5
- Reviews
- 8,931
- Age
- 1y ago
LocknLock Stainless Steel Double Wall Insulated with Handle Lid 16 oz Mint Metro Mug
- Price
- $22.44
- Rating
- 4.5/5
- Reviews
- 1,182
- Age
- 5y ago
CNGLASS Large Double Wall Glass Coffee Mug 15.2oz(450ml) Clear Insulated Glass Espresso Cup with Big Handle set of 2
- Price
- $21.69
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 2y ago
Staub Z1029-092 Stacking Mug Large Eucalyptus 16.5 fl oz (475 ml) Ceramic Mug Large Capacity Microwave Safe
- Price
- $16.60
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 1y ago
Newest
by launch date
CHEERFUL GOAT Insulated Coffee Mug Stainless Steel Travel Coffee Tumbler with Ceramic Liner 12oz Coffee Cup for Hot and Cold Water Coffee at Home Office or On the Go (white)
- Price
- $20.51
- Rating
- 4.2/5
- Reviews
- 736
- Age
- 1y ago
Staub Z1029-092 Stacking Mug Large Eucalyptus 16.5 fl oz (475 ml) Ceramic Mug Large Capacity Microwave Safe
- Price
- $16.60
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 1y ago
Staub Z1029-090 Stacking Mug S Eucalyptus 8.5 fl oz (250 ml) Ceramic Mug Microwave Safe Ceramic Stacking Mug
- Price
- $12.21
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 1y ago
Gifts for Women Dried Flowers Double Wall Glass Coffee Mugs Cute Glass Tea Cups with Handles Christmas Birthday Gifts for Best Friend Teacher Mum Gifts New Home Gift Ideas Autumn Mug Home Decor
- Price
- $13.95
- Rating
- 4.4/5
- Reviews
- 915
- Age
- 1y ago
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Vanilla Bean
- Price
- $25.49
- Rating
- 4.6/5
- Reviews
- 8,931
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
16
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
20%
- Owala38%
- STAUB12%
- HARIO11%
- Joseph Joseph8%
- CNGLASS6%
- THERMOS6%
Coffee Mug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top Coffee Mug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- coffee mug12K/yr
- mug11K/yr
- coffee cup9K/yr
What reviews say buyers love and hate about Coffee Mug
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“I like the mouth like design”
“No spill”
“good quality”
“shape is absolutely adorable”
What buyers complain about
100% of reviews“Doesn't keep hot beverages hot”
Coffee Mug return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Coffee Mug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
