keyboard
Worth a lookShows low returns (0.7%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$66.93avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$11.61–$202.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,580.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$22K$23K/yr · 82K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, keyboard is a $23K/yr Amazon Singapore market (82K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
keyboard market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $33K–$50K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 64%
- Out of stock
- 10.4%
- Avg brand age
- 58 months
- Avg seller age
- 82 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
24
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
37%
Top 20: 75%
Open market
24%
- Logitech49%
- Kisnt8%
- Redragon7%
- Womier5%
- Logitech G4%
- SATECHI4%
Demand
Weekly Amazon search volume, last 47 weeks — +29.3% search growth over the last 90 days.Top keyboard search terms
- keyboard34K/yr
- mechanical keyboard21K/yr
- wireless keyboard10K/yr
- logitech keyboard10K/yr
- gaming keyboard7K/yr
Top keyboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Logitech Alto Keys K98M Wireless Mechanical Keyboard 98-Key Layout Hot-Swappable Switches Gasket Mount Multi-Device Bluetooth White Backlight Graphite
Logitech$106.364.0★13 rev
Wireless Mechanical Keyboard with Gasket Mount and Creamy Sound Bluetooth/2.4GHz/USB-C Hot-Swappable RGB Compact 75% Design for Windows/Mac/PC (Retro Beige Linear Switch)
Kisnt$93.214.6★1,062 rev
Logitech Pebble Keys 2 K380S Multi Device Bluetooth Wireless Keyboard With Customizable Shortcuts Slim And Portable Easy Switch For Windows MacOS IpadOS Android Chrome OS Tonal Graphite
Logitech$39.304.4★716 rev
Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite
Logitech$28.274.2★593 rev
Womier S-K80 75% Keyboard with Color Multimedia Display Mechanical Gaming Keyboard Wired Hot Swappable Gasket Mount RGB Custom Key Board Pre-lubed Stabilizer for Mac/Win Black Kanagawa
Womier$90.134.7★1,506 rev
Newest
by launch date
Logitech Signature Solar+ Wireless Keyboard Graphite Solar-Powered Bluetooth & Logi Bolt Multi-Device Compatible
Logitech$130.3715 rev
Logitech Alto Keys K98M Wireless Mechanical Keyboard 98-Key Layout Hot-Swappable Switches Gasket Mount Multi-Device Bluetooth White Backlight Graphite
Logitech$106.3613 rev
Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite
Logitech$28.27593 rev
JOYACCESS Wireless Keyboard Ergonomic Dustproof Quiet & Slim 2.4G Type-C + USB Receiver 2-in-1 Wireless with Numeric Keypad Compatible with Windows/Mac/PC/Laptop-Purple Blue
J JOYACCESS$28.8940 rev
MSI Forge GK600 TKL Wireless Sky - Mechanical Linear SWITCHES - Dye-Sublimated PBT Keycaps Anti-Slip Base RGB LED USB 2.0 Bluetooth 2.4 GHz - Tenkeyless
MSI$61.0196 rev
Trending
90-day click momentum
Montech MKey TKL Mechanical Gaming Keyboard: Customizable RGB LED Premium MDA Profile PBT Keycap Hot-Swappable Gateron G Red Pro 2.0 Pre-lubed Switches Osaka Castle Theme Freedom (MK87FR)
Montech$58.884.9★
Satechi SM3 Mechanical Keyboard 108 Keys Full Size with White LED Backlit and Numeric Keypad Wired and Bluetooth Keyboard for Mac and Windows - Dark Grey/Grey (US-QWERTY LAYOUT)
SATECHI$126.594.4★
ProCase Wireless Keyboard for iOS Android Windows Device Mini Small Slim Light Portable for iPhone/iPad Pro/Air/iMac Tablets Smartphone Surface Laptop PC Smart TV(Battery Operate)-Black
ProCase$16.154.2★
Redragon K630 Dragonborn 60% Wired RGB Gaming Keyboard 61 Keys Compact Mechanical Keyboard with Tactile Blue Switch Pro Driver Support Black
Redragon$40.604.6★
Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite
Logitech$28.274.2★
What buyers say about keyboard
What buyers praise and complain about, mined from review topics.What buyers love
“Otherwise, quite good to connect and type”
“Item was good”
“Convenient to use”
“I like the touch”
“Great design, great typing experience, Logitech quality, love it”
“Nice match with new monitor”
“Very good & like click sound from keyboard”
“Value for money”
“Save space”
What buyers complain about
“Spoil so fast”
“Not so keen on the rather large USB connector compared to the smaller one on the other”
“more pricey combos”
“one key dropped after just 2 months usage”
“quality too bad”
Top return reasons
Common questions
- Is keyboard profitable to sell on Amazon Singapore?
- The niche generates $23K/yr across 44 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the keyboard niche?
- 20 brands and 24 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in keyboard?
- Top complaints mined from reviews: Functionality-Overall, Socket/Port/Plug, Value For Money. The return rate is 0.7%.
- What does it cost to enter the keyboard niche?
- Listings span $11.61–$202.86; the average listing price is $66.93 (sweet spot $15–$100). The average incumbent carries 2,581 reviews — the moat a new listing must climb.