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42

brita water filter

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 49Conversion 24Competition 49Returns 88Price range 15Avg price 71Brand share 42Review moat 25Quality gap 52

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Good$110.98

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.1%

90-day search growth — must beat 0% to launch

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,140.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$28.73–$492.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$34K

$34K/yr · 16K searches

Signals High Price Out of Stock

According to Flapen's Amazon Singapore niche tracking, brita water filter is a $34K/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

brita water filter market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$11K–$28K
units × avg price
Conversion rate
1.9%
Avg BSR
#41
Page quality
0%
Prime
94%
Sponsored
35%
Out of stock
15.8%
Avg brand age
79 months
Avg seller age
0 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

17

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

14%

  • ブリタ(Brita)23%
  • Cleansui19%
  • BRITA16%
  • Waterdrop16%
  • XIAOMI6%
  • ZeroWater6%
  • Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.0×

Open Trend

Top brita water filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Brita Marella Water Filter Jug PFOS/PFOA Removal Tested Filtered Water Capacity 1.15 L (Total Capacity: 2.4 L) Japanese Product MAXTRA PRO Pure Performance Cartridge Included (3 Pieces)

Brita Marella Water Filter Jug PFOS/PFOA Removal Tested Filtered Water Capacity 1.15 L (Total Capacity: 2.4 L) Japanese Product MAXTRA PRO Pure Performance Cartridge Included (3 Pieces)

ブリタ(Brita)$42.214.4★695 rev

2
Cleansui CSP901 Winner of Red Dot 2020 Awards Faucet Water Purifier/Filter

Cleansui CSP901 Winner of Red Dot 2020 Awards Faucet Water Purifier/Filter

Cleansui$53.074.4★993 rev

3
Brita UltraMax Large Water Dispenser With Standard Filter BPA-Free Replaces 1 800 Plastic Water Bottles a Year Lasts Two Months or 40 Gallons Includes 1 Filter Kitchen Accessories Large - 27-Cup

Brita UltraMax Large Water Dispenser With Standard Filter BPA-Free Replaces 1 800 Plastic Water Bottles a Year Lasts Two Months or 40 Gallons Includes 1 Filter Kitchen Accessories Large - 27-Cup

BRITA$51.724.6★16,680 rev

4
Brita Water Purifier Tank Type PFOS/PFOA Removal Tested Filtered Water Capacity: 1.9 gal (4.85 L) (Total Capacity: 2.2 gal (8.2 L) [Genuine Japanese Product] Flow Maxtra Pro Pure Performance

Brita Water Purifier Tank Type PFOS/PFOA Removal Tested Filtered Water Capacity: 1.9 gal (4.85 L) (Total Capacity: 2.2 gal (8.2 L) [Genuine Japanese Product] Flow Maxtra Pro Pure Performance

ブリタ(Brita)$71.744.1★350 rev

5
[LATEST] Xiaomi Smart Water Purifier Dispenser 6.2L Capacity 6 Stage Filtration Instant Hot Water UV Sterilization (Dispenser + Filter)

[LATEST] Xiaomi Smart Water Purifier Dispenser 6.2L Capacity 6 Stage Filtration Instant Hot Water UV Sterilization (Dispenser + Filter)

XIAOMI$319.900.0★0 rev

Newest

by launch date
[Instant Hot] Waterdrop Reverse Osmosis Water Filter System Hot & Ambient Countertop RO Water Filter 6 Stage No Installation Required NSF/ANSI 58 & 372 Certified WD-C1H

[Instant Hot] Waterdrop Reverse Osmosis Water Filter System Hot & Ambient Countertop RO Water Filter 6 Stage No Installation Required NSF/ANSI 58 & 372 Certified WD-C1H

Waterdrop$271.191 rev

11mo ago
Cleansui CP508 Instant Water Purifier Pitcher Filtered Capacity 2.2L(3.6L)

Cleansui CP508 Instant Water Purifier Pitcher Filtered Capacity 2.2L(3.6L)

