Makeup Remover
FailThe top 5 brands take 100% of clicks, so Makeup Remover is a Fail.
- Flapen Score
- 30 / 100Ranks 85 of 111 Beauty niches · −5 vs the category median of 3530
- Market size
- $4K/yr8K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 17 sellers
Flapen Score
Makeup Remover against its category
The dotted line is the Beauty average. Past it, Makeup Remover is stronger. Inside it, weaker.
Market
The Makeup Remover market on Amazon at a glance
Shoppers on Amazon Singapore searched for Makeup Remover 8K times last year and spent an estimated $4K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $4Ka year
- Top search term
- makeup remover3K searches a year
02 · Price
A sale here is worth $17.46.
Listings sell for $17.46 on average, from $9.91 to $29.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $17.46 that is $0 to $2K a year per listing.
- Average price
- $17.46inside the $15 to $100 sweet spot
- Price range
- $9.91–$29.12
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #7 within Beauty. It carries 18,850 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 89%
- Out of stock, average day
- 2.4%
- Average rank
- #7in Beauty
- Average rating
- 4.59 starsAmazon Singapore average 4.47 stars
- Average reviews
- 18,850per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Makeup Remover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Brand 171%
- Brand 212%
- Brand 38%
- Brand 45%
- Brand 55%
- Open — no brand owns it (0%)
Demand
Makeup Remover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Makeup Remover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makeup remover3K/yr
- micellar water2K/yr
- make up remover2K/yr
- eye makeup remover729/yr
- micellar cleansing water233/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Remover questions
Answered from the same tracked data.









