Brita Water Filter

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

16K

Growth, 90 days vs prior 90

+19.1%

Conversion, latest week

1.9%

Market size, estimated

$34Ka year

Peak month

July2.0× the quietest month

Top search term

water filter12K searches a year

Listings sell for $110.98 on average, from $28.73 to $492.76. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $110.98 that is $0 to $11K a year per listing.

Average price

$110.98above the $15 to $100 sweet spot

Price range

$28.73–$492.76

Amazon Singapore median price

$30.00across 1,590 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

1.3%of orders · Amazon Singapore median 0.0%

35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #41 within DIY and Tools. It carries 4,140 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

94%

Out of stock, average day

15.8%

Average rank

#41in DIY and Tools

Average rating

4.44 starsAmazon Singapore average 4.47 stars

Average reviews

4,140per listing

Listings tracked

17

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

79 months