Skip to content

Primer

Fail

Shoppers spend an estimated $2K a year here, so Primer is a Fail.

Flapen Score
30
30 / 100
Ranks 85 of 111 Beauty niches · −5 vs the category median of 35
Market size
$2K/yr4K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
96%top-5 click share · 1 brands · 8 sellers

Flapen Score

Primer against its category

The dotted line is the Beauty average. Past it, Primer is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Primer market on Amazon at a glance

Shoppers on Amazon Singapore searched for Primer 4K times last year and spent an estimated $2K. One brand takes every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
3.0%
Market size, estimated
$2Ka year
Top search term
primer2K searches a year

02 · Price

A sale here is worth $13.70.

Listings sell for $13.70 on average, from $5.92 to $27.03. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $13.70 that is $0 to $1K a year per listing.

Average price
$13.70under the $15 to $100 sweet spot
Price range
$5.92–$27.03
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Beauty. It carries 25,475 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Beauty
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
25,475per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Primer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

$0$249$499$748$9981001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • e.l.f.100%
  • Open — no brand owns it (0%)

Demand

Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.7× · 9 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Primer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data