Is primer profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 7 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (30/100).

How competitive is the primer niche?

1 brands and 8 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the primer niche?

Listings span $5.92–$27.03; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 25,475 reviews — the moat a new listing must climb.

primer

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good$13.70

avg listing price — sweet spot $15–$100

Price range

Good$5.92–$27.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad25,474.57

avg incumbent reviews — the moat a new listing must climb

Competition

Bad96%

top-5 click share — a locked-up shelf

Market size

Bad$2K

$2K/yr · 4K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, primer is a $2K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

primer market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $1K–$3K; units × avg price
Conversion rate: 3.0%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 94 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

e.l.f.100%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 39 weeks — +11.4% search growth over the last 90 days.

Open Trend

Top primer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)

e.l.f.$11.784.6★53,470 rev

e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz

e.l.f.$9.934.6★53,470 rev

e.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz

e.l.f.$27.034.7★382 rev

e.l.f. cosmetics Power Grip Primer 15ml / 24ml 24ml

e.l.f.$5.924.5★1,384 rev

e.l.f. Mineral Infused Face Primer Primer For A Smooth Foundation Base Fills In Fine Lines & Refines Complexion Vegan & Cruelty-free Large

e.l.f.$15.274.7★2,326 rev

Newest

by launch date

e.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz

e.l.f.$27.03382 rev

1y ago

e.l.f. cosmetics Power Grip Primer 15ml / 24ml 24ml

e.l.f.$5.921,384 rev

2y ago

e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz

e.l.f.$9.9353,470 rev

3y ago

e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)

e.l.f.$11.7853,470 rev

4y ago

e.l.f. Poreless Putty Primer Silky Skin-Perfecting Lightweight Long Lasting Smooths Hydrates Minimizes Pores Flawless Base All-Day Wear Flawless Finish Ideal for All Skin Types 0.74 Fl Oz

e.l.f.$10.8945,472 rev

7y ago

Common questions

Is primer profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 7 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (30/100).
How competitive is the primer niche?: 1 brands and 8 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the primer niche?: Listings span $5.92–$27.03; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 25,475 reviews — the moat a new listing must climb.