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First Aid Kit

Fail

The top 5 brands take 100% of clicks, so First Aid Kit is a Fail.

Flapen Score
36
36 / 100
Top 42% of 46 DIY and Tools niches · +3 vs the category median of 33
Market size
$9K/yr5K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
92%top-5 click share · 4 brands · 7 sellers

Flapen Score

First Aid Kit against its category

The dotted line is the DIY and Tools average. Past it, First Aid Kit is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Aid Kit market on Amazon at a glance

Shoppers on Amazon Singapore searched for First Aid Kit 5K times last year and spent an estimated $9K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
2.2%
Market size, estimated
$9Ka year
Top search term
first aid kit4K searches a year

02 · Price

A sale here is worth $76.62.

Listings sell for $76.62 on average, from $18.49 to $156.60. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $76.62 that is $0 to $8K a year per listing.

Average price
$76.62inside the $15 to $100 sweet spot
Price range
$18.49–$156.60
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #9 within DIY and Tools. It carries 59 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
14.1%
Average rank
#9in DIY and Tools
Average rating
4.24 starsAmazon Singapore average 4.47 stars
Average reviews
59per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top First Aid Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

$0$905$2K$3K$4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

0%

  • SURVIVAL38%
  • Atickyaid36%
  • WATSONS17%
  • Be Smart Get Prepared9%
  • Open — no brand owns it (0%)

Demand

First Aid Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common First Aid Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data