Skip to content

Coffee Mug

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $3K a year here, so Coffee Mug is a Maybe.

Flapen Score
50
50 / 100
Top 5% of 214 Home niches · +14 vs the category median of 36
Market size
$3K/yr32K searches / yr
90-day growth
+51.1%search demand this quarter
Competition
49%top-5 click share · 14 brands · 16 sellers

Flapen Score

Coffee Mug against its category

The dotted line is the Home average. Past it, Coffee Mug is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Mug market on Amazon at a glance

Shoppers on Amazon Singapore searched for Coffee Mug 32K times last year and spent an estimated $3K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+51.1%
Conversion, latest week
0.4%
Market size, estimated
$3Ka year
Peak month
December2.9× the quietest month
Top search term
coffee mug12K searches a year

02 · Price

A sale here is worth $20.32.

Listings sell for $20.32 on average, from $11.95 to $41.74. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $20.32 that is $0 to $2K a year per listing.

Average price
$20.32inside the $15 to $100 sweet spot
Price range
$11.95–$41.74
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

24% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #51 within Home. It carries 2,954 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
92%
Out of stock, average day
12.0%
Average rank
#51in Home
Average rating
4.48 starsAmazon Singapore average 4.47 stars
Average reviews
2,954per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Coffee Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

20%

  • Brand 138%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Coffee Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Coffee Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee mug12K/yr
  • mug11K/yr
  • coffee cup9K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Mug

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Design-Overall”
100%of negative reviews mention “Heating”
0.3%of orders come back
“Doesn't keep hot beverages hot”
A buyer, on “Heating”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Coffee Mug questions

Answered from the same tracked data.