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Fairy Lights

Fail

Shoppers spend an estimated $2K a year here, so Fairy Lights is a Fail.

Flapen Score
31
31 / 100
Ranks 34 of 46 DIY and Tools niches · −2 vs the category median of 33
Market size
$2K/yr7K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 9 sellers

Flapen Score

Fairy Lights against its category

The dotted line is the DIY and Tools average. Past it, Fairy Lights is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairy Lights market on Amazon at a glance

Shoppers on Amazon Singapore searched for Fairy Lights 7K times last year and spent an estimated $2K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
1.2%
Market size, estimated
$2Ka year
Peak month
November10.0× the quietest month
Top search term
fairy lights3K searches a year

02 · Price

A sale here is worth $21.63.

Listings sell for $21.63 on average, from $9.00 to $30.87. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $21.63 that is $0 to $2K a year per listing.

Average price
$21.63inside the $15 to $100 sweet spot
Price range
$9.00–$30.87
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #13 within DIY and Tools. It carries 1,609 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
32.6%
Average rank
#13in DIY and Tools
Average rating
4.35 starsAmazon Singapore average 4.47 stars
Average reviews
1,609per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Fairy Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 241%
  • Brand 318%
  • Open — no brand owns it (0%)

Demand

Fairy Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '25Spike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Keep looking

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FAQ

Common Fairy Lights questions

Answered from the same tracked data.