smart plug
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$25.39avg listing price — sweet spot $15–$100
Price range
Great$11.84–$49.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,550.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$0$0/yr · 4K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, smart plug is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
smart plug market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $3K–$6K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 13%
- Out of stock
- 7.7%
- Avg brand age
- 41 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Tapo78%
- TP-Link15%
- LENCENT4%
- Masterplug4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — +22.1% search growth over the last 90 days.Top smart plug search terms
- smart plug3K/yr
- tapo smart plug872/yr
- timer plug556/yr
- tapo p110438/yr
Top smart plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tapo P110 4-Pack Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing
Tapo$49.474.6★3,063 rev
TP Link Tapo P100 Mini Smart Plug WiFi Socket Voice Control White TPLink
Tapo$12.934.6★31,123 rev
Tapo P110 2-Pack Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Plug Voice Control with & Google Away Mode Scheduling & Timer Device Sharing
Tapo$26.684.6★2,657 rev
Tapo P100 Mini Smart Wi-Fi Socket (2)
TP-Link$21.204.7★5 rev
TP Link Tapo P110 Mini Smart WiFi Socket Plug Energy Monitoring TPLink
Tapo$13.834.5★4,306 rev
Newest
by launch date
Masterplug TMS24-MPA 24 Hour Mechanical Segment TImer
Masterplug$11.842,131 rev
Tapo P100 Mini Smart Wi-Fi Socket (2)
TP-Link$21.205 rev
Tapo P110 4-Pack Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing
Tapo$49.473,063 rev
Tapo P110 2-Pack Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Plug Voice Control with & Google Away Mode Scheduling & Timer Device Sharing
Tapo$26.682,657 rev
LENCENT Multi Plug Extension 3 Way 3 Plugs Socket adapter 6-in-1 Cube Electrical Extender Outlet Adaptor PD&QC 3.0 20W USB Wall Charger Plug Expander for Home Office Kitchen 13A 3250W
LENCENT$22.631,117 rev
Trending
90-day click momentumLENCENT Multi Plug Extension 3 Way 3 Plugs Socket adapter 6-in-1 Cube Electrical Extender Outlet Adaptor PD&QC 3.0 20W USB Wall Charger Plug Expander for Home Office Kitchen 13A 3250W
LENCENT$22.634.5★
Masterplug TMS24-MPA 24 Hour Mechanical Segment TImer
Masterplug$11.844.3★
TP Link Tapo P110 Mini Smart WiFi Socket Plug Energy Monitoring TPLink
Tapo$13.834.5★
Tapo P100 Mini Smart Wi-Fi Socket (4)
TP-Link$44.555.0★
Tapo P110 2-Pack Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Plug Voice Control with & Google Away Mode Scheduling & Timer Device Sharing
Tapo$26.684.6★
What buyers say about smart plug
What buyers praise and complain about, mined from review topics.What buyers love
“Works well”
“Sturdy”
“Good quality”
“As described”
What buyers complain about
“Not working well”
Top return reasons
Common questions
- Is smart plug profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (32/100).
- How competitive is the smart plug niche?
- 4 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in smart plug?
- Top complaints mined from reviews: Functionality-Overall. The return rate is 0.2%.
- What does it cost to enter the smart plug niche?
- Listings span $11.84–$49.47; the average listing price is $25.39 (sweet spot $15–$100). The average incumbent carries 5,551 reviews — the moat a new listing must climb.