Earbuds
MaybeProducts sell for $56.93 on average, inside the sweet spot. But buyers convert on only 0.3% of searches, so Earbuds is a Maybe.
- Flapen Score
- 53 / 100Top 1% of 287 Electronics niches · +21 vs the category median of 3253
- Market size
- $18K/yr110K searches / yr
- 90-day growth
- +41.2%search demand this quarter
- Competition
- 27%top-5 click share · 16 brands · 31 sellers
Flapen Score
Earbuds against its category
The dotted line is the Electronics average. Past it, Earbuds is stronger. Inside it, weaker.
Market
The Earbuds market on Amazon at a glance
Shoppers on Amazon Singapore searched for Earbuds 110K times last year and spent an estimated $18K. The top 5 brands take 72% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- +41.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $18Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- earbuds47K searches a year
02 · Price
A sale here is worth $56.93.
Listings sell for $56.93 on average, from $9.44 to $236.49. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $56.93 that is $0 to $6K a year per listing.
- Average price
- $56.93inside the $15 to $100 sweet spot
- Price range
- $9.44–$236.49
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #81 within Electronics. It carries 5,784 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 83%
- Out of stock, average day
- 18.8%
- Average rank
- #81in Electronics
- Average rating
- 4.24 starsAmazon Singapore average 4.47 stars
- Average reviews
- 5,784per listing
- Listings tracked
- 66
04 · Newcomers
1 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Earbuds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
31
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
27%
Top 20: 63%
Open market
21%
- Brand 131%
- Brand 216%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Earbuds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Earbuds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- earbuds47K/yr
- wireless earbuds23K/yr
- earphones18K/yr
- ear buds8K/yr
- bluetooth earbuds7K/yr
- earphone3K/yr
- noise cancelling earbuds4K/yr
Reviews and returns
What reviews say buyers love and hate about Earbuds
We read the reviews and the return reasons for every product selling here.
“Overall found the sound quality poor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Earbuds questions
Answered from the same tracked data.