Cleansui$42.74244 rev

11mo ago
Waterdrop Reverse Osmosis Water Filter System 𝐇𝐨𝐭 𝐚𝐧𝐝 𝐂𝐨𝐥𝐝 Countertop RO System 6 Temperature Settings Portable Pure Water Tank Bottleless Water Cooler Hot Cold Room Water WD-A2

Waterdrop Reverse Osmosis Water Filter System 𝐇𝐨𝐭 𝐚𝐧𝐝 𝐂𝐨𝐥𝐝 Countertop RO System 6 Temperature Settings Portable Pure Water Tank Bottleless Water Cooler Hot Cold Room Water WD-A2

Waterdrop$492.7611 rev

1y ago
Panasonic Counter Top Water Purifier TK-CS500-WEX

Panasonic Counter Top Water Purifier TK-CS500-WEX

Panasonic$95.800 rev

1y ago
[LATEST] Xiaomi Smart Water Purifier Dispenser 6.2L Capacity 6 Stage Filtration Instant Hot Water UV Sterilization (Dispenser + Filter)

[LATEST] Xiaomi Smart Water Purifier Dispenser 6.2L Capacity 6 Stage Filtration Instant Hot Water UV Sterilization (Dispenser + Filter)

XIAOMI$319.900 rev

1y ago

Trending

90-day click momentum
ZeroWater 20 Cup 5-stage Water Filter Dispenser NSF Certified To Reduce Lead Other Heavy Metals And PFOA/PFOS White And Blue

ZeroWater 20 Cup 5-stage Water Filter Dispenser NSF Certified To Reduce Lead Other Heavy Metals And PFOA/PFOS White And Blue

ZeroWater$49.774.3★

▲ 166%
iSpring CKC1C Countertop water filter Clear Housing with Carbon

iSpring CKC1C Countertop water filter Clear Housing with Carbon

iSpring$56.524.6★

▲ 147%
Brita Marella Water Filter Jug PFOS/PFOA Removal Tested Filtered Water Capacity 1.15 L (Total Capacity: 2.4 L) Japanese Product MAXTRA PRO Pure Performance Cartridge Included (3 Pieces)

Brita Marella Water Filter Jug PFOS/PFOA Removal Tested Filtered Water Capacity 1.15 L (Total Capacity: 2.4 L) Japanese Product MAXTRA PRO Pure Performance Cartridge Included (3 Pieces)

ブリタ(Brita)$42.214.4★

▲ 80%
Cleansui CP508 Instant Water Purifier Pitcher Filtered Capacity 2.2L(3.6L)

Cleansui CP508 Instant Water Purifier Pitcher Filtered Capacity 2.2L(3.6L)

Cleansui$42.744.3★

▲ 71%
Brita UltraMax Large Water Dispenser With Standard Filter BPA-Free Replaces 1 800 Plastic Water Bottles a Year Lasts Two Months or 40 Gallons Includes 1 Filter Kitchen Accessories Large - 27-Cup

Brita UltraMax Large Water Dispenser With Standard Filter BPA-Free Replaces 1 800 Plastic Water Bottles a Year Lasts Two Months or 40 Gallons Includes 1 Filter Kitchen Accessories Large - 27-Cup

BRITA$51.724.6★

▲ 47%

What buyers say about brita water filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration100%

“Super loved this filter jug”

Top return reasons

Size-Overall42%
Leak-Proof17%
Compatibility-Overall8%
Charging8%
Display-Overall8%
Water Resistance8%
Add-Ons/Attachments4%
Defective Material/Parts4%

Common questions

Is brita water filter profitable to sell on Amazon Singapore?
The niche generates $34K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Skip it (42/100).
How competitive is the brita water filter niche?
10 brands and 17 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.
When does demand for brita water filter peak?
Demand peaks in Jul–Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the brita water filter niche?
Listings span $28.73–$492.76; the average listing price is $110.98 (sweet spot $15–$100). The average incumbent carries 4,140 reviews — the moat a new listing must climb.