Keyboard
Keyboard shows low returns (0.7%), but weak search conversion (0.4%) keeps it on the watch list.
Flapen Score
Top 2% of 287 Electronics niches · +18 vs the category median of 32
Is Keyboard profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Keyboard is a $23K/yr Amazon Singapore market (82K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.
Keyboard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +29.3% over the last 90 days and 0.4% of searches end in a purchase.
$23K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 44 products
Top Keyboard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Logitech Alto Keys K98M Wireless Mechanical Keyboard 98-Key Layout Hot-Swappable Switches Gasket Mount Multi-Device Bluetooth White Backlight Graphite
- Price
- $106.36
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 10mo ago
Wireless Mechanical Keyboard with Gasket Mount and Creamy Sound Bluetooth/2.4GHz/USB-C Hot-Swappable RGB Compact 75% Design for Windows/Mac/PC (Retro Beige Linear Switch)
- Price
- $93.21
- Rating
- 4.6/5
- Reviews
- 1,062
- Age
- 1y ago
Logitech Pebble Keys 2 K380S Multi Device Bluetooth Wireless Keyboard With Customizable Shortcuts Slim And Portable Easy Switch For Windows MacOS IpadOS Android Chrome OS Tonal Graphite
- Price
- $39.30
- Rating
- 4.4/5
- Reviews
- 716
- Age
- 2y ago
Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite
- Price
- $28.27
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 1y ago
Womier S-K80 75% Keyboard with Color Multimedia Display Mechanical Gaming Keyboard Wired Hot Swappable Gasket Mount RGB Custom Key Board Pre-lubed Stabilizer for Mac/Win Black Kanagawa
- Price
- $90.13
- Rating
- 4.7/5
- Reviews
- 1,506
- Age
- 3y ago
Trending
90-day click momentum
Montech MKey TKL Mechanical Gaming Keyboard: Customizable RGB LED Premium MDA Profile PBT Keycap Hot-Swappable Gateron G Red Pro 2.0 Pre-lubed Switches Osaka Castle Theme Freedom (MK87FR)
- Price
- $58.88
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 2y ago
Satechi SM3 Mechanical Keyboard 108 Keys Full Size with White LED Backlit and Numeric Keypad Wired and Bluetooth Keyboard for Mac and Windows - Dark Grey/Grey (US-QWERTY LAYOUT)
- Price
- $126.59
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 1y ago
ProCase Wireless Keyboard for iOS Android Windows Device Mini Small Slim Light Portable for iPhone/iPad Pro/Air/iMac Tablets Smartphone Surface Laptop PC Smart TV(Battery Operate)-Black
- Price
- $16.15
- Rating
- 4.2/5
- Reviews
- 832
- Age
- 6y ago
Redragon K630 Dragonborn 60% Wired RGB Gaming Keyboard 61 Keys Compact Mechanical Keyboard with Tactile Blue Switch Pro Driver Support Black
- Price
- $40.60
- Rating
- 4.6/5
- Reviews
- 684
- Age
- 5y ago
Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite
- Price
- $28.27
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 1y ago
Newest
by launch date
Logitech Signature Solar+ Wireless Keyboard Graphite Solar-Powered Bluetooth & Logi Bolt Multi-Device Compatible
- Price
- $130.37
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 9mo ago
Logitech Alto Keys K98M Wireless Mechanical Keyboard 98-Key Layout Hot-Swappable Switches Gasket Mount Multi-Device Bluetooth White Backlight Graphite
- Price
- $106.36
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 10mo ago
Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite
- Price
- $28.27
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 1y ago
JOYACCESS Wireless Keyboard Ergonomic Dustproof Quiet & Slim 2.4G Type-C + USB Receiver 2-in-1 Wireless with Numeric Keypad Compatible with Windows/Mac/PC/Laptop-Purple Blue
- Price
- $28.89
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 1y ago
MSI Forge GK600 TKL Wireless Sky - Mechanical Linear SWITCHES - Dye-Sublimated PBT Keycaps Anti-Slip Base RGB LED USB 2.0 Bluetooth 2.4 GHz - Tenkeyless
- Price
- $61.01
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
24
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
37%
Top 20: 75%
Open market
24%
- Logitech49%
- Kisnt8%
- Redragon7%
- Womier5%
- Logitech G4%
- SATECHI4%
Keyboard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Keyboard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- keyboard34K/yr
- mechanical keyboard21K/yr
- wireless keyboard10K/yr
- logitech keyboard10K/yr
- gaming keyboard7K/yr
What reviews say buyers love and hate about Keyboard
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Otherwise, quite good to connect and type”
“Item was good”
“Convenient to use”
“I like the touch”
“Great design, great typing experience, Logitech quality, love it”
What buyers complain about
92% of reviews“Spoil so fast”
“Not so keen on the rather large USB connector compared to the smaller one on the other”
“more pricey combos”
“one key dropped after just 2 months usage”
“quality too bad”
Keyboard return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Keyboard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
