Is niacinamide profitable to sell on Amazon Singapore?

The niche generates $1K/yr across 8 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (36/100).

How competitive is the niacinamide niche?

7 brands and 26 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.

What does it cost to enter the niacinamide niche?

Listings span $11.97–$29.99; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 14,915 reviews — the moat a new listing must climb.

niacinamide

Skip it

A small market ($1K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$19.08

avg listing price — sweet spot $15–$100

Price range

Great$11.97–$29.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Review moat

Bad14,914.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$1K

$1K/yr · 5K searches

According to Flapen's Amazon Singapore niche tracking, niacinamide is a $1K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

niacinamide market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 1.4%
Avg BSR: #159
Page quality: 0%
Prime: 50%
Sponsored: 25%
Out of stock: 0.6%
Avg brand age: 61 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

The Ordinary22%
Minimalist21%
COSRX18%
Beauty of Joseon14%
Naturium11%
Now Foods7%
Open — no brand owns it (1 brand, 6%)

Demand

Weekly Amazon search volume, last 46 weeks — -6.3% search growth over the last 90 days.

Open Trend

Top niacinamide products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Ordinary Niacinamide 10% + Zinc 1% 30ml packaging may vary

The Ordinary$15.784.6★57,334 rev

Cosrx Oil Control + Minimize Pores & Sebum Niacinamide 15 Serum 20ml

COSRX$21.894.4★7,782 rev

Glow Serum : Propolis + Niacinamide

Beauty of Joseon$16.684.4★4,056 rev

Minimalist 10% Niacinamide Serum for Acne Control & Oil Balancing with Zinc | Pore Minimizer for Face | Clears Acne Marks & Blemishes for Even Skin Tone | For Women & Men | 1 Fl Oz / 30 ml

Minimalist$21.834.2★22,227 rev

Naturium Niacinamide Face Serum 12% Plus Zinc 2% Anti-Aging Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 1 oz

Naturium$29.994.5★14,919 rev

Newest

by launch date

The Derma Co 5% Niacinamide Daily Face Serum with Alpha Arbutin & Multivitamin for Clear & Spotless Skin - 30ml

The Derma Co$11.971,796 rev

1y ago

Cosrx Oil Control + Minimize Pores & Sebum Niacinamide 15 Serum 20ml

COSRX$21.897,782 rev

3y ago

Minimalist 10% Niacinamide Serum for Acne Control & Oil Balancing with Zinc | Pore Minimizer for Face | Clears Acne Marks & Blemishes for Even Skin Tone | For Women & Men | 1 Fl Oz / 30 ml

Minimalist$21.8322,227 rev

4y ago

Minimalist$21.139,523 rev

4y ago

Glow Serum : Propolis + Niacinamide

Beauty of Joseon$16.684,056 rev

6y ago

What buyers say about niacinamide

What buyers praise and complain about, mined from review topics.

What buyers love

Allergies100%

“Helps to control my acne breakout”

Common questions

Is niacinamide profitable to sell on Amazon Singapore?: The niche generates $1K/yr across 8 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (36/100).
How competitive is the niacinamide niche?: 7 brands and 26 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.
What does it cost to enter the niacinamide niche?: Listings span $11.97–$29.99; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 14,915 reviews — the moat a new listing must climb.