shaving cream
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Good$4.87–$32.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.96avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,800.92avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$1K$1K/yr · 7K searches
According to Flapen's Amazon Singapore niche tracking, shaving cream is a $1K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
shaving cream market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $10K–$13K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 31%
- Out of stock
- 13.7%
- Avg brand age
- 117 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
4%
- Gillette34%
- NIVEA23%
- Cremo21%
- MANSCAPED8%
- Proraso7%
- Taylor of Old Bond Street5%
- Open — no brand owns it (1 brand, 4%)
Demand
Weekly Amazon search volume, last 47 weeks — -3.9% search growth over the last 90 days.Top shaving cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Foamy Menthol Shave Foam 175g
Gillette$4.874.8★18 rev
Gillette Fusion ProGlide Cooling Shave Prep 195 grams
Gillette$10.445.0★5 rev
NIVEA MEN Protect & Care Moisturising Shaving Foam 200ml
NIVEA$8.214.7★139 rev
Cremo Barber Grade Cooling Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream Fights Nicks Cuts And Razor Burn 6 Fl Oz (2 Pack) WHITE
Cremo$19.834.7★20,194 rev
NIVEA MEN DEEP Shaving Foam Smooth Shave with Antibacterial Black Carbon & Ultra Glide Technology 200ml
NIVEA$7.574.6★710 rev
Newest
by launch date
MANSCAPED Power Shave Gel Mens Soothing Head & Face Shaving Gel with Witch Hazel & Gentle Liquid Exfoliants to Help Defend Against Irritation Ingrown Hairs & Razor Bumps 177 ml
MANSCAPED$19.5326 rev
Gillette Fusion ProGlide Cooling Shave Prep 195 grams
Gillette$10.445 rev
Gillette Foamy Menthol Shave Foam 175g
Gillette$4.8718 rev
Gillette Foamy Lemon Lime Shave Foam 175g
Gillette$5.1918 rev
NIVEA MEN DEEP Shaving Foam Smooth Shave with Antibacterial Black Carbon & Ultra Glide Technology 200ml
NIVEA$7.57710 rev
Trending
90-day click momentumMANSCAPED Power Shave Gel Mens Soothing Head & Face Shaving Gel with Witch Hazel & Gentle Liquid Exfoliants to Help Defend Against Irritation Ingrown Hairs & Razor Bumps 177 ml
MANSCAPED$19.534.4★
Cremo Shaving Cream Mens Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts And Razor Burn 6 Fl Oz (2 Pack)
Cremo$16.644.7★
Gillette Foamy Lemon Lime Shave Foam 175g
Gillette$5.194.8★
Cremo Barber Grade Cooling Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream Fights Nicks Cuts And Razor Burn 6 Fl Oz (2 Pack) WHITE
Cremo$19.834.7★
Gillette Foamy Menthol Shave Foam 175g
Gillette$4.874.8★
What buyers say about shaving cream
What buyers praise and complain about, mined from review topics.What buyers love
“Nice shaving cream mildly scented”
Top return reasons
Common questions
- Is shaving cream profitable to sell on Amazon Singapore?
- The niche generates $1K/yr across 13 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the shaving cream niche?
- 7 brands and 12 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 92% of demand.
- What does it cost to enter the shaving cream niche?
- Listings span $4.87–$32.26; the average listing price is $12.96 (sweet spot $15–$100). The average incumbent carries 8,801 reviews — the moat a new listing must climb.