fairy lights
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$21.63avg listing price — sweet spot $15–$100
Price range
Good$9.00–$30.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,608.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 7K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, fairy lights is a $2K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fairy lights market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$5K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 32.6%
- Avg brand age
- 53 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ampm41%
- YoTelim41%
- cshare18%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 52 weeks — -14.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Top fairy lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ampm Fairy Lights 5M 4 Multi Color Light Battery Operated Multi Color Led String Lights Silver Wire for Christmas Tree DIY Decoration Wedding Table Valentine Party Bedroom Indoor Stary Firefly 50 LED
ampm$9.004.3★8 rev
YoTelim LED Fairy String Lights with Remote Control - 2 Set 100 LED 33ft/10m Micro Silver Wire Indoor Battery Operated LED String Lights for Garden Home Party Wedding Festival Decorations(Warm White)
YoTelim$25.754.6★3,760 rev
cshare LED Fairy Lights 3 m 30 LEDs Wire Micro Fairy Lights Halloween Decoration Fairy Lights AA Battery Operated for Party Garden Christmas Wedding Lighting Room Halloween Decoration (Warm
cshare$30.874.4★2,173 rev
Battery Operated Globe String Lights Water Proof 33 FT 80 LED Crystal Ball String Lights 8 Modes With Remote Control Indoor Outdoor LED Fairy Lights for Home Christmas Party Patio Warm White
YoTelim$20.884.1★494 rev
Newest
by launch datecshare LED Fairy Lights 3 m 30 LEDs Wire Micro Fairy Lights Halloween Decoration Fairy Lights AA Battery Operated for Party Garden Christmas Wedding Lighting Room Halloween Decoration (Warm
cshare$30.872,173 rev
Battery Operated Globe String Lights Water Proof 33 FT 80 LED Crystal Ball String Lights 8 Modes With Remote Control Indoor Outdoor LED Fairy Lights for Home Christmas Party Patio Warm White
YoTelim$20.88494 rev
ampm Fairy Lights 5M 4 Multi Color Light Battery Operated Multi Color Led String Lights Silver Wire for Christmas Tree DIY Decoration Wedding Table Valentine Party Bedroom Indoor Stary Firefly 50 LED
ampm$9.008 rev
YoTelim LED Fairy String Lights with Remote Control - 2 Set 100 LED 33ft/10m Micro Silver Wire Indoor Battery Operated LED String Lights for Garden Home Party Wedding Festival Decorations(Warm White)
YoTelim$25.753,760 rev
Trending
90-day click momentumYoTelim LED Fairy String Lights with Remote Control - 2 Set 100 LED 33ft/10m Micro Silver Wire Indoor Battery Operated LED String Lights for Garden Home Party Wedding Festival Decorations(Warm White)
YoTelim$25.754.6★
ampm Fairy Lights 5M 4 Multi Color Light Battery Operated Multi Color Led String Lights Silver Wire for Christmas Tree DIY Decoration Wedding Table Valentine Party Bedroom Indoor Stary Firefly 50 LED
ampm$9.004.3★
cshare LED Fairy Lights 3 m 30 LEDs Wire Micro Fairy Lights Halloween Decoration Fairy Lights AA Battery Operated for Party Garden Christmas Wedding Lighting Room Halloween Decoration (Warm
cshare$30.874.4★
Battery Operated Globe String Lights Water Proof 33 FT 80 LED Crystal Ball String Lights 8 Modes With Remote Control Indoor Outdoor LED Fairy Lights for Home Christmas Party Patio Warm White
YoTelim$20.884.1★
Common questions
- Is fairy lights profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (31/100).
- How competitive is the fairy lights niche?
- 3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for fairy lights peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- What does it cost to enter the fairy lights niche?
- Listings span $9.00–$30.87; the average listing price is $21.63 (sweet spot $15–$100). The average incumbent carries 1,609 reviews — the moat a new listing must climb.