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Nail Polish

Fail

Shoppers spend an estimated $0 a year here, so Nail Polish is a Fail.

Flapen Score
34
34 / 100
Ranks 59 of 111 Beauty niches · −1 vs the category median of 35
Market size
$0/yr12K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
70%top-5 click share · 6 brands · 9 sellers

Flapen Score

Nail Polish against its category

The dotted line is the Beauty average. Past it, Nail Polish is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Polish market on Amazon at a glance

Shoppers on Amazon Singapore searched for Nail Polish 12K times last year and spent an estimated $0. The top 5 brands take 92% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
nail polish7K searches a year

02 · Price

A sale here is worth $24.10.

Listings sell for $24.10 on average, from $10.00 to $53.82. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $24.10 that is $0 to $2K a year per listing.

Average price
$24.10inside the $15 to $100 sweet spot
Price range
$10.00–$53.82
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #149 within Beauty. It carries 13,138 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
89%
Out of stock, average day
25.2%
Average rank
#149in Beauty
Average rating
4.44 starsAmazon Singapore average 4.47 stars
Average reviews
13,138per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 222%
  • Brand 315%
  • Brand 411%
  • Brand 58%
  • Brand 68%

Demand

Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail polish7K/yr
  • nail3K/yr
  • sally hansen2K/yr

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Nail Polish questions

Answered from the same tracked data.