Retinol
FailShoppers spend an estimated $6K a year here, so Retinol is a Fail.
- Flapen Score
- 40 / 100Top 26% of 111 Beauty niches · +5 vs the category median of 3540
- Market size
- $6K/yr12K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 29 sellers
Flapen Score
Retinol against its category
The dotted line is the Beauty average. Past it, Retinol is stronger. Inside it, weaker.
Market
The Retinol market on Amazon at a glance
Shoppers on Amazon Singapore searched for Retinol 12K times last year and spent an estimated $6K. The top 5 brands take 83% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $6Ka year
- Top search term
- retinol9K searches a year
02 · Price
A sale here is worth $28.49.
Listings sell for $28.49 on average, from $16.00 to $72.05. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $28.49 that is $0 to $3K a year per listing.
- Average price
- $28.49inside the $15 to $100 sweet spot
- Price range
- $16.00–$72.05
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
22% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #102 within Beauty. It carries 13,185 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 83%
- Out of stock, average day
- 2.2%
- Average rank
- #102in Beauty
- Average rating
- 4.46 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13,185per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Retinol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cerave Cerave Resurfacing Retinol Serum For Post Acne Marks 30ml
- Price
- $27.33
- Rating
- 4.6/5
- Reviews
- 54,818
- Age
- 6y ago

CeraVe Anti Aging Retinol Serum | Cream Serum for Smoothing Fine Lines and Skin Brightening | With Retinol Hyaluronic Acid Niacinamide and Ceramides | 1 Ounce
- Price
- $28.54
- Rating
- 4.6/5
- Reviews
- 27,444
- Age
- 6y ago

Neutrogena Visible Repair Retinol Regenerating Cream 50g
- Price
- $23.82
- Rating
- 4.4/5
- Reviews
- 33,395
- Age
- 10y ago

RoC Retinol Correxion Anti-Aging Wrinkle Night Serum Daily Line Smoothing Skin Care Treatment for Fine Lines Dark Spots Post-Acne Scars 30 Individual Capsules Unscented 0.35 Fl Oz
- Price
- $30.45
- Rating
- 4.5/5
- Reviews
- 23,037
- Age
- 6y ago

La Roche Posay Retinol B3 Serum 30ml (For dull skin anti-aging) 30 milliliters 101729
- Price
- $72.05
- Rating
- 4.6/5
- Reviews
- 18,372
- Age
- 6y ago
Trending
estimated 90-day click momentum
Nano Singapore Retinol Face Cream for Night Use Firming Skin Renewal & Barrier Support with Peptides and Vitamin B5 (50g)
- Price
- $20.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines Wrinkles & Dark Spots 29 ml
- Price
- $28.87
- Rating
- 4.4/5
- Reviews
- 18,985
- Age
- 13y ago

RoC Retinol Correxion Max Hydration Anti-Aging Daily Face Moisturizer with Hyaluronic Acid Fragrance-Free Oil Free Skin Care Stocking Stuffers for Men & Women 1.7 Ounces (Packaging May Vary)
- Price
- $31.21
- Rating
- 4.6/5
- Reviews
- 4,543
- Age
- 7y ago

PILGRIM Korean 0.5% Retinol & 1% Hyaluronic Acid Lift & Firm Anti Aging Serum | Retinol serum for face| Reduce Fine Lines & Wrinkles|For Men & Women |All Skin Types|30ml
- Price
- $16.00
- Rating
- 4.1/5
- Reviews
- 3,242
- Age
- 2y ago

Neutrogena Visible Repair Retinol Serum 30ml
- Price
- $30.22
- Rating
- 4.2/5
- Reviews
- 284
- Age
- 2y ago
Newest
by launch date
Nano Singapore Retinol Face Cream for Night Use Firming Skin Renewal & Barrier Support with Peptides and Vitamin B5 (50g)
- Price
- $20.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

TOSOWOONG Real Retinol 0.1% Night Cream Anti-Aging Face Moisturizer with Retinol Bakuchiol Firmer Skin Reduce Wrinkles and Pore Minimizer | Korean Skincare for Face & Neck 50ml / 1.69 fl. oz.
- Price
- $29.10
- Rating
- 4.6/5
- Reviews
- 256
- Age
- 8mo ago

Neutrogena Visible Repair Retinol Serum 30ml
- Price
- $30.22
- Rating
- 4.2/5
- Reviews
- 284
- Age
- 2y ago

Olay Regenerist Retinol24 Max Anti Aging Night Moisturiser 50 g Skincare
- Price
- $31.69
- Rating
- 4.3/5
- Reviews
- 941
- Age
- 2y ago

PILGRIM Korean 0.5% Retinol & 1% Hyaluronic Acid Lift & Firm Anti Aging Serum | Retinol serum for face| Reduce Fine Lines & Wrinkles|For Men & Women |All Skin Types|30ml
- Price
- $16.00
- Rating
- 4.1/5
- Reviews
- 3,242
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
29
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
13%
- CeraVe41%
- Neutrogena26%
- RoC7%
- La Roche-Posay5%
- TOSOWOONG4%
- Minimalist3%
- Open — no brand owns it (5 brands, 13%)
Demand
Retinol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.3× · 11 of 12 months tracked
Search terms
Top Retinol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- retinol9K/yr
- retinol serum2K/yr
- retinol cream1K/yr
- retinol serum for face540/yr
Reviews and returns
What reviews say buyers love and hate about Retinol
We read the reviews and the return reasons for every product selling here.
“Quality Maintained”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retinol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









