retinol
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$28.49avg listing price — sweet spot $15–$100
Price range
Incredible$16.00–$72.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Review moat
Bad13,185.11avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 12K searches
According to Flapen's Amazon Singapore niche tracking, retinol is a $6K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
retinol market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $7K–$14K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 22%
- Out of stock
- 2.2%
- Avg brand age
- 69 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
29
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
13%
- CeraVe41%
- Neutrogena26%
- RoC7%
- La Roche-Posay5%
- TOSOWOONG4%
- Minimalist3%
- Open — no brand owns it (5 brands, 13%)
Demand
Weekly Amazon search volume, last 47 weeks — -2.1% search growth over the last 90 days.Top retinol search terms
- retinol9K/yr
- retinol serum2K/yr
- retinol cream1K/yr
- retinol serum for face540/yr
Top retinol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cerave Cerave Resurfacing Retinol Serum For Post Acne Marks 30ml
CeraVe$27.334.6★54,818 rev
CeraVe Anti Aging Retinol Serum | Cream Serum for Smoothing Fine Lines and Skin Brightening | With Retinol Hyaluronic Acid Niacinamide and Ceramides | 1 Ounce
CeraVe$28.544.6★27,444 rev
Neutrogena Visible Repair Retinol Regenerating Cream 50g
Neutrogena$23.824.4★33,395 rev
RoC Retinol Correxion Anti-Aging Wrinkle Night Serum Daily Line Smoothing Skin Care Treatment for Fine Lines Dark Spots Post-Acne Scars 30 Individual Capsules Unscented 0.35 Fl Oz
RoC$30.454.5★23,037 rev
La Roche Posay Retinol B3 Serum 30ml (For dull skin anti-aging) 30 milliliters 101729
La Roche-Posay$72.054.6★18,372 rev
Newest
by launch date
Nano Singapore Retinol Face Cream for Night Use Firming Skin Renewal & Barrier Support with Peptides and Vitamin B5 (50g)
Nano Singapore$20.561 rev
TOSOWOONG Real Retinol 0.1% Night Cream Anti-Aging Face Moisturizer with Retinol Bakuchiol Firmer Skin Reduce Wrinkles and Pore Minimizer | Korean Skincare for Face & Neck 50ml / 1.69 fl. oz.
TOSOWOONG$29.10256 rev
Neutrogena Visible Repair Retinol Serum 30ml
Neutrogena$30.22284 rev
Olay Regenerist Retinol24 Max Anti Aging Night Moisturiser 50 g Skincare
Olay$31.69941 rev
PILGRIM Korean 0.5% Retinol & 1% Hyaluronic Acid Lift & Firm Anti Aging Serum | Retinol serum for face| Reduce Fine Lines & Wrinkles|For Men & Women |All Skin Types|30ml
Pilgrim$16.003,242 rev
Trending
90-day click momentumNano Singapore Retinol Face Cream for Night Use Firming Skin Renewal & Barrier Support with Peptides and Vitamin B5 (50g)
Nano Singapore$20.565.0★
Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines Wrinkles & Dark Spots 29 ml
Neutrogena$28.874.4★
RoC Retinol Correxion Max Hydration Anti-Aging Daily Face Moisturizer with Hyaluronic Acid Fragrance-Free Oil Free Skin Care Stocking Stuffers for Men & Women 1.7 Ounces (Packaging May Vary)
RoC$31.214.6★
PILGRIM Korean 0.5% Retinol & 1% Hyaluronic Acid Lift & Firm Anti Aging Serum | Retinol serum for face| Reduce Fine Lines & Wrinkles|For Men & Women |All Skin Types|30ml
Pilgrim$16.004.1★
Neutrogena Visible Repair Retinol Serum 30ml
Neutrogena$30.224.2★
What buyers say about retinol
What buyers praise and complain about, mined from review topics.What buyers love
“Quality Maintained”
Top return reasons
Common questions
- Is retinol profitable to sell on Amazon Singapore?
- The niche generates $6K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the retinol niche?
- 11 brands and 29 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- What does it cost to enter the retinol niche?
- Listings span $16.00–$72.05; the average listing price is $28.49 (sweet spot $15–$100). The average incumbent carries 13,185 reviews — the moat a new listing must climb.