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Toilet Roll Holder

Fail

Shoppers spend an estimated $0 a year here, so Toilet Roll Holder is a Fail.

Flapen Score
42
42 / 100
Top 20% of 46 DIY and Tools niches · +9 vs the category median of 33
Market size
$0/yr7K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
60%top-5 click share · 10 brands · 16 sellers

Flapen Score

Toilet Roll Holder against its category

The dotted line is the DIY and Tools average. Past it, Toilet Roll Holder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Roll Holder market on Amazon at a glance

Shoppers on Amazon Singapore searched for Toilet Roll Holder 7K times last year and spent an estimated $0. The top 5 brands take 73% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
toilet paper holder3K searches a year

02 · Price

A sale here is worth $22.91.

Listings sell for $22.91 on average, from $8.47 to $46.27. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $22.91 that is $0 to $2K a year per listing.

Average price
$22.91inside the $15 to $100 sweet spot
Price range
$8.47–$46.27
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #20 within DIY and Tools. It carries 1,767 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
92%
Out of stock, average day
12.6%
Average rank
#20in DIY and Tools
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
1,767per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Toilet Roll Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

16

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

21%

  • Brand 138%
  • Brand 212%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Toilet Roll Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Black Friday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Toilet Roll Holder

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Weight Heavy”
0.8%of orders come back
“Solid and heavy with very nice finishing”
A buyer, on “Weight Heavy”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Toilet Roll Holder questions

Answered from the same tracked data.