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Measuring Tape

Fail

Shoppers spend an estimated $2K a year here, so Measuring Tape is a Fail.

Flapen Score
33
33 / 100
Ranks 23 of 46 DIY and Tools niches · on the category median
Market size
$2K/yr6K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
89%top-5 click share · 6 brands · 8 sellers

Flapen Score

Measuring Tape against its category

The dotted line is the DIY and Tools average. Past it, Measuring Tape is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Measuring Tape market on Amazon at a glance

Shoppers on Amazon Singapore searched for Measuring Tape 6K times last year and spent an estimated $2K. The top 5 brands take 89% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
2.5%
Market size, estimated
$2Ka year
Top search term
measuring tape4K searches a year

02 · Price

A sale here is worth $16.55.

Listings sell for $16.55 on average, from $10.17 to $27.96. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $16.55 that is $0 to $2K a year per listing.

Average price
$16.55inside the $15 to $100 sweet spot
Price range
$10.17–$27.96
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #138 within DIY and Tools. It carries 6,325 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
10.4%
Average rank
#138in DIY and Tools
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
6,325per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Measuring Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 128%
  • Brand 222%
  • Brand 314%
  • Brand 414%
  • Brand 511%
  • Brand 611%

Demand

Measuring Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Measuring Tape

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Efficiency”
1.1%of orders come back
“Works well”
A buyer, on “Efficiency”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Measuring Tape questions

Answered from the same tracked data.