Nail Polish
FailShoppers spend an estimated $0 a year here, so Nail Polish is a Fail.
- Flapen Score
- 34 / 100Ranks 59 of 111 Beauty niches · −1 vs the category median of 3534
- Market size
- $0/yr12K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 9 sellers
Flapen Score
Nail Polish against its category
The dotted line is the Beauty average. Past it, Nail Polish is stronger. Inside it, weaker.
Market
The Nail Polish market on Amazon at a glance
Shoppers on Amazon Singapore searched for Nail Polish 12K times last year and spent an estimated $0. The top 5 brands take 92% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- nail polish7K searches a year
02 · Price
A sale here is worth $24.10.
Listings sell for $24.10 on average, from $10.00 to $53.82. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $24.10 that is $0 to $2K a year per listing.
- Average price
- $24.10inside the $15 to $100 sweet spot
- Price range
- $10.00–$53.82
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #149 within Beauty. It carries 13,138 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 89%
- Out of stock, average day
- 25.2%
- Average rank
- #149in Beauty
- Average rating
- 4.44 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13,138per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Nail Polish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GAOY Jelly Nude Gel Nail Polish Set 6 Transparent Colors Sheer Red Pink Brown Soak Off UV Light Cure Gel Polish Kit for Salon and Nail Art DIY at Home
- Price
- $21.86
- Rating
- 4.4/5
- Reviews
- 38,220
- Age
- 4y ago

JEWHITENY 45 Pcs Gel Nail Polish Kit Soak off Nail Lamp Gel Polish Starter Kit with 2pcs Glossy & Matte Top Coat and 2pcs Base Coat Gifts for Women
- Price
- $34.96
- Rating
- 4.4/5
- Reviews
- 12,004
- Age
- 4y ago

Sally Hansen Good Kind Pure Vegan Nail Polish Blue-Moonstone 10ml
- Price
- $10.22
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
- Price
- $16.85
- Rating
- 4.4/5
- Reviews
- 6,757
- Age
- 4y ago

JODSONE 36 PCS Gel Nail Polish Set-32 Colors Gel Polish Kit Base Coat Glossy Matte and Glitter Top Coat Nail Polish Set Green Blue Red Pink Collection Gifts for Women
- Price
- $53.82
- Rating
- 4.3/5
- Reviews
- 11,115
- Age
- 4y ago
Trending
estimated 90-day click momentum
UNA GELLA Almond Gel Nail Tips 504PCS Pre Etched Clear Fake Nails Tips Medium Almond Shape - 12 Sizes Full Cover Soft Acrylic Press On Nail Extensions No C Curve Gift for Diy at Home
- Price
- $27.64
- Rating
- 4.6/5
- Reviews
- 11,552
- Age
- 5y ago

SALLY HANSEN Repair + Rescue - Oil Bi-Phase Revitalizing Serum 13.3ml
- Price
- $14.39
- Rating
- 4.2/5
- Reviews
- 144
- Age
- 3y ago

OPI NATURAL NAIL BASE COAT
- Price
- $10.00
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 4y ago

JEWHITENY 45 Pcs Gel Nail Polish Kit Soak off Nail Lamp Gel Polish Starter Kit with 2pcs Glossy & Matte Top Coat and 2pcs Base Coat Gifts for Women
- Price
- $34.96
- Rating
- 4.4/5
- Reviews
- 12,004
- Age
- 4y ago

GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
- Price
- $16.85
- Rating
- 4.4/5
- Reviews
- 6,757
- Age
- 4y ago
Newest
by launch date
SALLY HANSEN Repair + Rescue - Oil Bi-Phase Revitalizing Serum 13.3ml
- Price
- $14.39
- Rating
- 4.2/5
- Reviews
- 144
- Age
- 3y ago

Sally Hansen Good Kind Pure Vegan Nail Polish Blue-Moonstone 10ml
- Price
- $10.22
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

JEWHITENY 45 Pcs Gel Nail Polish Kit Soak off Nail Lamp Gel Polish Starter Kit with 2pcs Glossy & Matte Top Coat and 2pcs Base Coat Gifts for Women
- Price
- $34.96
- Rating
- 4.4/5
- Reviews
- 12,004
- Age
- 4y ago

OPI NATURAL NAIL BASE COAT
- Price
- $10.00
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 4y ago

GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
- Price
- $16.85
- Rating
- 4.4/5
- Reviews
- 6,757
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
9
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- GAOY36%
- Sally Hansen22%
- JEWHITENY15%
- JODSONE11%
- OPI8%
- UNA GELLA8%
Demand
Nail Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6× · 11 of 12 months tracked
Search terms
Top Nail Polish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nail polish7K/yr
- nail3K/yr
- sally hansen2K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nail Polish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









