Safe
FailShoppers spend an estimated $13K a year here, so Safe is a Fail.
- Flapen Score
- 33 / 100Ranks 23 of 46 DIY and Tools niches · on the category median33
- Market size
- $13K/yr9K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 68%top-5 click share · 8 brands · 7 sellers
Flapen Score
Safe against its category
The dotted line is the DIY and Tools average. Past it, Safe is stronger. Inside it, weaker.
Market
The Safe market on Amazon at a glance
Shoppers on Amazon Singapore searched for Safe 9K times last year and spent an estimated $13K. The top 5 brands take 85% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $13Ka year
- Top search term
- safe4K searches a year
02 · Price
A sale here is worth $138.00.
Listings sell for $138.00 on average, from $15.00 to $284.06. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $138.00 that is $0 to $14K a year per listing.
- Average price
- $138.00above the $15 to $100 sweet spot
- Price range
- $15.00–$284.06
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 0.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 36.8% of listings are out of stock. The average listing ranks #726 within DIY and Tools. It carries 1,556 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 73%
- Out of stock, average day
- 36.8%
- Average rank
- #726in DIY and Tools
- Average rating
- 4.44 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,556per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Safe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bonsaii Safe 0.6 Cubic Safe Box with Electronic Keypad Removable Shelf for Valuables Jewelry and Documents in Home Hotel or Business 9.84 x 13.78 x 9.84 Inches
- Price
- $100.70
- Rating
- 4.6/5
- Reviews
- 1,276
- Age
- 2y ago

Large Safe Box Fireproof Waterproof 5.0 Cu Ft Fireproof Safe for Home with Electronic Keypad and Key Personal Safety Box for Home Documents Firearm Medicine Money Valuables
- Price
- $284.06
- Rating
- 4.2/5
- Reviews
- 228
- Age
- 1y ago

Password Safe Home Electronic Safe Box Anti-Theft Alarm Fire Resistant with Key Lock for Jewelry/Cash/Documents in Home Hotel Business (0.50Cubic Feet)
- Price
- $118.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Bonsaii Fireproof Safe Box for Home 1.28 Cubic Feet Security Safe Box with Fireproof Money Bag Digital Keypad Lock Removable Shelf Fire Proof Safes for Document Cash 12.99 x 14.17 x 12.99 Inches
- Price
- $164.52
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 2y ago

SentrySafe Fireproof and Waterproof Safe Box with Key Lock Fire and Water Chest Safe for Home 0.28 Cubic Feet 6.6 x 15.4 x 14.3 Inches CFW20201 Dark Grey
- Price
- $138.39
- Rating
- 4.5/5
- Reviews
- 3,052
- Age
- 9y ago
Trending
estimated 90-day click momentum
SentrySafe Fireproof and Waterproof Safe Box with Key Lock Fire and Water Chest Safe for Home 0.28 Cubic Feet 6.6 x 15.4 x 14.3 Inches CFW20201 Dark Grey
- Price
- $138.39
- Rating
- 4.5/5
- Reviews
- 3,052
- Age
- 9y ago

Large Safe Box Fireproof Waterproof 5.0 Cu Ft Fireproof Safe for Home with Electronic Keypad and Key Personal Safety Box for Home Documents Firearm Medicine Money Valuables
- Price
- $284.06
- Rating
- 4.2/5
- Reviews
- 228
- Age
- 1y ago

Bonsaii Fireproof Safe Box for Home 1.28 Cubic Feet Security Safe Box with Fireproof Money Bag Digital Keypad Lock Removable Shelf Fire Proof Safes for Document Cash 12.99 x 14.17 x 12.99 Inches
- Price
- $164.52
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 2y ago

Password Safe Home Electronic Safe Box Anti-Theft Alarm Fire Resistant with Key Lock for Jewelry/Cash/Documents in Home Hotel Business (0.50Cubic Feet)
- Price
- $118.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

DAYI Safe Box 2.0 Cubic Feet Home Safe with Fireproof Waterproof Bag Security Safe Box for Money Cash Valuables Digital Electronic Keypad Dual Alarm System Removable Shelf - D-45
- Price
- $237.59
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 2y ago
Newest
by launch date
Password Safe Home Electronic Safe Box Anti-Theft Alarm Fire Resistant with Key Lock for Jewelry/Cash/Documents in Home Hotel Business (0.50Cubic Feet)
- Price
- $118.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Large Safe Box Fireproof Waterproof 5.0 Cu Ft Fireproof Safe for Home with Electronic Keypad and Key Personal Safety Box for Home Documents Firearm Medicine Money Valuables
- Price
- $284.06
- Rating
- 4.2/5
- Reviews
- 228
- Age
- 1y ago

Bonsaii Fireproof Safe Box for Home 1.28 Cubic Feet Security Safe Box with Fireproof Money Bag Digital Keypad Lock Removable Shelf Fire Proof Safes for Document Cash 12.99 x 14.17 x 12.99 Inches
- Price
- $164.52
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 2y ago

Yale - Electronic Guest Safe Laptop - YLG/200/DB2 - Standard
- Price
- $180.83
- Rating
- 4.4/5
- Reviews
- 958
- Age
- 2y ago

Yale - Electronic Guest Safe Medium - YSG/250/DB2 - Standard
- Price
- $150.55
- Rating
- 4.4/5
- Reviews
- 958
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
7
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
10%
- bonsaii41%
- SentrySafe13%
- Yale12%
- VIDXCVIT12%
- HAOHANR8%
- DAYI5%
- Open — no brand owns it (2 brands, 10%)
Demand
Safe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Safe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- safe4K/yr
- safe box4K/yr
- yale safe989/yr
Reviews and returns
What reviews say buyers love and hate about Safe
We read the reviews and the return reasons for every product selling here.
“Product received as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









