How competitive is the First Aid Kit niche on Amazon Singapore?

4 brands and 7 sellers compete in First Aid Kit on Amazon Singapore. The top 5 First Aid Kit products take 92% of clicks and its top 5 brands hold 100% of demand.

First Aid Kit

brand-locked demand (top 5 brands take 100% of clicks) — First Aid Kit doesn't clear our bar today.

Signals Low Review Barrier High Price

Flapen Score

Skip it

Top 42% of 46 DIY and Tools niches · +3 vs the category median of 33

This niche Category average · 46 niches

Is First Aid Kit profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, First Aid Kit is a $9K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

First Aid Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.6% over the last 90 days and 2.2% of searches end in a purchase.

$9K

revenue / yr

Units sold / yr250

Search volume / yr-10.6%5K

Conversion rate2.2%

Avg price$76.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 7

Top-5 product click share92%

Open market0%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 6 products

Top First Aid Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mini First Aid Kit - 120 Piece Small Waterproof Hard Shell Medical Kit for Car Home Office Travel Camping Sports Outdoor School - Emergency First Aid Supplies and Survival Kit (Black)

Price: $18.49
Rating: 4.9/5
Reviews: 196
Age: 3y ago

SURVIVAL Compact First Aid Kit

Price: $49.33
Rating: 4.0/5
Reviews: 35
Age: 4y ago

WATSONS Watsons First Aid Kit Small 1 set

Price: $29.40
Rating: 3.0/5
Reviews: 1
Age: 4y ago

SURVIVAL Vehicle First Aid KIT

Price: $108.46
Rating: 4.7/5
Reviews: 87
Age: 4y ago

First Aid Kit Hard Red Case 326 Pieces Exceeds OSHA and ANSI Guidelines 100 People - Office Home Car School Emergency Survival Camping Hunting and Sports

Price: $97.44
Rating: 0.0/5
Reviews: 0
Age: 13y ago

Newest

by launch date

Mini First Aid Kit - 120 Piece Small Waterproof Hard Shell Medical Kit for Car Home Office Travel Camping Sports Outdoor School - Emergency First Aid Supplies and Survival Kit (Black)

Price: $18.49
Rating: 4.9/5
Reviews: 196
Age: 3y ago

SURVIVAL Workplace First Aid KIT

Price: $156.60
Rating: 4.6/5
Reviews: 32
Age: 4y ago

SURVIVAL Compact First Aid Kit

Price: $49.33
Rating: 4.0/5
Reviews: 35
Age: 4y ago

SURVIVAL Vehicle First Aid KIT

Price: $108.46
Rating: 4.7/5
Reviews: 87
Age: 4y ago

WATSONS Watsons First Aid Kit Small 1 set

Price: $29.40
Rating: 3.0/5
Reviews: 1
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

SURVIVAL38%
Atickyaid36%
WATSONS17%
Be Smart Get Prepared9%
Open — no brand owns it (0%)

First Aid Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR2.2%Products6Brands4Top 5 Brands100%OOS Rate14.1%Rating4.2★Reviews59Avg BSR#9

Common First Aid Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores First Aid Kit 36/100 on Amazon Singapore — Skip it. The niche generates $9K/yr across 6 tracked products. Search demand moved -10.6% over the last 90 days.

First Aid Kit sells for $76.62 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $18.49–$156.60. The average incumbent carries 59 reviews — the moat a new listing must climb.