Is razor blade profitable to sell on Amazon Singapore?

The niche generates $1K/yr across 5 tracked products. 90-day search growth is +12.7%. Flapen's verdict: Skip it (29/100).

How competitive is the razor blade niche?

4 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the razor blade niche?

Listings span $7.53–$31.70; the average listing price is $19.95 (sweet spot $15–$100). The average incumbent carries 11,449 reviews — the moat a new listing must climb.

razor blade

Skip it

A small market ($1K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$19.95

avg listing price — sweet spot $15–$100

Price range

Good$7.53–$31.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,449

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$1K

$1K/yr · 4K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, razor blade is a $1K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

razor blade market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 1.4%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 103 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

King C. Gillette42%
Gillette30%
ASTRA16%
Razor Blades Club13%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 42 weeks — +12.7% search growth over the last 90 days.

Open Trend

Top razor blade search terms

razor blade2K/yr +0.4%1.8% conv.
razor blades675/yr +48.4%1.6% conv.
shaving blade604/yr +63.1%0.7% conv.
blade576/yr -10.3%0.8% conv.

All search terms

Top razor blade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gillette Fusion Manual Razor Blades 8 Count

Gillette$31.704.8★359 rev

King C. Gillette Safety Double Edge Razor Blades Stainless Steel with Anti-Friction Coating for More Comfort Safety Razor Blades for Men Pack of 10

King C. Gillette$12.614.6★1,370 rev

King C. Gillette Double-Edge Safety Razor blades for better control 100 count with anti-friction coating

King C. Gillette$25.374.6★739 rev

Astra Platinum Double Edge Safety Razor Blades 100 Blades (20 x 5)

ASTRA$22.564.6★53,152 rev

Razor Blades Club Astra Platinum 25 Razor Blades

Razor Blades Club$7.534.5★1,625 rev

Newest

by launch date

King C. Gillette Safety Double Edge Razor Blades Stainless Steel with Anti-Friction Coating for More Comfort Safety Razor Blades for Men Pack of 10

King C. Gillette$12.611,370 rev

1y ago

King C. Gillette Double-Edge Safety Razor blades for better control 100 count with anti-friction coating

King C. Gillette$25.37739 rev

2y ago

Razor Blades Club Astra Platinum 25 Razor Blades

Razor Blades Club$7.531,625 rev

2y ago

Gillette Fusion Manual Razor Blades 8 Count

Gillette$31.70359 rev

4y ago

Astra Platinum Double Edge Safety Razor Blades 100 Blades (20 x 5)

ASTRA$22.5653,152 rev

13y ago

Common questions

Is razor blade profitable to sell on Amazon Singapore?: The niche generates $1K/yr across 5 tracked products. 90-day search growth is +12.7%. Flapen's verdict: Skip it (29/100).
How competitive is the razor blade niche?: 4 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the razor blade niche?: Listings span $7.53–$31.70; the average listing price is $19.95 (sweet spot $15–$100). The average incumbent carries 11,449 reviews — the moat a new listing must climb.