Mascara
FailShoppers spend an estimated $2K a year here, so Mascara is a Fail.
- Flapen Score
- 34 / 100Ranks 59 of 111 Beauty niches · −1 vs the category median of 3534
- Market size
- $2K/yr6K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 13 sellers
Flapen Score
Mascara against its category
The dotted line is the Beauty average. Past it, Mascara is stronger. Inside it, weaker.
Market
The Mascara market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mascara 6K times last year and spent an estimated $2K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $2Ka year
- Top search term
- mascara5K searches a year
02 · Price
A sale here is worth $17.87.
Listings sell for $17.87 on average, from $8.43 to $30.00. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $17.87 that is $0 to $2K a year per listing.
- Average price
- $17.87inside the $15 to $100 sweet spot
- Price range
- $8.43–$30.00
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #34 within Beauty. It carries 65,356 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #34in Beauty
- Average rating
- 4.43 starsAmazon Singapore average 4.47 stars
- Average reviews
- 65,356per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 117 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 117 months
Products
Top Mascara products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Brand 143%
- Brand 241%
- Brand 38%
- Brand 48%
Demand
Mascara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Mascara search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mascara5K/yr
- mascara waterproof514/yr
- maybelline mascara879/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mascara questions
Answered from the same tracked data.









