Brita Water Filter
a small market ($34K/yr) — Brita Water Filter doesn't clear our bar today.
Flapen Score
Top 20% of 46 DIY and Tools niches · +9 vs the category median of 33
Is Brita Water Filter profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Brita Water Filter is a $34K/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 42/100.
Brita Water Filter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +19.1% over the last 90 days and 1.9% of searches end in a purchase.
$34K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top Brita Water Filter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Brita Marella Water Filter Jug PFOS/PFOA Removal Tested Filtered Water Capacity 1.15 L (Total Capacity: 2.4 L) Japanese Product MAXTRA PRO Pure Performance Cartridge Included (3 Pieces)
- Price
- $42.21
- Rating
- 4.4/5
- Reviews
- 695
- Age
- 2y ago
Cleansui CSP901 Winner of Red Dot 2020 Awards Faucet Water Purifier/Filter
- Price
- $53.07
- Rating
- 4.4/5
- Reviews
- 993
- Age
- 4y ago
Brita UltraMax Large Water Dispenser With Standard Filter BPA-Free Replaces 1 800 Plastic Water Bottles a Year Lasts Two Months or 40 Gallons Includes 1 Filter Kitchen Accessories Large - 27-Cup
- Price
- $51.72
- Rating
- 4.6/5
- Reviews
- 16,680
- Age
- 4y ago
![Brita Water Purifier Tank Type PFOS/PFOA Removal Tested Filtered Water Capacity: 1.9 gal (4.85 L) (Total Capacity: 2.2 gal (8.2 L) [Genuine Japanese Product] Flow Maxtra Pro Pure Performance](https://m.media-amazon.com/images/I/31TA1+NF5KL.jpg)
Brita Water Purifier Tank Type PFOS/PFOA Removal Tested Filtered Water Capacity: 1.9 gal (4.85 L) (Total Capacity: 2.2 gal (8.2 L) [Genuine Japanese Product] Flow Maxtra Pro Pure Performance
- Price
- $71.74
- Rating
- 4.1/5
- Reviews
- 350
- Age
- 2y ago
![[LATEST] Xiaomi Smart Water Purifier Dispenser 6.2L Capacity 6 Stage Filtration Instant Hot Water UV Sterilization (Dispenser + Filter)](https://m.media-amazon.com/images/I/31SIDXjNlsL.jpg)
[LATEST] Xiaomi Smart Water Purifier Dispenser 6.2L Capacity 6 Stage Filtration Instant Hot Water UV Sterilization (Dispenser + Filter)
- Price
- $319.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
90-day click momentum
ZeroWater 20 Cup 5-stage Water Filter Dispenser NSF Certified To Reduce Lead Other Heavy Metals And PFOA/PFOS White And Blue
- Price
- $49.77
- Rating
- 4.3/5
- Reviews
- 14,951
- Age
- 6y ago
iSpring CKC1C Countertop water filter Clear Housing with Carbon
- Price
- $56.52
- Rating
- 4.6/5
- Reviews
- 3,687
- Age
- 12y ago
Brita Marella Water Filter Jug PFOS/PFOA Removal Tested Filtered Water Capacity 1.15 L (Total Capacity: 2.4 L) Japanese Product MAXTRA PRO Pure Performance Cartridge Included (3 Pieces)
- Price
- $42.21
- Rating
- 4.4/5
- Reviews
- 695
- Age
- 2y ago
Cleansui CP508 Instant Water Purifier Pitcher Filtered Capacity 2.2L(3.6L)
- Price
- $42.74
- Rating
- 4.3/5
- Reviews
- 244
- Age
- 11mo ago
Brita UltraMax Large Water Dispenser With Standard Filter BPA-Free Replaces 1 800 Plastic Water Bottles a Year Lasts Two Months or 40 Gallons Includes 1 Filter Kitchen Accessories Large - 27-Cup
- Price
- $51.72
- Rating
- 4.6/5
- Reviews
- 16,680
- Age
- 4y ago
Newest
by launch date![[Instant Hot] Waterdrop Reverse Osmosis Water Filter System Hot & Ambient Countertop RO Water Filter 6 Stage No Installation Required NSF/ANSI 58 & 372 Certified WD-C1H](https://m.media-amazon.com/images/I/41rlpQofjgL.jpg)
[Instant Hot] Waterdrop Reverse Osmosis Water Filter System Hot & Ambient Countertop RO Water Filter 6 Stage No Installation Required NSF/ANSI 58 & 372 Certified WD-C1H
- Price
- $271.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Cleansui CP508 Instant Water Purifier Pitcher Filtered Capacity 2.2L(3.6L)
- Price
- $42.74
- Rating
- 4.3/5
- Reviews
- 244
- Age
- 11mo ago
Waterdrop Reverse Osmosis Water Filter System 𝐇𝐨𝐭 𝐚𝐧𝐝 𝐂𝐨𝐥𝐝 Countertop RO System 6 Temperature Settings Portable Pure Water Tank Bottleless Water Cooler Hot Cold Room Water WD-A2
- Price
- $492.76
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago
Panasonic Counter Top Water Purifier TK-CS500-WEX
- Price
- $95.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
[LATEST] Xiaomi Smart Water Purifier Dispenser 6.2L Capacity 6 Stage Filtration Instant Hot Water UV Sterilization (Dispenser + Filter)
- Price
- $319.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
17
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
14%
- ブリタ(Brita)23%
- Cleansui19%
- BRITA16%
- Waterdrop16%
- XIAOMI6%
- ZeroWater6%
- Open — no brand owns it (4 brands, 14%)
Brita Water Filter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Oct · busiest ÷ quietest = 2.0×
What reviews say buyers love and hate about Brita Water Filter
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Super loved this filter jug”
Brita Water Filter return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brita Water Filter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
