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Rosemary Oil

Fail

Shoppers spend an estimated $4K a year here, so Rosemary Oil is a Fail.

Flapen Score
40
40 / 100
Top 26% of 111 Beauty niches · +5 vs the category median of 35
Market size
$4K/yr7K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
69%top-5 click share · 11 brands · 29 sellers

Flapen Score

Rosemary Oil against its category

The dotted line is the Beauty average. Past it, Rosemary Oil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rosemary Oil market on Amazon at a glance

Shoppers on Amazon Singapore searched for Rosemary Oil 7K times last year and spent an estimated $4K. The top 5 brands take 76% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
3.0%
Market size, estimated
$4Ka year
Top search term
rosemary oil4K searches a year

02 · Price

A sale here is worth $20.36.

Listings sell for $20.36 on average, from $9.61 to $64.22. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.36 that is $0 to $2K a year per listing.

Average price
$20.36inside the $15 to $100 sweet spot
Price range
$9.61–$64.22
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #25 within Beauty. It carries 15,054 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
75%
Out of stock, average day
4.6%
Average rank
#25in Beauty
Average rating
4.44 starsAmazon Singapore average 4.47 stars
Average reviews
15,054per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Rosemary Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

29

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

  • Brand 126%
  • Brand 225%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Rosemary Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Rosemary Oil

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Soft Feel”
50%of negative reviews mention “Allergies”
0.4%of orders come back
“Got allergy”
A buyer, on “Allergies”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

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FAQ

Common Rosemary Oil questions

Answered from the same tracked data.