toilet roll holder
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$22.91avg listing price — sweet spot $15–$100
Price range
Great$8.47–$46.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,766.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 7K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, toilet roll holder is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toilet roll holder market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$6K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 33%
- Out of stock
- 12.6%
- Avg brand age
- 53 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
16
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
21%
- hansgrohe38%
- Sfemn12%
- Brabantia8%
- DGWHYC8%
- TOTO7%
- Bathth6%
Demand
Weekly Amazon search volume, last 44 weeks — +13.6% search growth over the last 90 days.Top toilet roll holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hansgrohe Metal 1 Roll Toilet Paper Holder with Shelf Chrome 150x80 mm 41772000
hansgrohe$46.274.7★333 rev
hansgrohe Logis Universal holder without cover chrome 41726000
hansgrohe$33.554.7★1,177 rev
![Toilet Paper Holder with Shelf [2022 Upgrade] Toilet Paper Roll Holder with Shelf Adhesive No Drilling or Wall-Mounted with Screws Stainless Steel Brushed Nickel](https://m.media-amazon.com/images/I/31XO08ytsRL.jpg)
Toilet Paper Holder with Shelf [2022 Upgrade] Toilet Paper Roll Holder with Shelf Adhesive No Drilling or Wall-Mounted with Screws Stainless Steel Brushed Nickel
Sfemn$12.354.5★1,453 rev
Brabantia Renew Toilet Roll Holder (Brilliant Steel) Left & Right Handed Use Drill/No-Drill Install Rust-Free Bathroom Paper Dispenser
Brabantia$19.264.5★2,651 rev
DGWHYC 3M Toilet Roll Holder no Drilling for Bathroom and Washroom SUS304 Stainless Steel Brushed Nickel (Silver) DG-TPA22
DGWHYC$8.474.5★4,620 rev
Newest
by launch dateToilet Paper Holder with Shelf [2022 Upgrade] Toilet Paper Roll Holder with Shelf Adhesive No Drilling or Wall-Mounted with Screws Stainless Steel Brushed Nickel
Sfemn$12.351,453 rev
ASTOFLI Rustproof Matte Black Wall Mount Toilet Paper Holder with Shelf - Self Adhesive for Bathroom
ASTOFLI$13.103,754 rev
hansgrohe Metal 1 Roll Toilet Paper Holder with Shelf Chrome 150x80 mm 41772000
hansgrohe$46.27333 rev
Bathth Toilet Paper Holder Stand Brushed Nickel Free Standing Toilet Paper Holder with Storage by
Bathth$23.573,872 rev
KOREA DeHUB Roll Paper Hanger Shelf ABS Punch-free Toilet Roll Holders Suction Cup Shelf
Generic$15.661 rev
Trending
90-day click momentumToilet Paper Holder with Shelf [2022 Upgrade] Toilet Paper Roll Holder with Shelf Adhesive No Drilling or Wall-Mounted with Screws Stainless Steel Brushed Nickel
Sfemn$12.354.5★
Toilet Paper Holder - JOMOLA Suction Cup Toilet Paper Dispenser Toilet Rool Paper Holder Bathroom No Drilling Utility Toilet Paper Hanger Toilet Paper Roll Dispenser Stainless Steel Brushed Finish
JOMOLA$15.774.3★
hansgrohe Logis Universal holder without cover chrome 41726000
hansgrohe$33.554.7★
iDesign Plastic Holder The Kent Collection Hold 3 Rolls of Toilet Paper 6.25 x 6.25 x 15.5 White
InterDesign$25.034.4★
Bathth Toilet Paper Holder Stand Brushed Nickel Free Standing Toilet Paper Holder with Storage by
Bathth$23.574.2★
What buyers say about toilet roll holder
What buyers praise and complain about, mined from review topics.What buyers love
“Solid and heavy with very nice finishing”
“A quality product”
“Is clean n modern looking”
“Easy to set up”
Top return reasons
Common questions
- Is toilet roll holder profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 12 tracked products. 90-day search growth is +13.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the toilet roll holder niche?
- 10 brands and 16 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- What does it cost to enter the toilet roll holder niche?
- Listings span $8.47–$46.27; the average listing price is $22.91 (sweet spot $15–$100). The average incumbent carries 1,767 reviews — the moat a new listing must climb.