Safe
a small market ($13K/yr) — Safe doesn't clear our bar today.
Flapen Score
Ranks 23 of 46 DIY and Tools niches · on the category median
Is Safe profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Safe is a $13K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 33/100.
Safe: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.0% over the last 90 days and 1.0% of searches end in a purchase.
$13K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top Safe products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bonsaii Safe 0.6 Cubic Safe Box with Electronic Keypad Removable Shelf for Valuables Jewelry and Documents in Home Hotel or Business 9.84 x 13.78 x 9.84 Inches
- Price
- $100.70
- Rating
- 4.6/5
- Reviews
- 1,276
- Age
- 2y ago
Large Safe Box Fireproof Waterproof 5.0 Cu Ft Fireproof Safe for Home with Electronic Keypad and Key Personal Safety Box for Home Documents Firearm Medicine Money Valuables
- Price
- $284.06
- Rating
- 4.2/5
- Reviews
- 228
- Age
- 1y ago
Password Safe Home Electronic Safe Box Anti-Theft Alarm Fire Resistant with Key Lock for Jewelry/Cash/Documents in Home Hotel Business (0.50Cubic Feet)
- Price
- $118.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Bonsaii Fireproof Safe Box for Home 1.28 Cubic Feet Security Safe Box with Fireproof Money Bag Digital Keypad Lock Removable Shelf Fire Proof Safes for Document Cash 12.99 x 14.17 x 12.99 Inches
- Price
- $164.52
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 2y ago
SentrySafe Fireproof and Waterproof Safe Box with Key Lock Fire and Water Chest Safe for Home 0.28 Cubic Feet 6.6 x 15.4 x 14.3 Inches CFW20201 Dark Grey
- Price
- $138.39
- Rating
- 4.5/5
- Reviews
- 3,052
- Age
- 9y ago
Trending
90-day click momentumSentrySafe Fireproof and Waterproof Safe Box with Key Lock Fire and Water Chest Safe for Home 0.28 Cubic Feet 6.6 x 15.4 x 14.3 Inches CFW20201 Dark Grey
- Price
- $138.39
- Rating
- 4.5/5
- Reviews
- 3,052
- Age
- 9y ago
Large Safe Box Fireproof Waterproof 5.0 Cu Ft Fireproof Safe for Home with Electronic Keypad and Key Personal Safety Box for Home Documents Firearm Medicine Money Valuables
- Price
- $284.06
- Rating
- 4.2/5
- Reviews
- 228
- Age
- 1y ago
Bonsaii Fireproof Safe Box for Home 1.28 Cubic Feet Security Safe Box with Fireproof Money Bag Digital Keypad Lock Removable Shelf Fire Proof Safes for Document Cash 12.99 x 14.17 x 12.99 Inches
- Price
- $164.52
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 2y ago
Password Safe Home Electronic Safe Box Anti-Theft Alarm Fire Resistant with Key Lock for Jewelry/Cash/Documents in Home Hotel Business (0.50Cubic Feet)
- Price
- $118.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
DAYI Safe Box 2.0 Cubic Feet Home Safe with Fireproof Waterproof Bag Security Safe Box for Money Cash Valuables Digital Electronic Keypad Dual Alarm System Removable Shelf - D-45
- Price
- $237.59
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 2y ago
Newest
by launch datePassword Safe Home Electronic Safe Box Anti-Theft Alarm Fire Resistant with Key Lock for Jewelry/Cash/Documents in Home Hotel Business (0.50Cubic Feet)
- Price
- $118.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Large Safe Box Fireproof Waterproof 5.0 Cu Ft Fireproof Safe for Home with Electronic Keypad and Key Personal Safety Box for Home Documents Firearm Medicine Money Valuables
- Price
- $284.06
- Rating
- 4.2/5
- Reviews
- 228
- Age
- 1y ago
Bonsaii Fireproof Safe Box for Home 1.28 Cubic Feet Security Safe Box with Fireproof Money Bag Digital Keypad Lock Removable Shelf Fire Proof Safes for Document Cash 12.99 x 14.17 x 12.99 Inches
- Price
- $164.52
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 2y ago
Yale - Electronic Guest Safe Laptop - YLG/200/DB2 - Standard
- Price
- $180.83
- Rating
- 4.4/5
- Reviews
- 958
- Age
- 2y ago
Yale - Electronic Guest Safe Medium - YSG/250/DB2 - Standard
- Price
- $150.55
- Rating
- 4.4/5
- Reviews
- 958
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
7
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- bonsaii41%
- SentrySafe13%
- Yale12%
- VIDXCVIT12%
- HAOHANR8%
- DAYI5%
- Open — no brand owns it (2 brands, 10%)
Safe demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Safe search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- safe4K/yr
- safe box4K/yr
- yale safe989/yr
What reviews say buyers love and hate about Safe
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Product received as described”
“Great product”
Safe return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Safe questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
