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Mascara

Fail

Shoppers spend an estimated $2K a year here, so Mascara is a Fail.

Flapen Score
34
34 / 100
Ranks 59 of 111 Beauty niches · −1 vs the category median of 35
Market size
$2K/yr6K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
64%top-5 click share · 4 brands · 13 sellers

Flapen Score

Mascara against its category

The dotted line is the Beauty average. Past it, Mascara is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mascara market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mascara 6K times last year and spent an estimated $2K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
1.7%
Market size, estimated
$2Ka year
Top search term
mascara5K searches a year

02 · Price

A sale here is worth $17.87.

Listings sell for $17.87 on average, from $8.43 to $30.00. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $17.87 that is $0 to $2K a year per listing.

Average price
$17.87inside the $15 to $100 sweet spot
Price range
$8.43–$30.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #34 within Beauty. It carries 65,356 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#34in Beauty
Average rating
4.43 starsAmazon Singapore average 4.47 stars
Average reviews
65,356per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 117 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
117 months

Products

Top Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 241%
  • Brand 38%
  • Brand 48%

Demand

Mascara search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mascara5K/yr
  • mascara waterproof514/yr
  • maybelline mascara879/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Mascara questions

Answered from the same tracked data.