doorbell
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Great$12.97–$93.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$69.98avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,214avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$8K$8K/yr · 7K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, doorbell is a $8K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
doorbell market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $7K–$17K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 17%
- Out of stock
- 20.7%
- Avg brand age
- 34 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Tapo45%
- XIAOMI22%
- CACAZI19%
- Arlo14%
Demand
Weekly Amazon search volume, last 45 weeks — -6.9% search growth over the last 90 days.Top doorbell search terms
- door bell2K/yr
- doorbell3K/yr
- wireless doorbell1K/yr
- door bell wireless513/yr
Top doorbell products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Xiaomi Smart Doorbell 3S Security Camera 2K Resolution Recording Home Surveillance Smart Real-time 2-way
XIAOMI$85.743.6★74 rev
CACAZI A06 Waterproof Wireless Doorbell (WHITE)
CACAZI$12.975.0★3 rev
TP-Link Tapo D230S1 Tapo Smart Battery Video Doorbell
Tapo$90.114.3★2,040 rev
TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black
Tapo$68.214.3★37 rev
Arlo Video Doorbell 2K | 2nd Gen | Wire-Free/Wired Option 2-Way Audio Night Vision Head to Toe Video View Integrated Siren | Live Stream | Real Time Notifications |180 Deg Wide View White
Arlo$93.274.2★1,261 rev
Newest
by launch dateXiaomi Smart Doorbell 3S Security Camera 2K Resolution Recording Home Surveillance Smart Real-time 2-way
XIAOMI$85.7474 rev
Tapo TD21 Battery Video Doorbell Wireless 2K 3MP Ultra-Clear Doorbell Camera Ring Chime Included Color Night 160DFOV Ultra-Wide TP-Link Free AI Detection IP65 6-Month Battery No Monthly Fee
Tapo$69.583,869 rev
TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black
Tapo$68.2137 rev
TP-Link Tapo D230S1 Tapo Smart Battery Video Doorbell
Tapo$90.112,040 rev
Arlo Video Doorbell 2K | 2nd Gen | Wire-Free/Wired Option 2-Way Audio Night Vision Head to Toe Video View Integrated Siren | Live Stream | Real Time Notifications |180 Deg Wide View White
Arlo$93.271,261 rev
Trending
90-day click momentumArlo Video Doorbell 2K | 2nd Gen | Wire-Free/Wired Option 2-Way Audio Night Vision Head to Toe Video View Integrated Siren | Live Stream | Real Time Notifications |180 Deg Wide View White
Arlo$93.274.2★
TP-Link Tapo D230S1 Tapo Smart Battery Video Doorbell
Tapo$90.114.3★
Xiaomi Smart Doorbell 3S Security Camera 2K Resolution Recording Home Surveillance Smart Real-time 2-way
XIAOMI$85.743.6★
TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black
Tapo$68.214.3★
CACAZI A06 Waterproof Wireless Doorbell (WHITE)
CACAZI$12.975.0★
What buyers say about doorbell
What buyers praise and complain about, mined from review topics.What buyers complain about
“So user unfriendly”
Top return reasons
Common questions
- Is doorbell profitable to sell on Amazon Singapore?
- The niche generates $8K/yr across 6 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the doorbell niche?
- 4 brands and 16 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in doorbell?
- Top complaints mined from reviews: Ease Of Use. The return rate is 0.6%.
- What does it cost to enter the doorbell niche?
- Listings span $12.97–$93.27; the average listing price is $69.98 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.