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Chromecast

Fail

The top 5 brands take 100% of clicks, so Chromecast is a Fail.

Flapen Score
38
38 / 100
Top 23% of 287 Electronics niches · +6 vs the category median of 32
Market size
$4K/yr12K searches / yr
90-day growth
+25.1%search demand this quarter
Competition
93%top-5 click share · 4 brands · 11 sellers

Flapen Score

Chromecast against its category

The dotted line is the Electronics average. Past it, Chromecast is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chromecast market on Amazon at a glance

Shoppers on Amazon Singapore searched for Chromecast 12K times last year and spent an estimated $4K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+25.1%
Conversion, latest week
0.5%
Market size, estimated
$4Ka year
Peak month
December2.1× the quietest month
Top search term
chromecast4K searches a year

02 · Price

A sale here is worth $63.25.

Listings sell for $63.25 on average, from $20.43 to $139.18. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $63.25 that is $0 to $6K a year per listing.

Average price
$63.25inside the $15 to $100 sweet spot
Price range
$20.43–$139.18
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #208 within Electronics. It carries 7,273 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
86%
Out of stock, average day
15.4%
Average rank
#208in Electronics
Average rating
4.00 starsAmazon Singapore average 4.47 stars
Average reviews
7,273per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Chromecast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 225%
  • Brand 316%
  • Brand 414%
  • Open — no brand owns it (0%)

Demand

Chromecast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Chromecast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chromecast4K/yr
  • google tv2K/yr
  • google tv streamer1K/yr
  • google tv streamer 4k2K/yr
  • google chromecast1K/yr
  • chromecast 4k474/yr
  • chromecast with google tv525/yr

Reviews and returns

What reviews say buyers love and hate about Chromecast

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Assembly/Installation”
100%of negative reviews mention “Display Resolution”
<0.1%of orders come back, a rate Amazon rounds to zero
“It turn out very low resolution”
A buyer, on “Display Resolution”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

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FAQ

Common Chromecast questions

Answered from the same tracked data.