- Flapen Score
- 28 / 100Ranks 39 of 46 DIY and Tools niches · −5 vs the category median of 3328
- Market size
- $12K/yr9K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 2 sellers
Flapen Score
Drill against its category
The dotted line is the DIY and Tools average. Past it, Drill is stronger. Inside it, weaker.
Market
The Drill market on Amazon at a glance
Shoppers on Amazon Singapore searched for Drill 9K times last year and spent an estimated $12K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $12Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- drill4K searches a year
02 · Price
A sale here is worth $97.77.
Listings sell for $97.77 on average, from $68.73 to $162.85. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $97.77 that is $0 to $10K a year per listing.
- Average price
- $97.77inside the $15 to $100 sweet spot
- Price range
- $68.73–$162.85
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #38 within DIY and Tools. It carries 2,545 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 50%
- Out of stock, average day
- 14.6%
- Average rank
- #38in DIY and Tools
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,545per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Drill products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DEKOPRO Drill Set: Tool Set with 8V Pink Cordless Drill Home Tool Kit with Drill Hand Tool Kits for Women 126 Piece DKMT126
- Price
- $80.89
- Rating
- 4.7/5
- Reviews
- 5,653
- Age
- 3y ago

BLACK+DECKER 8V MAX* Cordless Drill + 43 pc. Home Decor Project Kit (BDCD8HDPK)
- Price
- $68.73
- Rating
- 4.5/5
- Reviews
- 3,866
- Age
- 8y ago

BLACK+DECKER 550W Home Starter Drill With 88-Piece Tool & Accessories Set HD555KOPR
- Price
- $78.62
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 7y ago

BLACK+DECKER 18V Cordless Li-Ion Drill Driver Kit Box and Bits BDCHD18K
- Price
- $162.85
- Rating
- 4.4/5
- Reviews
- 654
- Age
- 9y ago
Trending
estimated 90-day click momentum
DEKOPRO Drill Set: Tool Set with 8V Pink Cordless Drill Home Tool Kit with Drill Hand Tool Kits for Women 126 Piece DKMT126
- Price
- $80.89
- Rating
- 4.7/5
- Reviews
- 5,653
- Age
- 3y ago

BLACK+DECKER 550W Home Starter Drill With 88-Piece Tool & Accessories Set HD555KOPR
- Price
- $78.62
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 7y ago

BLACK+DECKER 18V Cordless Li-Ion Drill Driver Kit Box and Bits BDCHD18K
- Price
- $162.85
- Rating
- 4.4/5
- Reviews
- 654
- Age
- 9y ago

BLACK+DECKER 8V MAX* Cordless Drill + 43 pc. Home Decor Project Kit (BDCD8HDPK)
- Price
- $68.73
- Rating
- 4.5/5
- Reviews
- 3,866
- Age
- 8y ago
Newest
by launch date
DEKOPRO Drill Set: Tool Set with 8V Pink Cordless Drill Home Tool Kit with Drill Hand Tool Kits for Women 126 Piece DKMT126
- Price
- $80.89
- Rating
- 4.7/5
- Reviews
- 5,653
- Age
- 3y ago

BLACK+DECKER 550W Home Starter Drill With 88-Piece Tool & Accessories Set HD555KOPR
- Price
- $78.62
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 7y ago

BLACK+DECKER 8V MAX* Cordless Drill + 43 pc. Home Decor Project Kit (BDCD8HDPK)
- Price
- $68.73
- Rating
- 4.5/5
- Reviews
- 3,866
- Age
- 8y ago

BLACK+DECKER 18V Cordless Li-Ion Drill Driver Kit Box and Bits BDCHD18K
- Price
- $162.85
- Rating
- 4.4/5
- Reviews
- 654
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- BLACK+DECKER72%
- DEKOPRO28%
Demand
Drill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Drill search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- drill4K/yr
- cordless drill2K/yr
- drill set1K/yr
- electric drill973/yr
- power drill764/yr
Reviews and returns
What reviews say buyers love and hate about Drill
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drill questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









