Razor Blade
FailShoppers spend an estimated $1K a year here, so Razor Blade is a Fail.
- Flapen Score
- 29 / 100Ranks 93 of 111 Beauty niches · −6 vs the category median of 3529
- Market size
- $1K/yr4K searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 13 sellers
Flapen Score
Razor Blade against its category
The dotted line is the Beauty average. Past it, Razor Blade is stronger. Inside it, weaker.
Market
The Razor Blade market on Amazon at a glance
Shoppers on Amazon Singapore searched for Razor Blade 4K times last year and spent an estimated $1K. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $1Ka year
- Top search term
- razor blade2K searches a year
02 · Price
A sale here is worth $19.95.
Listings sell for $19.95 on average, from $7.53 to $31.70. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $19.95 that is $0 to $2K a year per listing.
- Average price
- $19.95inside the $15 to $100 sweet spot
- Price range
- $7.53–$31.70
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Beauty. It carries 11,449 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Beauty
- Average rating
- 4.62 starsAmazon Singapore average 4.47 stars
- Average reviews
- 11,449per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 103 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 103 months
Products
Top Razor Blade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 142%
- Brand 230%
- Brand 316%
- Brand 413%
- Open — no brand owns it (0%)
Demand
Razor Blade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8× · 10 of 12 months tracked
Search terms
Top Razor Blade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- razor blade2K/yr
- razor blades675/yr
- shaving blade604/yr
- blade576/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Razor Blade questions
Answered from the same tracked data.









