Mascara
FailShoppers spend an estimated $2K a year here, so Mascara is a Fail.
- Flapen Score
- 34 / 100Ranks 59 of 111 Beauty niches · −1 vs the category median of 3534
- Market size
- $2K/yr6K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 13 sellers
Flapen Score
Mascara against its category
The dotted line is the Beauty average. Past it, Mascara is stronger. Inside it, weaker.
Market
The Mascara market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mascara 6K times last year and spent an estimated $2K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $2Ka year
- Top search term
- mascara5K searches a year
02 · Price
A sale here is worth $17.87.
Listings sell for $17.87 on average, from $8.43 to $30.00. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $17.87 that is $0 to $2K a year per listing.
- Average price
- $17.87inside the $15 to $100 sweet spot
- Price range
- $8.43–$30.00
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #34 within Beauty. It carries 65,356 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #34in Beauty
- Average rating
- 4.43 starsAmazon Singapore average 4.47 stars
- Average reviews
- 65,356per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 117 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 117 months
Products
Top Mascara products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOreal Paris Makeup Telescopic Original Lengthening Mascara Black 0.27 Fl Oz (1 Count)
- Price
- $16.73
- Rating
- 4.5/5
- Reviews
- 78,788
- Age
- 13y ago

LOreal Paris Makeup Voluminous Original Volume Building Waterproof Mascara Carbon Black 0.23 Fl Oz
- Price
- $15.35
- Rating
- 4.4/5
- Reviews
- 65,850
- Age
- 15y ago

Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Cosmic Black 1 Count
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 10,843
- Age
- 4y ago

LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Washable Longwear and Smudge Resistant Make Up Blackest Black 0.33 Fl Oz
- Price
- $17.53
- Rating
- 4.5/5
- Reviews
- 5,037
- Age
- 1y ago

MAYBELLINE New York Lash Sensational Washable Mascara Blackest Black 9.5 ml LSEWT002-50
- Price
- $21.16
- Rating
- 4.2/5
- Reviews
- 5,002
- Age
- 7y ago
Trending
estimated 90-day click momentum
Maybelline Volum Express Colossal Waterproof Mascara Makeup Volumizing Glam Black 1 Count
- Price
- $15.99
- Rating
- 4.5/5
- Reviews
- 31,225
- Age
- 13y ago

LOréal Paris Makeup Telescopic Original Lengthening Mascara Blackest Black 0.27 Fl Oz (1 Count)
- Price
- $16.41
- Rating
- 4.5/5
- Reviews
- 78,788
- Age
- 12y ago

Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Cosmic Black 1 Count
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 10,843
- Age
- 4y ago

LOreal Paris Makeup Voluminous Original Volume Building Waterproof Mascara Carbon Black 0.23 Fl Oz
- Price
- $15.35
- Rating
- 4.4/5
- Reviews
- 65,850
- Age
- 15y ago

LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Washable Longwear and Smudge Resistant Make Up Blackest Black 0.33 Fl Oz
- Price
- $17.53
- Rating
- 4.5/5
- Reviews
- 5,037
- Age
- 1y ago
Newest
by launch date
LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Washable Longwear and Smudge Resistant Make Up Blackest Black 0.33 Fl Oz
- Price
- $17.53
- Rating
- 4.5/5
- Reviews
- 5,037
- Age
- 1y ago

LOréal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Waterproof Longwear and Smudge Resistant Make Up Black 0.33 Fl Oz
- Price
- $30.00
- Rating
- 4.5/5
- Reviews
- 9,386
- Age
- 2y ago

Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Cosmic Black 1 Count
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 10,843
- Age
- 4y ago

Heroine Make Kiss Me Long Up Super Waterproof Mascara #01 Jet Black 849
- Price
- $12.66
- Rating
- 4.4/5
- Reviews
- 2,376
- Age
- 5y ago

MAYBELLINE New York Lash Sensational Washable Mascara Blackest Black 9.5 ml LSEWT002-50
- Price
- $21.16
- Rating
- 4.2/5
- Reviews
- 5,002
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- L'Oreal Paris43%
- MAYBELLINE41%
- Essence Cosmetics8%
- Heroine Make8%
Demand
Mascara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Mascara search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mascara5K/yr
- mascara waterproof514/yr
- maybelline mascara879/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mascara questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









