nail polish
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.10avg listing price — sweet spot $15–$100
Price range
Great$10.00–$53.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Review moat
Bad13,138.22avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 12K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, nail polish is a $0/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nail polish market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$6K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 0%
- Out of stock
- 25.2%
- Avg brand age
- 77 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
9
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- GAOY36%
- Sally Hansen22%
- JEWHITENY15%
- JODSONE11%
- OPI8%
- UNA GELLA8%
Demand
Weekly Amazon search volume, last 47 weeks — -5.2% search growth over the last 90 days.Top nail polish search terms
- nail polish7K/yr
- nail3K/yr
- sally hansen2K/yr
Top nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY Jelly Nude Gel Nail Polish Set 6 Transparent Colors Sheer Red Pink Brown Soak Off UV Light Cure Gel Polish Kit for Salon and Nail Art DIY at Home
GAOY$21.864.4★38,220 rev
JEWHITENY 45 Pcs Gel Nail Polish Kit Soak off Nail Lamp Gel Polish Starter Kit with 2pcs Glossy & Matte Top Coat and 2pcs Base Coat Gifts for Women
JEWHITENY$34.964.4★12,004 rev
Sally Hansen Good Kind Pure Vegan Nail Polish Blue-Moonstone 10ml
Sally Hansen$10.224.6★98 rev
GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
GAOY$16.854.4★6,757 rev
JODSONE 36 PCS Gel Nail Polish Set-32 Colors Gel Polish Kit Base Coat Glossy Matte and Glitter Top Coat Nail Polish Set Green Blue Red Pink Collection Gifts for Women
JODSONE$53.824.3★11,115 rev
Newest
by launch date
SALLY HANSEN Repair + Rescue - Oil Bi-Phase Revitalizing Serum 13.3ml
Sally Hansen$14.39144 rev
Sally Hansen Good Kind Pure Vegan Nail Polish Blue-Moonstone 10ml
Sally Hansen$10.2298 rev
JEWHITENY 45 Pcs Gel Nail Polish Kit Soak off Nail Lamp Gel Polish Starter Kit with 2pcs Glossy & Matte Top Coat and 2pcs Base Coat Gifts for Women
JEWHITENY$34.9612,004 rev
OPI NATURAL NAIL BASE COAT
OPI$10.00134 rev
GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
GAOY$16.856,757 rev
Trending
90-day click momentum
UNA GELLA Almond Gel Nail Tips 504PCS Pre Etched Clear Fake Nails Tips Medium Almond Shape - 12 Sizes Full Cover Soft Acrylic Press On Nail Extensions No C Curve Gift for Diy at Home
UNA GELLA$27.644.6★
SALLY HANSEN Repair + Rescue - Oil Bi-Phase Revitalizing Serum 13.3ml
Sally Hansen$14.394.2★
OPI NATURAL NAIL BASE COAT
OPI$10.004.7★
JEWHITENY 45 Pcs Gel Nail Polish Kit Soak off Nail Lamp Gel Polish Starter Kit with 2pcs Glossy & Matte Top Coat and 2pcs Base Coat Gifts for Women
JEWHITENY$34.964.4★
GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
GAOY$16.854.4★
Common questions
- Is nail polish profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 9 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the nail polish niche?
- 6 brands and 9 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- What does it cost to enter the nail polish niche?
- Listings span $10.00–$53.82; the average listing price is $24.10 (sweet spot $15–$100). The average incumbent carries 13,138 reviews — the moat a new listing must climb.