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Niacinamide

Fail

Shoppers spend an estimated $1K a year here, so Niacinamide is a Fail.

Flapen Score
36
36 / 100
Top 43% of 111 Beauty niches · +1 vs the category median of 35
Market size
$1K/yr5K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
79%top-5 click share · 7 brands · 26 sellers

Flapen Score

Niacinamide against its category

The dotted line is the Beauty average. Past it, Niacinamide is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Niacinamide market on Amazon at a glance

Shoppers on Amazon Singapore searched for Niacinamide 5K times last year and spent an estimated $1K. The top 5 brands take 87% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
1.4%
Market size, estimated
$1Ka year
Top search term
niacinamide2K searches a year

02 · Price

A sale here is worth $19.08.

Listings sell for $19.08 on average, from $11.97 to $29.99. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $19.08 that is $0 to $2K a year per listing.

Average price
$19.08inside the $15 to $100 sweet spot
Price range
$11.97–$29.99
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #159 within Beauty. It carries 14,915 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
50%
Out of stock, average day
0.6%
Average rank
#159in Beauty
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
14,915per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Niacinamide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

26

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Brand 122%
  • Brand 221%
  • Brand 318%
  • Brand 414%
  • Brand 511%
  • Brand 67%
  • Open — no brand owns it (1 brand, 6%)

Demand

Niacinamide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Niacinamide

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Allergies”
0.1%of orders come back
“Helps to control my acne breakout”
A buyer, on “Allergies”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Niacinamide questions

Answered from the same tracked data.