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Flashlight

Fail

Shoppers spend an estimated $0 a year here, so Flashlight is a Fail.

Flapen Score
41
41 / 100
Top 27% of 46 DIY and Tools niches · +8 vs the category median of 33
Market size
$0/yr12K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
53%top-5 click share · 10 brands · 25 sellers

Flapen Score

Flashlight against its category

The dotted line is the DIY and Tools average. Past it, Flashlight is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flashlight market on Amazon at a glance

Shoppers on Amazon Singapore searched for Flashlight 12K times last year and spent an estimated $0. The top 5 brands take 77% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
flashlight5K searches a year

02 · Price

A sale here is worth $22.62.

Listings sell for $22.62 on average, from $6.72 to $56.62. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $22.62 that is $0 to $2K a year per listing.

Average price
$22.62inside the $15 to $100 sweet spot
Price range
$6.72–$56.62
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #253 within DIY and Tools. It carries 8,183 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
22.6%
Average rank
#253in DIY and Tools
Average rating
4.43 starsAmazon Singapore average 4.47 stars
Average reviews
8,183per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Flashlight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

16%

  • Brand 129%
  • Brand 219%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (4 brands, 16%)

Demand

Flashlight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.3× · 11 of 12 months tracked

Search terms

Top Flashlight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flashlight5K/yr
  • torchlight2K/yr
  • torch light3K/yr
  • torch1K/yr
  • flash light876/yr

Reviews and returns

What reviews say buyers love and hate about Flashlight

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
33%of negative reviews mention “Advertised Vs Actual Product”
0.8%of orders come back
“Unsure if the advertised features work”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Flashlight questions

Answered from the same tracked data.