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Makeup Remover

Fail

The top 5 brands take 100% of clicks, so Makeup Remover is a Fail.

Flapen Score
30
30 / 100
Ranks 85 of 111 Beauty niches · −5 vs the category median of 35
Market size
$4K/yr8K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
80%top-5 click share · 5 brands · 17 sellers

Flapen Score

Makeup Remover against its category

The dotted line is the Beauty average. Past it, Makeup Remover is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Remover market on Amazon at a glance

Shoppers on Amazon Singapore searched for Makeup Remover 8K times last year and spent an estimated $4K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
2.4%
Market size, estimated
$4Ka year
Top search term
makeup remover3K searches a year

02 · Price

A sale here is worth $17.46.

Listings sell for $17.46 on average, from $9.91 to $29.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $17.46 that is $0 to $2K a year per listing.

Average price
$17.46inside the $15 to $100 sweet spot
Price range
$9.91–$29.12
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #7 within Beauty. It carries 18,850 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
2.4%
Average rank
#7in Beauty
Average rating
4.59 starsAmazon Singapore average 4.47 stars
Average reviews
18,850per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Makeup Remover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

$0$357$714$1K$1K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

17

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Bioderma71%
  • CeraVe12%
  • Neutrogena8%
  • Bioré5%
  • HARUHARU5%
  • Open — no brand owns it (0%)

Demand

Makeup Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Search terms

Top Makeup Remover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • makeup remover3K/yr
  • micellar water2K/yr
  • make up remover2K/yr
  • eye makeup remover729/yr
  • micellar cleansing water233/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Makeup Remover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data