How competitive is the Shampoo Men niche on Amazon Singapore?

5 brands and 12 sellers compete in Shampoo Men on Amazon Singapore. The top 5 Shampoo Men products take 100% of clicks and its top 5 brands hold 100% of demand.

Shampoo Men

a concentrated shelf (top 5 take 100% of clicks) — Shampoo Men doesn't clear our bar today.

Flapen Score

Skip it

Top 43% of 111 Beauty niches · +1 vs the category median of 35

This niche Category average · 111 niches

Is Shampoo Men profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Shampoo Men is a $4K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Shampoo Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.2% over the last 90 days and 6.7% of searches end in a purchase.

$4K

revenue / yr

Units sold / yr250

Search volume / yr+9.2%3K

Conversion rate6.7%

Avg price$18.33

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 12

Top-5 product click share100%

Open market0%

Avg brand age93 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Top Shampoo Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sukin Natural Balance Shampoo 1L

Price: $17.36
Rating: 4.5/5
Reviews: 1,202
Age: 15y ago

Method Mens 2in1 Shampoo+Conditioner Sea+Surf 414ml

Price: $11.81
Rating: 4.6/5
Reviews: 1,152
Age: 5y ago

Blind Barber Lemongrass Tea Daily Clarifying Shampoo for Men - Mens Sulfate-Free Hair Thickening Shampoo with Minty Scent - Deep Cleansing + Hair Wash Removes Build-Up (12 Oz)

Price: $30.97
Rating: 4.5/5
Reviews: 116
Age: 4y ago

Clear Men Cool Sport Menthol Anti-Dandruff Shampoo 650ml

Price: $9.91
Rating: 4.8/5
Reviews: 16
Age: 7y ago

American Crew Shampoo for Men by Daily Cleanser Naturally Derived Vegan Formula Citrus Mint Fragrance 8.45 Fl Oz

Price: $21.60
Rating: 4.6/5
Reviews: 3,074
Age: 5y ago

Newest

by launch date

Blind Barber Lemongrass Tea Daily Clarifying Shampoo for Men - Mens Sulfate-Free Hair Thickening Shampoo with Minty Scent - Deep Cleansing + Hair Wash Removes Build-Up (12 Oz)

Price: $30.97
Rating: 4.5/5
Reviews: 116
Age: 4y ago

American Crew Shampoo for Men by Daily Cleanser Naturally Derived Vegan Formula Citrus Mint Fragrance 8.45 Fl Oz

Price: $21.60
Rating: 4.6/5
Reviews: 3,074
Age: 5y ago

Method Mens 2in1 Shampoo+Conditioner Sea+Surf 414ml

Price: $11.81
Rating: 4.6/5
Reviews: 1,152
Age: 5y ago

Clear Men Cool Sport Menthol Anti-Dandruff Shampoo 650ml

Price: $9.91
Rating: 4.8/5
Reviews: 16
Age: 7y ago

Sukin Natural Balance Shampoo 1L

Price: $17.36
Rating: 4.5/5
Reviews: 1,202
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Sukin29%
Method26%
Blind Barber17%
Clear14%
AMERICAN CREW14%

Shampoo Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3KCVR6.7%Products5Brands5Top 5 Brands100%OOS Rate2.8%Rating4.6★Reviews1,112Avg BSR#170

Top Shampoo Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

shampoo men2K/yr +1.5%0.7% conv.
men shampoo1K/yr -3.6%1.0% conv.
mens shampoo689/yr +65.8%2.9% conv.

Shampoo Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

50%

2Adhesion/Stickiness

25%

3Ingredients-Overall

25%

Common Shampoo Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shampoo Men 36/100 on Amazon Singapore — Skip it. The niche generates $4K/yr across 5 tracked products. Search demand moved +9.2% over the last 90 days.

Shampoo Men sells for $18.33 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $9.91–$30.97. The average incumbent carries 1,112 reviews — the moat a new listing must climb.