How competitive is the Retinol niche on Amazon Singapore?

11 brands and 29 sellers compete in Retinol on Amazon Singapore. The top 5 Retinol products take 61% of clicks and its top 5 brands hold 83% of demand.

Retinol

a small market ($6K/yr) — Retinol doesn't clear our bar today.

Flapen Score

Skip it

Top 26% of 111 Beauty niches · +5 vs the category median of 35

This niche Category average · 111 niches

Is Retinol profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Retinol is a $6K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 40/100.

Retinol: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.1% over the last 90 days and 1.6% of searches end in a purchase.

$6K

revenue / yr

Units sold / yr500

Search volume / yr-2.1%12K

Conversion rate1.6%

Avg price$28.49

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 29

Top-5 product click share61%

Open market17%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Retinol products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cerave Cerave Resurfacing Retinol Serum For Post Acne Marks 30ml

Price: $27.33
Rating: 4.6/5
Reviews: 54,818
Age: 6y ago

CeraVe Anti Aging Retinol Serum | Cream Serum for Smoothing Fine Lines and Skin Brightening | With Retinol Hyaluronic Acid Niacinamide and Ceramides | 1 Ounce

Price: $28.54
Rating: 4.6/5
Reviews: 27,444
Age: 6y ago

Neutrogena Visible Repair Retinol Regenerating Cream 50g

Price: $23.82
Rating: 4.4/5
Reviews: 33,395
Age: 10y ago

RoC Retinol Correxion Anti-Aging Wrinkle Night Serum Daily Line Smoothing Skin Care Treatment for Fine Lines Dark Spots Post-Acne Scars 30 Individual Capsules Unscented 0.35 Fl Oz

Price: $30.45
Rating: 4.5/5
Reviews: 23,037
Age: 6y ago

La Roche Posay Retinol B3 Serum 30ml (For dull skin anti-aging) 30 milliliters 101729

Price: $72.05
Rating: 4.6/5
Reviews: 18,372
Age: 6y ago

Newest

by launch date

Nano Singapore Retinol Face Cream for Night Use Firming Skin Renewal & Barrier Support with Peptides and Vitamin B5 (50g)

Price: $20.56
Rating: 5.0/5
Reviews: 1
Age: 6mo ago

TOSOWOONG Real Retinol 0.1% Night Cream Anti-Aging Face Moisturizer with Retinol Bakuchiol Firmer Skin Reduce Wrinkles and Pore Minimizer | Korean Skincare for Face & Neck 50ml / 1.69 fl. oz.

Price: $29.10
Rating: 4.6/5
Reviews: 256
Age: 8mo ago

Neutrogena Visible Repair Retinol Serum 30ml

Price: $30.22
Rating: 4.2/5
Reviews: 284
Age: 2y ago

Olay Regenerist Retinol24 Max Anti Aging Night Moisturiser 50 g Skincare

Price: $31.69
Rating: 4.3/5
Reviews: 941
Age: 2y ago

PILGRIM Korean 0.5% Retinol & 1% Hyaluronic Acid Lift & Firm Anti Aging Serum | Retinol serum for face| Reduce Fine Lines & Wrinkles|For Men & Women |All Skin Types|30ml

Price: $16.00
Rating: 4.1/5
Reviews: 3,242
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

CeraVe41%
Neutrogena26%
RoC7%
La Roche-Posay5%
TOSOWOONG4%
Minimalist3%
Open — no brand owns it (5 brands, 13%)

Retinol demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume12KCVR1.6%Products18Brands11Top 5 Brands83%OOS Rate2.2%Rating4.5★Reviews13,185Avg BSR#102

Top Retinol search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

retinol9K/yr +11.7%1.7% conv.
retinol serum2K/yr -36.4%1.5% conv.
retinol cream1K/yr +23.5%1.0% conv.
retinol serum for face540/yr -59.4%1.3% conv.

What reviews say buyers love and hate about Retinol

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall100%

“Quality Maintained”

Retinol return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

100%

Common Retinol questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Retinol 40/100 on Amazon Singapore — Skip it. The niche generates $6K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -2.1% over the last 90 days.

Retinol sells for $28.49 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $16.00–$72.05. The average incumbent carries 13,185 reviews — the moat a new listing must climb.