Is measuring tape profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (33/100).

How competitive is the measuring tape niche?

6 brands and 8 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.

What does it cost to enter the measuring tape niche?

Listings span $10.17–$27.96; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 6,325 reviews — the moat a new listing must climb.

measuring tape

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$16.55

avg listing price — sweet spot $15–$100

Price range

Good$10.17–$27.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,324.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Market size

Bad$2K

$2K/yr · 6K searches

According to Flapen's Amazon Singapore niche tracking, measuring tape is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

measuring tape market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $4K–$8K; units × avg price
Conversion rate: 2.5%
Avg BSR: #138
Page quality: 0%
Prime: 67%
Sponsored: 33%
Out of stock: 10.4%
Avg brand age: 62 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

HOTO28%
Bosch Professional22%
SINGER14%
RENPHO14%
SUMFGO11%
STANLEY11%

Demand

Weekly Amazon search volume, last 47 weeks — -21.6% search growth over the last 90 days.

Open Trend

Top measuring tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOTO Self-Lock Measure Tape - Dual-Scale Ergonomic Water-Repellent Shock-Absorbent 10ft

HOTO$10.804.7★954 rev

Bosch Professional 1600A016BH Convex (Length: 16.4 ft (5 m) Width: 1.1 inches (27 mm)

Bosch Professional$27.964.7★5,105 rev

Singer 50003 Pro Series Retractable Pocket Tape Measure 96

SINGER$11.134.6★5,071 rev

Smart Tape Measure Body with App - RENPHO Bluetooth Measuring Tapes for Body Measuring Weight Loss Muscle Gain Fitness Bodybuilding Retractable Measures Body Part Circumferences Inches & cm

RENPHO$27.934.3★26,814 rev

SUMFGO Double Scale Tape Measure 2 Pack Soft Flexible Sewing Tailor Measuring Tape for Weight Loss & Measurements

SUMFGO$10.170.0★0 rev

Newest

by launch date

SUMFGO Double Scale Tape Measure 2 Pack Soft Flexible Sewing Tailor Measuring Tape for Weight Loss & Measurements

SUMFGO$10.170 rev

6mo ago

Singer 50003 Pro Series Retractable Pocket Tape Measure 96

SINGER$11.135,071 rev

2y ago

HOTO Self-Lock Measure Tape - Dual-Scale Ergonomic Water-Repellent Shock-Absorbent 10ft

HOTO$10.80954 rev

4y ago

STANLEY Tylon Shock Resistant Measuring Tape 3m/ 5m/ 8m / Measure Tape (3m Type)

STANLEY$11.334 rev

5y ago

Smart Tape Measure Body with App - RENPHO Bluetooth Measuring Tapes for Body Measuring Weight Loss Muscle Gain Fitness Bodybuilding Retractable Measures Body Part Circumferences Inches & cm

RENPHO$27.9326,814 rev

6y ago

What buyers say about measuring tape

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency100%

“Works well”

Top return reasons

Connectivity-Overall100%

Common questions

Is measuring tape profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (33/100).
How competitive is the measuring tape niche?: 6 brands and 8 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.
What does it cost to enter the measuring tape niche?: Listings span $10.17–$27.96; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 6,325 reviews — the moat a new listing must climb.