Shaving Cream
FailShoppers spend an estimated $1K a year here, so Shaving Cream is a Fail.
- Flapen Score
- 34 / 100Ranks 59 of 111 Beauty niches · −1 vs the category median of 3534
- Market size
- $1K/yr7K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 12 sellers
Flapen Score
Shaving Cream against its category
The dotted line is the Beauty average. Past it, Shaving Cream is stronger. Inside it, weaker.
Market
The Shaving Cream market on Amazon at a glance
Shoppers on Amazon Singapore searched for Shaving Cream 7K times last year and spent an estimated $1K. The top 5 brands take 92% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $1Ka year
- Top search term
- shaving cream5K searches a year
02 · Price
A sale here is worth $12.96.
Listings sell for $12.96 on average, from $4.87 to $32.26. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $12.96 that is $0 to $1K a year per listing.
- Average price
- $12.96under the $15 to $100 sweet spot
- Price range
- $4.87–$32.26
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #7 within Beauty. It carries 8,801 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 100%
- Out of stock, average day
- 13.7%
- Average rank
- #7in Beauty
- Average rating
- 4.57 starsAmazon Singapore average 4.47 stars
- Average reviews
- 8,801per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 117 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 117 months
Products
Top Shaving Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gillette Foamy Menthol Shave Foam 175g
- Price
- $4.87
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 7y ago

Gillette Fusion ProGlide Cooling Shave Prep 195 grams
- Price
- $10.44
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6y ago

NIVEA MEN Protect & Care Moisturising Shaving Foam 200ml
- Price
- $8.21
- Rating
- 4.7/5
- Reviews
- 139
- Age
- 15y ago

Cremo Barber Grade Cooling Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream Fights Nicks Cuts And Razor Burn 6 Fl Oz (2 Pack) WHITE
- Price
- $19.83
- Rating
- 4.7/5
- Reviews
- 20,194
- Age
- 8y ago

NIVEA MEN DEEP Shaving Foam Smooth Shave with Antibacterial Black Carbon & Ultra Glide Technology 200ml
- Price
- $7.57
- Rating
- 4.6/5
- Reviews
- 710
- Age
- 7y ago
Trending
estimated 90-day click momentum
MANSCAPED Power Shave Gel Mens Soothing Head & Face Shaving Gel with Witch Hazel & Gentle Liquid Exfoliants to Help Defend Against Irritation Ingrown Hairs & Razor Bumps 177 ml
- Price
- $19.53
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago

Cremo Shaving Cream Mens Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts And Razor Burn 6 Fl Oz (2 Pack)
- Price
- $16.64
- Rating
- 4.7/5
- Reviews
- 20,194
- Age
- 8y ago

Gillette Foamy Lemon Lime Shave Foam 175g
- Price
- $5.19
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 7y ago

Cremo Barber Grade Cooling Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream Fights Nicks Cuts And Razor Burn 6 Fl Oz (2 Pack) WHITE
- Price
- $19.83
- Rating
- 4.7/5
- Reviews
- 20,194
- Age
- 8y ago

Gillette Foamy Menthol Shave Foam 175g
- Price
- $4.87
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 7y ago
Newest
by launch date
MANSCAPED Power Shave Gel Mens Soothing Head & Face Shaving Gel with Witch Hazel & Gentle Liquid Exfoliants to Help Defend Against Irritation Ingrown Hairs & Razor Bumps 177 ml
- Price
- $19.53
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago

Gillette Fusion ProGlide Cooling Shave Prep 195 grams
- Price
- $10.44
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6y ago

Gillette Foamy Menthol Shave Foam 175g
- Price
- $4.87
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 7y ago

Gillette Foamy Lemon Lime Shave Foam 175g
- Price
- $5.19
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 7y ago

NIVEA MEN DEEP Shaving Foam Smooth Shave with Antibacterial Black Carbon & Ultra Glide Technology 200ml
- Price
- $7.57
- Rating
- 4.6/5
- Reviews
- 710
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
12
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
4%
- Gillette34%
- NIVEA23%
- Cremo21%
- MANSCAPED8%
- Proraso7%
- Taylor of Old Bond Street5%
- Open — no brand owns it (1 brand, 4%)
Demand
Shaving Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 11.7× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Shaving Cream
We read the reviews and the return reasons for every product selling here.
“Nice shaving cream mildly scented”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaving Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









