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Smart Plug

Fail

Shoppers spend an estimated $0 a year here, so Smart Plug is a Fail.

Flapen Score
32
32 / 100
Ranks 29 of 46 DIY and Tools niches · −1 vs the category median of 33
Market size
$0/yr4K searches / yr
90-day growth
+22.1%search demand this quarter
Competition
87%top-5 click share · 4 brands · 11 sellers

Flapen Score

Smart Plug against its category

The dotted line is the DIY and Tools average. Past it, Smart Plug is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Plug market on Amazon at a glance

Shoppers on Amazon Singapore searched for Smart Plug 4K times last year and spent an estimated $0. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+22.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
smart plug3K searches a year

02 · Price

A sale here is worth $25.39.

Listings sell for $25.39 on average, from $11.84 to $49.47. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $25.39 that is $0 to $3K a year per listing.

Average price
$25.39inside the $15 to $100 sweet spot
Price range
$11.84–$49.47
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #13 within DIY and Tools. It carries 5,551 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
88%
Out of stock, average day
7.7%
Average rank
#13in DIY and Tools
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
5,551per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Smart Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 215%
  • Brand 34%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Smart Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Search terms

Top Smart Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart plug3K/yr
  • tapo smart plug872/yr
  • timer plug556/yr
  • tapo p110438/yr

Reviews and returns

What reviews say buyers love and hate about Smart Plug

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Efficiency”
100%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Not working well”
A buyer, on “Functionality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

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FAQ

Common Smart Plug questions

Answered from the same tracked data.