coffee mug
Worth a lookShows low returns (0.3%), but a small market ($3K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.32avg listing price — sweet spot $15–$100
Price range
Great$11.95–$41.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+51.1%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,953.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 32K searches
According to Flapen's Amazon Singapore niche tracking, coffee mug is a $3K/yr Amazon Singapore market (32K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coffee mug market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$5K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 24%
- Out of stock
- 12.0%
- Avg brand age
- 46 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
16
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
20%
- Owala38%
- STAUB12%
- HARIO11%
- Joseph Joseph8%
- CNGLASS6%
- THERMOS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.1% search growth over the last 90 days.Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top coffee mug search terms
- coffee mug12K/yr
- mug11K/yr
- coffee cup9K/yr
Top coffee mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Vanilla Bean
Owala$25.494.6★8,931 rev
Staub Z1029-092 Stacking Mug Large Eucalyptus 16.5 fl oz (475 ml) Ceramic Mug Large Capacity Microwave Safe
STAUB$16.604.6★133 rev
HARIO CMG-350-W Ceramic Coated Vacuum Insulated Mug with Lid White 350 ml
HARIO$13.944.1★498 rev
Joseph Joseph Sipp Travel Mug with Flip-top Cap - 340 ml (12 fl. oz) - Blue 81124
Joseph Joseph$18.224.2★5,275 rev
LocknLock Stainless Steel Double Wall Insulated with Handle Lid 16 oz Mint Metro Mug
Lock & Lock$22.444.5★1,182 rev
Newest
by launch date
CHEERFUL GOAT Insulated Coffee Mug Stainless Steel Travel Coffee Tumbler with Ceramic Liner 12oz Coffee Cup for Hot and Cold Water Coffee at Home Office or On the Go (white)
CHEERFUL GOAT$20.51736 rev
Staub Z1029-092 Stacking Mug Large Eucalyptus 16.5 fl oz (475 ml) Ceramic Mug Large Capacity Microwave Safe
STAUB$16.60133 rev
Staub Z1029-090 Stacking Mug S Eucalyptus 8.5 fl oz (250 ml) Ceramic Mug Microwave Safe Ceramic Stacking Mug
STAUB$12.21133 rev
Gifts for Women Dried Flowers Double Wall Glass Coffee Mugs Cute Glass Tea Cups with Handles Christmas Birthday Gifts for Best Friend Teacher Mum Gifts New Home Gift Ideas Autumn Mug Home Decor
Arefen$13.95915 rev
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Vanilla Bean
Owala$25.498,931 rev
Trending
90-day click momentum
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Beachy Breeze
Owala$20.304.6★
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 20 oz Pucker Up
Owala$32.864.6★
LocknLock Stainless Steel Double Wall Insulated with Handle Lid 16 oz Mint Metro Mug
Lock & Lock$22.444.5★
CNGLASS Large Double Wall Glass Coffee Mug 15.2oz(450ml) Clear Insulated Glass Espresso Cup with Big Handle set of 2
CNGLASS$21.694.4★
Staub Z1029-092 Stacking Mug Large Eucalyptus 16.5 fl oz (475 ml) Ceramic Mug Large Capacity Microwave Safe
STAUB$16.604.6★
What buyers say about coffee mug
What buyers praise and complain about, mined from review topics.What buyers love
“I like the mouth like design”
“No spill”
“good quality”
“shape is absolutely adorable”
What buyers complain about
“Doesn't keep hot beverages hot”
Top return reasons
Common questions
- Is coffee mug profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +51.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the coffee mug niche?
- 14 brands and 16 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in coffee mug?
- Top complaints mined from reviews: Heating. The return rate is 0.3%.
- When does demand for coffee mug peak?
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the coffee mug niche?
- Listings span $11.95–$41.74; the average listing price is $20.32 (sweet spot $15–$100). The average incumbent carries 2,954 reviews — the moat a new listing must climb.