How competitive is the Drill niche on Amazon Singapore?

2 brands and 2 sellers compete in Drill on Amazon Singapore. The top 5 Drill products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Drill niche?

Drill sells for $97.77 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $68.73–$162.85. The average incumbent carries 2,545 reviews — the moat a new listing must climb.

Drill

a concentrated shelf (top 5 take 100% of clicks) — Drill doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 39 of 46 DIY and Tools niches · −5 vs the category median of 33

This niche Category average · 46 niches

Is Drill profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Drill is a $12K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 28/100.

Drill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.8% over the last 90 days and 1.4% of searches end in a purchase.

$12K

revenue / yr

Units sold / yr100

Search volume / yr-10.8%9K

Conversion rate1.4%

Avg price$97.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 2

Top-5 product click share100%

Open market0%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 4 products

Top Drill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

DEKOPRO Drill Set: Tool Set with 8V Pink Cordless Drill Home Tool Kit with Drill Hand Tool Kits for Women 126 Piece DKMT126

Price: $80.89
Rating: 4.7/5
Reviews: 5,653
Age: 3y ago

BLACK+DECKER 8V MAX* Cordless Drill + 43 pc. Home Decor Project Kit (BDCD8HDPK)

Price: $68.73
Rating: 4.5/5
Reviews: 3,866
Age: 8y ago

BLACK+DECKER 550W Home Starter Drill With 88-Piece Tool & Accessories Set HD555KOPR

Price: $78.62
Rating: 4.0/5
Reviews: 5
Age: 7y ago

BLACK+DECKER 18V Cordless Li-Ion Drill Driver Kit Box and Bits BDCHD18K

Price: $162.85
Rating: 4.4/5
Reviews: 654
Age: 9y ago

Newest

by launch date

DEKOPRO Drill Set: Tool Set with 8V Pink Cordless Drill Home Tool Kit with Drill Hand Tool Kits for Women 126 Piece DKMT126

Price: $80.89
Rating: 4.7/5
Reviews: 5,653
Age: 3y ago

BLACK+DECKER 550W Home Starter Drill With 88-Piece Tool & Accessories Set HD555KOPR

Price: $78.62
Rating: 4.0/5
Reviews: 5
Age: 7y ago

BLACK+DECKER 8V MAX* Cordless Drill + 43 pc. Home Decor Project Kit (BDCD8HDPK)

Price: $68.73
Rating: 4.5/5
Reviews: 3,866
Age: 8y ago

BLACK+DECKER 18V Cordless Li-Ion Drill Driver Kit Box and Bits BDCHD18K

Price: $162.85
Rating: 4.4/5
Reviews: 654
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

BLACK+DECKER72%
DEKOPRO28%

Drill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume9KCVR1.4%Products4Brands2Top 5 Brands100%OOS Rate14.6%Rating4.4★Reviews2,545Avg BSR#38

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Drill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

drill4K/yr -18.9%0.1% conv.
cordless drill2K/yr -22.6%0.0% conv.
drill set1K/yr +45.5%0.0% conv.
electric drill973/yr -7.8%0.6% conv.
power drill764/yr +31.0%0.0% conv.

Drill return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

100%

Common Drill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Drill 28/100 on Amazon Singapore — Skip it. The niche generates $12K/yr across 4 tracked products. Search demand moved -10.8% over the last 90 days.