Primer
FailShoppers spend an estimated $2K a year here, so Primer is a Fail.
- Flapen Score
- 30 / 100Ranks 85 of 111 Beauty niches · −5 vs the category median of 3530
- Market size
- $2K/yr4K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 96%top-5 click share · 1 brands · 8 sellers
Flapen Score
Primer against its category
The dotted line is the Beauty average. Past it, Primer is stronger. Inside it, weaker.
Market
The Primer market on Amazon at a glance
Shoppers on Amazon Singapore searched for Primer 4K times last year and spent an estimated $2K. One brand takes every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $2Ka year
- Top search term
- primer2K searches a year
02 · Price
A sale here is worth $13.70.
Listings sell for $13.70 on average, from $5.92 to $27.03. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $13.70 that is $0 to $1K a year per listing.
- Average price
- $13.70under the $15 to $100 sweet spot
- Price range
- $5.92–$27.03
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Beauty. It carries 25,475 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Beauty
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 25,475per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Primer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 4y ago

e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 3y ago

e.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz
- Price
- $27.03
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago

e.l.f. cosmetics Power Grip Primer 15ml / 24ml 24ml
- Price
- $5.92
- Rating
- 4.5/5
- Reviews
- 1,384
- Age
- 2y ago

e.l.f. Mineral Infused Face Primer Primer For A Smooth Foundation Base Fills In Fine Lines & Refines Complexion Vegan & Cruelty-free Large
- Price
- $15.27
- Rating
- 4.7/5
- Reviews
- 2,326
- Age
- 8y ago
Trending
estimated 90-day click momentum
e.l.f. Mineral Infused Face Primer Primer For A Smooth Foundation Base Fills In Fine Lines & Refines Complexion Vegan & Cruelty-free Large
- Price
- $15.27
- Rating
- 4.7/5
- Reviews
- 2,326
- Age
- 8y ago

e.l.f Poreless Face Primer - Large Silky Skin-Perfecting Lightweight Long Lasting Absorbs Quickly Smooths Preps Creates Flawless Base Infused with Tea Tree and Vitamins A & E 1.01 Fl Oz
- Price
- $15.09
- Rating
- 4.4/5
- Reviews
- 21,818
- Age
- 8y ago

e.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz
- Price
- $27.03
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago

e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 4y ago

e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 3y ago
Newest
by launch date
e.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz
- Price
- $27.03
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago

e.l.f. cosmetics Power Grip Primer 15ml / 24ml 24ml
- Price
- $5.92
- Rating
- 4.5/5
- Reviews
- 1,384
- Age
- 2y ago

e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 3y ago

e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 4y ago

e.l.f. Poreless Putty Primer Silky Skin-Perfecting Lightweight Long Lasting Smooths Hydrates Minimizes Pores Flawless Base All-Day Wear Flawless Finish Ideal for All Skin Types 0.74 Fl Oz
- Price
- $10.89
- Rating
- 4.3/5
- Reviews
- 45,472
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- e.l.f.100%
- Open — no brand owns it (0%)
Demand
Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.7× · 9 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Primer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









