Mascara
a small market ($2K/yr) — Mascara doesn't clear our bar today.
Flapen Score
Ranks 59 of 111 Beauty niches · −1 vs the category median of 35
Is Mascara profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Mascara is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Mascara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.7% over the last 90 days and 1.7% of searches end in a purchase.
$2K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Mascara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOreal Paris Makeup Telescopic Original Lengthening Mascara Black 0.27 Fl Oz (1 Count)
- Price
- $16.73
- Rating
- 4.5/5
- Reviews
- 78,788
- Age
- 13y ago
LOreal Paris Makeup Voluminous Original Volume Building Waterproof Mascara Carbon Black 0.23 Fl Oz
- Price
- $15.35
- Rating
- 4.4/5
- Reviews
- 65,850
- Age
- 15y ago
Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Cosmic Black 1 Count
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 10,843
- Age
- 4y ago
LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Washable Longwear and Smudge Resistant Make Up Blackest Black 0.33 Fl Oz
- Price
- $17.53
- Rating
- 4.5/5
- Reviews
- 5,037
- Age
- 1y ago
MAYBELLINE New York Lash Sensational Washable Mascara Blackest Black 9.5 ml LSEWT002-50
- Price
- $21.16
- Rating
- 4.2/5
- Reviews
- 5,002
- Age
- 7y ago
Trending
90-day click momentum
Maybelline Volum Express Colossal Waterproof Mascara Makeup Volumizing Glam Black 1 Count
- Price
- $15.99
- Rating
- 4.5/5
- Reviews
- 31,225
- Age
- 13y ago
LOréal Paris Makeup Telescopic Original Lengthening Mascara Blackest Black 0.27 Fl Oz (1 Count)
- Price
- $16.41
- Rating
- 4.5/5
- Reviews
- 78,788
- Age
- 12y ago
Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Cosmic Black 1 Count
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 10,843
- Age
- 4y ago
LOreal Paris Makeup Voluminous Original Volume Building Waterproof Mascara Carbon Black 0.23 Fl Oz
- Price
- $15.35
- Rating
- 4.4/5
- Reviews
- 65,850
- Age
- 15y ago
LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Washable Longwear and Smudge Resistant Make Up Blackest Black 0.33 Fl Oz
- Price
- $17.53
- Rating
- 4.5/5
- Reviews
- 5,037
- Age
- 1y ago
Newest
by launch dateLOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Washable Longwear and Smudge Resistant Make Up Blackest Black 0.33 Fl Oz
- Price
- $17.53
- Rating
- 4.5/5
- Reviews
- 5,037
- Age
- 1y ago
LOréal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Waterproof Longwear and Smudge Resistant Make Up Black 0.33 Fl Oz
- Price
- $30.00
- Rating
- 4.5/5
- Reviews
- 9,386
- Age
- 2y ago
Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Cosmic Black 1 Count
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 10,843
- Age
- 4y ago
Heroine Make Kiss Me Long Up Super Waterproof Mascara #01 Jet Black 849
- Price
- $12.66
- Rating
- 4.4/5
- Reviews
- 2,376
- Age
- 5y ago
MAYBELLINE New York Lash Sensational Washable Mascara Blackest Black 9.5 ml LSEWT002-50
- Price
- $21.16
- Rating
- 4.2/5
- Reviews
- 5,002
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- L'Oreal Paris43%
- MAYBELLINE41%
- Essence Cosmetics8%
- Heroine Make8%
Mascara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mascara search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mascara5K/yr
- mascara waterproof514/yr
- maybelline mascara879/yr
Common Mascara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
