first aid kit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible58.5avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$76.62avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$18.49–$156.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, first aid kit is a $9K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
first aid kit market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $8K–$19K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 50%
- Out of stock
- 14.1%
- Avg brand age
- 59 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- SURVIVAL38%
- Atickyaid36%
- WATSONS17%
- Be Smart Get Prepared9%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 47 weeks — -10.6% search growth over the last 90 days.Top first aid kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mini First Aid Kit - 120 Piece Small Waterproof Hard Shell Medical Kit for Car Home Office Travel Camping Sports Outdoor School - Emergency First Aid Supplies and Survival Kit (Black)
Atickyaid$18.494.9★196 rev
SURVIVAL Compact First Aid Kit
SURVIVAL$49.334.0★35 rev
WATSONS Watsons First Aid Kit Small 1 set
WATSONS$29.403.0★1 rev
SURVIVAL Vehicle First Aid KIT
SURVIVAL$108.464.7★87 rev
First Aid Kit Hard Red Case 326 Pieces Exceeds OSHA and ANSI Guidelines 100 People - Office Home Car School Emergency Survival Camping Hunting and Sports
Be Smart Get Prepared$97.440.0★0 rev
Newest
by launch dateMini First Aid Kit - 120 Piece Small Waterproof Hard Shell Medical Kit for Car Home Office Travel Camping Sports Outdoor School - Emergency First Aid Supplies and Survival Kit (Black)
Atickyaid$18.49196 rev
SURVIVAL Workplace First Aid KIT
SURVIVAL$156.6032 rev
SURVIVAL Compact First Aid Kit
SURVIVAL$49.3335 rev
SURVIVAL Vehicle First Aid KIT
SURVIVAL$108.4687 rev
WATSONS Watsons First Aid Kit Small 1 set
WATSONS$29.401 rev
Trending
90-day click momentumMini First Aid Kit - 120 Piece Small Waterproof Hard Shell Medical Kit for Car Home Office Travel Camping Sports Outdoor School - Emergency First Aid Supplies and Survival Kit (Black)
Atickyaid$18.494.9★
First Aid Kit Hard Red Case 326 Pieces Exceeds OSHA and ANSI Guidelines 100 People - Office Home Car School Emergency Survival Camping Hunting and Sports
Be Smart Get Prepared$97.440.0★
WATSONS Watsons First Aid Kit Small 1 set
WATSONS$29.403.0★
SURVIVAL Compact First Aid Kit
SURVIVAL$49.334.0★
SURVIVAL Workplace First Aid KIT
SURVIVAL$156.604.6★
Common questions
- Is first aid kit profitable to sell on Amazon Singapore?
- The niche generates $9K/yr across 6 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the first aid kit niche?
- 4 brands and 7 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the first aid kit niche?
- Listings span $18.49–$156.60; the average listing price is $76.62 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.