Real Techniques
FailShoppers spend an estimated $0 a year here, so Real Techniques is a Fail.
- Flapen Score
- 28 / 100Ranks 99 of 111 Beauty niches · −7 vs the category median of 3528
- Market size
- $0/yr9K searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 78%top-5 click share · 3 brands · 14 sellers
Flapen Score
Real Techniques against its category
The dotted line is the Beauty average. Past it, Real Techniques is stronger. Inside it, weaker.
Market
The Real Techniques market on Amazon at a glance
Shoppers on Amazon Singapore searched for Real Techniques 9K times last year and spent an estimated $0. All 3 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- makeup brush4K searches a year
02 · Price
A sale here is worth $19.99.
Listings sell for $19.99 on average, from $14.64 to $27.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $19.99 that is $0 to $2K a year per listing.
- Average price
- $19.99inside the $15 to $100 sweet spot
- Price range
- $14.64–$27.02
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #13 within Beauty. It carries 24,797 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 88%
- Out of stock, average day
- 4.7%
- Average rank
- #13in Beauty
- Average rating
- 4.65 starsAmazon Singapore average 4.47 stars
- Average reviews
- 24,797per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Real Techniques products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Real Techniques Makeup Brush Set with Sponge Blender for Eyeshadow Foundation Blush and Concealer Set of 5
- Price
- $18.10
- Rating
- 4.7/5
- Reviews
- 40,249
- Age
- 7y ago

Real Techniques Big Blends Energy Brush + Double Sided Puff 6 Piece Set for Powder Cream & Liquid Products Precision Tools for Contour Blending & Finish Vegan & Cruelty Free
- Price
- $27.02
- Rating
- 4.7/5
- Reviews
- 375
- Age
- 11mo ago

BS-MALL Makeup Brushes Premium Synthetic Foundation Powder Concealers Eye Shadows Makeup 14 Pcs Brush Set Pink Set with Case
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 125,021
- Age
- 4y ago

e.l.f. Professional Set Of 12 Brushes Vegan Makeup Tools For Expert Blending Contouring & Highlighting
- Price
- $15.91
- Rating
- 4.5/5
- Reviews
- 3,195
- Age
- 2y ago

Real Techniques Everyday Essentials + Sponge Kit Makeup Brushes & 2 Makeup Blending Sponge Set For Foundation Blush Bronzer Eyeshadow & Powder Vegan Synthetic Bristles 6 Piece Set
- Price
- $18.94
- Rating
- 4.7/5
- Reviews
- 14,417
- Age
- 6y ago
Trending
estimated 90-day click momentum
BS-MALL Makeup Brushes Premium Synthetic Foundation Powder Concealers Eye Shadows Makeup 14 Pcs Brush Set Pink Set with Case
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 125,021
- Age
- 4y ago

Real Techniques Big Blends Energy Brush + Double Sided Puff 6 Piece Set for Powder Cream & Liquid Products Precision Tools for Contour Blending & Finish Vegan & Cruelty Free
- Price
- $27.02
- Rating
- 4.7/5
- Reviews
- 375
- Age
- 11mo ago

Real Techniques Everyday Eye Essentials Makeup Brush Kit Eye Makeup Brushes for Eye Liner Eyeshadow Brows & Lashes Synthetic Bristles Cruelty-Free & Vegan 8 Piece Set
- Price
- $21.51
- Rating
- 4.7/5
- Reviews
- 7,848
- Age
- 6y ago

E.L.F. Flawless Face Kit 6 Piece Brush Collection
- Price
- $18.31
- Rating
- 4.7/5
- Reviews
- 1,151
- Age
- 6y ago

Real Techniques Everyday Essentials + Sponge Kit Makeup Brushes & 2 Makeup Blending Sponge Set For Foundation Blush Bronzer Eyeshadow & Powder Vegan Synthetic Bristles 6 Piece Set
- Price
- $18.94
- Rating
- 4.7/5
- Reviews
- 14,417
- Age
- 6y ago
Newest
by launch date
Real Techniques Big Blends Energy Brush + Double Sided Puff 6 Piece Set for Powder Cream & Liquid Products Precision Tools for Contour Blending & Finish Vegan & Cruelty Free
- Price
- $27.02
- Rating
- 4.7/5
- Reviews
- 375
- Age
- 11mo ago

e.l.f. Professional Set Of 12 Brushes Vegan Makeup Tools For Expert Blending Contouring & Highlighting
- Price
- $15.91
- Rating
- 4.5/5
- Reviews
- 3,195
- Age
- 2y ago

BS-MALL Makeup Brushes Premium Synthetic Foundation Powder Concealers Eye Shadows Makeup 14 Pcs Brush Set Pink Set with Case
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 125,021
- Age
- 4y ago

Real Technique Travel Fanstasy Mini Brush Kit Makeup Brushes Mini Sized Brushes Perfect For Travel or On The Go 10 Piece Set Purple
- Price
- $25.51
- Rating
- 4.6/5
- Reviews
- 6,122
- Age
- 4y ago

Real Techniques Everyday Eye Essentials Makeup Brush Kit Eye Makeup Brushes for Eye Liner Eyeshadow Brows & Lashes Synthetic Bristles Cruelty-Free & Vegan 8 Piece Set
- Price
- $21.51
- Rating
- 4.7/5
- Reviews
- 7,848
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- REAL TECHNIQUES66%
- e.l.f.17%
- BS-MALL17%
- Open — no brand owns it (0%)
Demand
Real Techniques search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Real Techniques search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- makeup brush4K/yr
- real techniques4K/yr
- real techniques brush865/yr
Reviews and returns
What reviews say buyers love and hate about Real Techniques
We read the reviews and the return reasons for every product selling here.
“The brushes are soft and lovely”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Real Techniques questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









