Is makeup remover profitable to sell on Amazon Singapore?

The niche generates $4K/yr across 9 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (30/100).

How competitive is the makeup remover niche?

5 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the makeup remover niche?

Listings span $9.91–$29.12; the average listing price is $17.46 (sweet spot $15–$100). The average incumbent carries 18,850 reviews — the moat a new listing must climb.

makeup remover

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$17.46

avg listing price — sweet spot $15–$100

Price range

Good$9.91–$29.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Review moat

Bad18,849.78

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$4K

$4K/yr · 8K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, makeup remover is a $4K/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

makeup remover market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $9K–$13K; units × avg price
Conversion rate: 2.4%
Avg BSR: #7
Page quality: 0%
Prime: 89%
Sponsored: 44%
Out of stock: 2.4%
Avg brand age: 86 months
Avg seller age: 47 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Bioderma71%
CeraVe12%
Neutrogena8%
Bioré5%
HARUHARU5%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 46 weeks — -5.4% search growth over the last 90 days.

Open Trend

Top makeup remover search terms

makeup remover3K/yr +44.3%1.7% conv.
micellar water2K/yr -7.7%3.4% conv.
make up remover2K/yr -52.0%1.5% conv.
eye makeup remover729/yr -19.7%5.0% conv.
micellar cleansing water233/yr -2.5%3.8% conv.

All search terms

Top makeup remover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bioderma Sensibio H20 500ml

Bioderma$11.944.7★46,342 rev

Bioderma Sensibio H20 250ml

Bioderma$22.074.7★46,342 rev

Bioderma - Sensibio H2O - Micellar water makeup remover Make-Up removing micelle solution for Sensitive Skin (Duo Value Pack)

Bioderma$29.124.8★6,966 rev

Neutrogena Oil-Free Liquid Eye Makeup Remover Residue-Free Non-Greasy Gentle & Skin-Soothing Makeup Remover Solution with Aloe & Cucumber Extract for Waterproof Mascara 112 ml

Neutrogena$11.784.6★32,164 rev

CeraVe Cleansing Balm | Hydrating Makeup Remover with Ceramides and Plant-based Jojoba Oil| Non-Comedogenic Fragrance Free Non-Greasy Makeup Remover Balm for Sensitive Skin|1.3 Ounces (S4752900)

CeraVe$18.084.4★8,202 rev

Newest

by launch date

BIODERMA Sensibio H2O Eye Makeup Remover 125 ml

Bioderma$14.20782 rev

3y ago

CeraVe Cleansing Balm | Hydrating Makeup Remover with Ceramides and Plant-based Jojoba Oil| Non-Comedogenic Fragrance Free Non-Greasy Makeup Remover Balm for Sensitive Skin|1.3 Ounces (S4752900)

CeraVe$18.088,202 rev

4y ago

Haruharu Wonder Black Rice Moisture Deep Cleansing Oil Makeup Remover 150ml

HARUHARU$19.574,113 rev

5y ago

Biore Micellar Water Cleansing Sheets 30ct

Bioré$9.91311 rev

5y ago

CeraVe Hydrating Cream-to-Foam Cleanser | Hydrating Makeup Remover and Face Wash With Hyaluronic Acid | Fragrance Free Non-Comedogenic | 19 Fluid Ounce

CeraVe$20.4724,426 rev

6y ago

Common questions

Is makeup remover profitable to sell on Amazon Singapore?: The niche generates $4K/yr across 9 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (30/100).
How competitive is the makeup remover niche?: 5 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the makeup remover niche?: Listings span $9.91–$29.12; the average listing price is $17.46 (sweet spot $15–$100). The average incumbent carries 18,850 reviews — the moat a new listing must climb.