Primer
FailShoppers spend an estimated $2K a year here, so Primer is a Fail.
- Flapen Score
- 30 / 100Ranks 85 of 111 Beauty niches · −5 vs the category median of 3530
- Market size
- $2K/yr4K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 96%top-5 click share · 1 brands · 8 sellers
Flapen Score
Primer against its category
The dotted line is the Beauty average. Past it, Primer is stronger. Inside it, weaker.
Market
The Primer market on Amazon at a glance
Shoppers on Amazon Singapore searched for Primer 4K times last year and spent an estimated $2K. One brand takes every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $2Ka year
- Top search term
- primer2K searches a year
02 · Price
A sale here is worth $13.70.
Listings sell for $13.70 on average, from $5.92 to $27.03. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $13.70 that is $0 to $1K a year per listing.
- Average price
- $13.70under the $15 to $100 sweet spot
- Price range
- $5.92–$27.03
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Beauty. It carries 25,475 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Beauty
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 25,475per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Primer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.7× · 9 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Primer questions
Answered from the same tracked data.









