Is earbuds profitable to sell on Amazon Singapore?

The niche generates $18K/yr across 66 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the earbuds niche?

16 brands and 31 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in earbuds?

Top complaints mined from reviews: Audio Quality, Charging, Advertised Vs Actual Product. The return rate is 1.5%.

When does demand for earbuds peak?

Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the earbuds niche?

Listings span $9.44–$236.49; the average listing price is $56.93 (sweet spot $15–$100). The average incumbent carries 5,784 reviews — the moat a new listing must climb.

earbuds

Worth a look

Shows a sweet-spot price point ($56.93 avg), but weak search conversion (0.3%) keeps it on the watch list.

Avg price

Great$56.93

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+41.2%

90-day search growth — must beat 0% to launch

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Okay$9.44–$236.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,784.18

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$18K

$18K/yr · 110K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon Singapore niche tracking, earbuds is a $18K/yr Amazon Singapore market (110K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

earbuds market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 0.3%
Avg BSR: #81
Page quality: 0%
Prime: 83%
Sponsored: 44%
Out of stock: 18.8%
Avg brand age: 45 months
Avg seller age: 45 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

27%

Top 20: 63%

Open market

21%

SoundPEATS31%
Sony16%
Nothing9%
XIAOMI8%
UGREEN7%
JBL7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.2% search growth over the last 90 days.

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top earbuds search terms

earbuds47K/yr +39.4%0.6% conv.
wireless earbuds23K/yr +27.2%0.6% conv.
earphones18K/yr +52.6%0.6% conv.
ear buds8K/yr +89.1%0.5% conv.
bluetooth earbuds7K/yr +8.1%1.0% conv.
earphone3K/yr +231.4%0.4% conv.
noise cancelling earbuds4K/yr -7.0%0.6% conv.

All search terms

Top earbuds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nothing Ear (a) Wireless Earbuds 45dB Hybrid Noise Cancelling Earbuds Hi-Res Audio Advanced Equaliser Dual Connect 6 Mics 42.5H Playtime Ear Buds Wireless Bluetooth Black

Nothing$83.914.3★8,352 rev

Sony WF-C510 Truly Wireless Earbuds Small Light Bluetooth In Ear Headphones with Multipoint Connection Ambient Sound IPX4 Rating Spotify Tap Quick Charge 22 HR Battery iOS & Android - Black

Sony$55.624.2★153 rev

UGREEN Open Ear Headphones Wireless Earbuds Bluetooth 5.4 30H Playtime ENC Noise Cancelling Earphone Hi-Fi Stereo Deep Bass IPX5 Waterproof Comfortable Fit for Running Gym

UGREEN$23.864.2★3,721 rev

SOUNDPEATS C30 Adaptive Hybrid Active Noise Cancelling Wireless Earbuds BT 6.0 Headphones with LDAC Hi-Res Audio 6-Mic Windproof ENC Earphones for Clear Call 52H IP54 APP Control (black)

SoundPEATS$32.014.4★986 rev

JBL Wave Beam 2 True Wireless Noise Cancelling Bluetooth Earbuds with 40 Hours Playtime JBL Pure Bass Sound Smart Ambient Technology and Multi-Point Connection in Black

JBL$78.154.3★8,004 rev

Newest

by launch date

SOUNDPEATS H3 HiFi Wireless Noise Cancelling Earbuds [VGP2025 Winner] 3 Drivers in-Ear Headphones with LDAC & aptX Lossless Hi-Res Audio Snapdragon Sound 55dB Hybrid ANC (Titanium Black)

SoundPEATS$94.761,402 rev

5mo ago

SOUNDPEATS Air6 HS BT 6.0 Wireless Earbuds Semi-in-Ear Headphones with 13mm Triple-Magnet Bio-Composite Driver LDAC Lossless & Hi-Res Audio 45H Playtime 4-Mic Noise Cancelling IPX5 (Black)

SoundPEATS$39.10736 rev

6mo ago

SOUNDPEATS C30 Adaptive Hybrid Active Noise Cancelling Wireless Earbuds BT 6.0 Headphones with LDAC Hi-Res Audio 6-Mic Windproof ENC Earphones for Clear Call 52H IP54 APP Control (yellow)

SoundPEATS$23.89986 rev

6mo ago

SoundPEATS Q3 Pro Active Noise Cancelling Wireless Earbuds 13mm Drivers with Powerful Bass Earphones BT 6.0 42H 4 Mics AI ENC Call Bluetooth Headphones IP55 Fast Charge App Customize EQ

SoundPEATS$22.91466 rev

6mo ago

Redmi Buds 8 Lite Wireless Earbuds 42dB Hybrid Active Noise Cancellation 8H/36H Battery 12.4mm Dynamic Driver Fast Charging Dual-Mic Clear Calls Google Fast Pair Black

XIAOMI$26.622,337 rev

7mo ago

What buyers say about earbuds

What buyers praise and complain about, mined from review topics.

What buyers love

Audio Quality23%

“Good sound”

Value For Money20%

“Good for the price”

Quality-Overall14%

“Good quality”

Comfort-Overall5%

“Clear and Comfortable”

Noise Cancellation4%

“Noise cancellations is great”

Design-Overall3%

“looks very nice”

Bass3%

“Superb sound and bass”

Ease Of Use2%

“Comfortable to wear”

Microphone2%

“Microphone quality: very good”

Size-Overall2%

“fit well”

What buyers complain about

Audio Quality16%

“Overall found the sound quality poor”

Charging8%

“charging and discharging problems”

Advertised Vs Actual Product8%

“Not as described”

Audio Volume8%

“might have crank up volume to 70-80 percent in a noisy environment which is expected though in these types”

Noise Cancellation6%

“What not so good, its big, not as comfortable as mx5, noise cancelling is poorer”

Durability5%

“died within short time of usage”

Battery Life4%

“Battery life: average”

Software/Application4%

“app could not work”

Microphone4%

“Microphone problem”

Connectivity-Overall4%

“Pairing is a big problem”

Top return reasons

Audio Quality22%

Connectivity-Overall14%

Charging11%

Size-Overall6%

Noise Level6%

Microphone5%

Functionality-Overall5%

Defective Material/Parts4%

Battery Life3%

Touch/Button Controls3%

Common questions

Is earbuds profitable to sell on Amazon Singapore?: The niche generates $18K/yr across 66 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the earbuds niche?: 16 brands and 31 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in earbuds?: Top complaints mined from reviews: Audio Quality, Charging, Advertised Vs Actual Product. The return rate is 1.5%.
When does demand for earbuds peak?: Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the earbuds niche?: Listings span $9.44–$236.49; the average listing price is $56.93 (sweet spot $15–$100). The average incumbent carries 5,784 reviews — the moat a new listing must climb.

earbuds

earbuds market data

Competition & brand share

Demand & seasonality

Top earbuds search terms

Top earbuds products on Amazon

Top sellers

Newest

Trending

What buyers say about earbuds

What buyers love

What buyers complain about

Top return reasons

Common questions

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