- Flapen Score
- 36 / 100Top 42% of 46 DIY and Tools niches · +3 vs the category median of 3336
- Market size
- $8K/yr7K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 16 sellers
Flapen Score
Doorbell against its category
The dotted line is the DIY and Tools average. Past it, Doorbell is stronger. Inside it, weaker.
Market
The Doorbell market on Amazon at a glance
Shoppers on Amazon Singapore searched for Doorbell 7K times last year and spent an estimated $8K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $8Ka year
- Top search term
- door bell2K searches a year
02 · Price
A sale here is worth $69.98.
Listings sell for $69.98 on average, from $12.97 to $93.27. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $69.98 that is $0 to $7K a year per listing.
- Average price
- $69.98inside the $15 to $100 sweet spot
- Price range
- $12.97–$93.27
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 0.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #72 within DIY and Tools. It carries 1,214 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 83%
- Out of stock, average day
- 20.7%
- Average rank
- #72in DIY and Tools
- Average rating
- 4.28 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,214per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Doorbell products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Xiaomi Smart Doorbell 3S Security Camera 2K Resolution Recording Home Surveillance Smart Real-time 2-way
- Price
- $85.74
- Rating
- 3.6/5
- Reviews
- 74
- Age
- 1y ago

CACAZI A06 Waterproof Wireless Doorbell (WHITE)
- Price
- $12.97
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5y ago

TP-Link Tapo D230S1 Tapo Smart Battery Video Doorbell
- Price
- $90.11
- Rating
- 4.3/5
- Reviews
- 2,040
- Age
- 2y ago

TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black
- Price
- $68.21
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 2y ago

Arlo Video Doorbell 2K | 2nd Gen | Wire-Free/Wired Option 2-Way Audio Night Vision Head to Toe Video View Integrated Siren | Live Stream | Real Time Notifications |180 Deg Wide View White
- Price
- $93.27
- Rating
- 4.2/5
- Reviews
- 1,261
- Age
- 2y ago
Trending
estimated 90-day click momentum
Arlo Video Doorbell 2K | 2nd Gen | Wire-Free/Wired Option 2-Way Audio Night Vision Head to Toe Video View Integrated Siren | Live Stream | Real Time Notifications |180 Deg Wide View White
- Price
- $93.27
- Rating
- 4.2/5
- Reviews
- 1,261
- Age
- 2y ago

TP-Link Tapo D230S1 Tapo Smart Battery Video Doorbell
- Price
- $90.11
- Rating
- 4.3/5
- Reviews
- 2,040
- Age
- 2y ago

Xiaomi Smart Doorbell 3S Security Camera 2K Resolution Recording Home Surveillance Smart Real-time 2-way
- Price
- $85.74
- Rating
- 3.6/5
- Reviews
- 74
- Age
- 1y ago

TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black
- Price
- $68.21
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 2y ago

CACAZI A06 Waterproof Wireless Doorbell (WHITE)
- Price
- $12.97
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5y ago
Newest
by launch date
Xiaomi Smart Doorbell 3S Security Camera 2K Resolution Recording Home Surveillance Smart Real-time 2-way
- Price
- $85.74
- Rating
- 3.6/5
- Reviews
- 74
- Age
- 1y ago

Tapo TD21 Battery Video Doorbell Wireless 2K 3MP Ultra-Clear Doorbell Camera Ring Chime Included Color Night 160DFOV Ultra-Wide TP-Link Free AI Detection IP65 6-Month Battery No Monthly Fee
- Price
- $69.58
- Rating
- 4.3/5
- Reviews
- 3,869
- Age
- 1y ago

TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black
- Price
- $68.21
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 2y ago

TP-Link Tapo D230S1 Tapo Smart Battery Video Doorbell
- Price
- $90.11
- Rating
- 4.3/5
- Reviews
- 2,040
- Age
- 2y ago

Arlo Video Doorbell 2K | 2nd Gen | Wire-Free/Wired Option 2-Way Audio Night Vision Head to Toe Video View Integrated Siren | Live Stream | Real Time Notifications |180 Deg Wide View White
- Price
- $93.27
- Rating
- 4.2/5
- Reviews
- 1,261
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Tapo45%
- XIAOMI22%
- CACAZI19%
- Arlo14%
Demand
Doorbell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Doorbell search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- door bell2K/yr
- doorbell3K/yr
- wireless doorbell1K/yr
- door bell wireless513/yr
Reviews and returns
What reviews say buyers love and hate about Doorbell
We read the reviews and the return reasons for every product selling here.
“So user unfriendly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doorbell questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









