Primer
a small market ($2K/yr) — Primer doesn't clear our bar today.
Flapen Score
Ranks 85 of 111 Beauty niches · −5 vs the category median of 35
Is Primer profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Primer is a $2K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Primer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +11.4% over the last 90 days and 3.0% of searches end in a purchase.
$2K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 7 products
Top Primer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 4y ago
e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 3y ago
e.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz
- Price
- $27.03
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago
e.l.f. cosmetics Power Grip Primer 15ml / 24ml 24ml
- Price
- $5.92
- Rating
- 4.5/5
- Reviews
- 1,384
- Age
- 2y ago
e.l.f. Mineral Infused Face Primer Primer For A Smooth Foundation Base Fills In Fine Lines & Refines Complexion Vegan & Cruelty-free Large
- Price
- $15.27
- Rating
- 4.7/5
- Reviews
- 2,326
- Age
- 8y ago
Trending
90-day click momentume.l.f. Mineral Infused Face Primer Primer For A Smooth Foundation Base Fills In Fine Lines & Refines Complexion Vegan & Cruelty-free Large
- Price
- $15.27
- Rating
- 4.7/5
- Reviews
- 2,326
- Age
- 8y ago
e.l.f Poreless Face Primer - Large Silky Skin-Perfecting Lightweight Long Lasting Absorbs Quickly Smooths Preps Creates Flawless Base Infused with Tea Tree and Vitamins A & E 1.01 Fl Oz
- Price
- $15.09
- Rating
- 4.4/5
- Reviews
- 21,818
- Age
- 8y ago
e.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz
- Price
- $27.03
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 4y ago
e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 3y ago
Newest
by launch datee.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz
- Price
- $27.03
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago
e.l.f. cosmetics Power Grip Primer 15ml / 24ml 24ml
- Price
- $5.92
- Rating
- 4.5/5
- Reviews
- 1,384
- Age
- 2y ago
e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 3y ago
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 4y ago
e.l.f. Poreless Putty Primer Silky Skin-Perfecting Lightweight Long Lasting Smooths Hydrates Minimizes Pores Flawless Base All-Day Wear Flawless Finish Ideal for All Skin Types 0.74 Fl Oz
- Price
- $10.89
- Rating
- 4.3/5
- Reviews
- 45,472
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- e.l.f.100%
- Open — no brand owns it (0%)
Primer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Common Primer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
