Niacinamide
FailShoppers spend an estimated $1K a year here, so Niacinamide is a Fail.
- Flapen Score
- 36 / 100Top 43% of 111 Beauty niches · +1 vs the category median of 3536
- Market size
- $1K/yr5K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 26 sellers
Flapen Score
Niacinamide against its category
The dotted line is the Beauty average. Past it, Niacinamide is stronger. Inside it, weaker.
Market
The Niacinamide market on Amazon at a glance
Shoppers on Amazon Singapore searched for Niacinamide 5K times last year and spent an estimated $1K. The top 5 brands take 87% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $1Ka year
- Top search term
- niacinamide2K searches a year
02 · Price
A sale here is worth $19.08.
Listings sell for $19.08 on average, from $11.97 to $29.99. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $19.08 that is $0 to $2K a year per listing.
- Average price
- $19.08inside the $15 to $100 sweet spot
- Price range
- $11.97–$29.99
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #159 within Beauty. It carries 14,915 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 50%
- Out of stock, average day
- 0.6%
- Average rank
- #159in Beauty
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 14,915per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Niacinamide products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Niacinamide 10% + Zinc 1% 30ml packaging may vary
- Price
- $15.78
- Rating
- 4.6/5
- Reviews
- 57,334
- Age
- 9y ago

Cosrx Oil Control + Minimize Pores & Sebum Niacinamide 15 Serum 20ml
- Price
- $21.89
- Rating
- 4.4/5
- Reviews
- 7,782
- Age
- 3y ago

Glow Serum : Propolis + Niacinamide
- Price
- $16.68
- Rating
- 4.4/5
- Reviews
- 4,056
- Age
- 6y ago

Minimalist 10% Niacinamide Serum for Acne Control & Oil Balancing with Zinc | Pore Minimizer for Face | Clears Acne Marks & Blemishes for Even Skin Tone | For Women & Men | 1 Fl Oz / 30 ml
- Price
- $21.83
- Rating
- 4.2/5
- Reviews
- 22,227
- Age
- 4y ago

Naturium Niacinamide Face Serum 12% Plus Zinc 2% Anti-Aging Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 1 oz
- Price
- $29.99
- Rating
- 4.5/5
- Reviews
- 14,919
- Age
- 6y ago
Trending
estimated 90-day click momentum
Minimalist 10% Niacinamide Serum for Acne Control & Oil Balancing with Zinc | Pore Minimizer for Face | Clears Acne Marks & Blemishes for Even Skin Tone | For Women & Men | 1 Fl Oz / 30 ml
- Price
- $21.83
- Rating
- 4.2/5
- Reviews
- 22,227
- Age
- 4y ago

Cosrx Oil Control + Minimize Pores & Sebum Niacinamide 15 Serum 20ml
- Price
- $21.89
- Rating
- 4.4/5
- Reviews
- 7,782
- Age
- 3y ago

The Derma Co 5% Niacinamide Daily Face Serum with Alpha Arbutin & Multivitamin for Clear & Spotless Skin - 30ml
- Price
- $11.97
- Rating
- 4.2/5
- Reviews
- 1,796
- Age
- 1y ago

Naturium Niacinamide Face Serum 12% Plus Zinc 2% Anti-Aging Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 1 oz
- Price
- $29.99
- Rating
- 4.5/5
- Reviews
- 14,919
- Age
- 6y ago

Glow Serum : Propolis + Niacinamide
- Price
- $16.68
- Rating
- 4.4/5
- Reviews
- 4,056
- Age
- 6y ago
Newest
by launch date
The Derma Co 5% Niacinamide Daily Face Serum with Alpha Arbutin & Multivitamin for Clear & Spotless Skin - 30ml
- Price
- $11.97
- Rating
- 4.2/5
- Reviews
- 1,796
- Age
- 1y ago

Cosrx Oil Control + Minimize Pores & Sebum Niacinamide 15 Serum 20ml
- Price
- $21.89
- Rating
- 4.4/5
- Reviews
- 7,782
- Age
- 3y ago

Minimalist 10% Niacinamide Serum for Acne Control & Oil Balancing with Zinc | Pore Minimizer for Face | Clears Acne Marks & Blemishes for Even Skin Tone | For Women & Men | 1 Fl Oz / 30 ml
- Price
- $21.83
- Rating
- 4.2/5
- Reviews
- 22,227
- Age
- 4y ago

Minimalist 5% Niacinamide Serum for Clear Glowing Skin | With 1% Hyaluronic Acid for Hydration | Pore Minimizer for Face | Clears Acne Marks & Blemishes | For Women & Men | 1 Fl Oz / 30 ml
- Price
- $21.13
- Rating
- 4.3/5
- Reviews
- 9,523
- Age
- 4y ago

Glow Serum : Propolis + Niacinamide
- Price
- $16.68
- Rating
- 4.4/5
- Reviews
- 4,056
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
26
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
6%
- The Ordinary22%
- Minimalist21%
- COSRX18%
- Beauty of Joseon14%
- Naturium11%
- Now Foods7%
- Open — no brand owns it (1 brand, 6%)
Demand
Niacinamide search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Niacinamide
We read the reviews and the return reasons for every product selling here.
“Helps to control my acne breakout”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Niacinamide questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









