Is nyx profitable to sell on Amazon Singapore?

The niche generates $497/yr across 11 tracked products. 90-day search growth is +23.4%. Flapen's verdict: Skip it (34/100).

How competitive is the nyx niche?

1 brands and 9 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the nyx niche?

Listings span $7.33–$20.14; the average listing price is $13.49 (sweet spot $15–$100). The average incumbent carries 35,990 reviews — the moat a new listing must climb.

nyx

Skip it

A small market ($497/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good$13.49

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+23.4%

90-day search growth — must beat 0% to launch

Price range

Okay$7.33–$20.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad35,990.36

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$497

$497/yr · 8K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, nyx is a $497/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

nyx market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $1K–$3K; units × avg price
Conversion rate: 0.5%
Avg BSR: #30
Page quality: 0%
Prime: 91%
Sponsored: 0%
Out of stock: 1.0%
Avg brand age: 74 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

NYX PROFESSIONAL MAKEUP100%

Demand

Weekly Amazon search volume, last 47 weeks — +23.4% search growth over the last 90 days.

Open Trend

Top nyx products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Praline (Deep Nude)

NYX PROFESSIONAL MAKEUP$10.014.5★112,775 rev

NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil Eyeshadow & Eyeliner Pencil - Milk (Packaging May Vary)

NYX PROFESSIONAL MAKEUP$7.334.4★76,623 rev

NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Espresso

NYX PROFESSIONAL MAKEUP$20.144.5★42,007 rev

EPIC INK LINER eyeliner waterproof #black 1 ml

NYX PROFESSIONAL MAKEUP$14.604.5★88,761 rev

NYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum Vanilla 0.32 Ounce K3391500

NYX PROFESSIONAL MAKEUP$11.574.5★21,643 rev

Newest

by launch date

FAT OIL lip drip #06-follow back 4 8 ml

NYX PROFESSIONAL MAKEUP$16.453,452 rev

2y ago

NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown

NYX PROFESSIONAL MAKEUP$15.3610,192 rev

3y ago

NYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum Vanilla 0.32 Ounce K3391500

NYX PROFESSIONAL MAKEUP$11.5721,643 rev

4y ago

BARE WITH ME concealer serum #02-light 9 6 ml

NYX PROFESSIONAL MAKEUP$17.9621,643 rev

4y ago

LINGERIE XXL #warm up 32 50 gr

NYX PROFESSIONAL MAKEUP$13.879,973 rev

5y ago

Common questions

Is nyx profitable to sell on Amazon Singapore?: The niche generates $497/yr across 11 tracked products. 90-day search growth is +23.4%. Flapen's verdict: Skip it (34/100).
How competitive is the nyx niche?: 1 brands and 9 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the nyx niche?: Listings span $7.33–$20.14; the average listing price is $13.49 (sweet spot $15–$100). The average incumbent carries 35,990 reviews — the moat a new listing must climb.

nyx