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Doorbell

Fail

The top 5 brands take 100% of clicks, so Doorbell is a Fail.

Flapen Score
36
36 / 100
Top 42% of 46 DIY and Tools niches · +3 vs the category median of 33
Market size
$8K/yr7K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
87%top-5 click share · 4 brands · 16 sellers

Flapen Score

Doorbell against its category

The dotted line is the DIY and Tools average. Past it, Doorbell is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doorbell market on Amazon at a glance

Shoppers on Amazon Singapore searched for Doorbell 7K times last year and spent an estimated $8K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
1.5%
Market size, estimated
$8Ka year
Top search term
door bell2K searches a year

02 · Price

A sale here is worth $69.98.

Listings sell for $69.98 on average, from $12.97 to $93.27. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $69.98 that is $0 to $7K a year per listing.

Average price
$69.98inside the $15 to $100 sweet spot
Price range
$12.97–$93.27
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #72 within DIY and Tools. It carries 1,214 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
83%
Out of stock, average day
20.7%
Average rank
#72in DIY and Tools
Average rating
4.28 starsAmazon Singapore average 4.47 stars
Average reviews
1,214per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Doorbell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 222%
  • Brand 319%
  • Brand 414%

Demand

Doorbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Doorbell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door bell2K/yr
  • doorbell3K/yr
  • wireless doorbell1K/yr
  • door bell wireless513/yr

Reviews and returns

What reviews say buyers love and hate about Doorbell

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Ease Of Use”
0.6%of orders come back
“So user unfriendly”
A buyer, on “Ease Of Use”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Doorbell questions

Answered from the same tracked data.