Makeup Remover
FailThe top 5 brands take 100% of clicks, so Makeup Remover is a Fail.
- Flapen Score
- 30 / 100Ranks 85 of 111 Beauty niches · −5 vs the category median of 3530
- Market size
- $4K/yr8K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 17 sellers
Flapen Score
Makeup Remover against its category
The dotted line is the Beauty average. Past it, Makeup Remover is stronger. Inside it, weaker.
Market
The Makeup Remover market on Amazon at a glance
Shoppers on Amazon Singapore searched for Makeup Remover 8K times last year and spent an estimated $4K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $4Ka year
- Top search term
- makeup remover3K searches a year
02 · Price
A sale here is worth $17.46.
Listings sell for $17.46 on average, from $9.91 to $29.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $17.46 that is $0 to $2K a year per listing.
- Average price
- $17.46inside the $15 to $100 sweet spot
- Price range
- $9.91–$29.12
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #7 within Beauty. It carries 18,850 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 89%
- Out of stock, average day
- 2.4%
- Average rank
- #7in Beauty
- Average rating
- 4.59 starsAmazon Singapore average 4.47 stars
- Average reviews
- 18,850per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Makeup Remover products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bioderma Sensibio H20 500ml
- Price
- $11.94
- Rating
- 4.7/5
- Reviews
- 46,342
- Age
- 13y ago

Bioderma Sensibio H20 250ml
- Price
- $22.07
- Rating
- 4.7/5
- Reviews
- 46,342
- Age
- 12y ago

Bioderma - Sensibio H2O - Micellar water makeup remover Make-Up removing micelle solution for Sensitive Skin (Duo Value Pack)
- Price
- $29.12
- Rating
- 4.8/5
- Reviews
- 6,966
- Age
- 6y ago

Neutrogena Oil-Free Liquid Eye Makeup Remover Residue-Free Non-Greasy Gentle & Skin-Soothing Makeup Remover Solution with Aloe & Cucumber Extract for Waterproof Mascara 112 ml
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 32,164
- Age
- 19y ago

CeraVe Cleansing Balm | Hydrating Makeup Remover with Ceramides and Plant-based Jojoba Oil| Non-Comedogenic Fragrance Free Non-Greasy Makeup Remover Balm for Sensitive Skin|1.3 Ounces (S4752900)
- Price
- $18.08
- Rating
- 4.4/5
- Reviews
- 8,202
- Age
- 4y ago
Trending
estimated 90-day click momentum
Neutrogena Oil-Free Liquid Eye Makeup Remover Residue-Free Non-Greasy Gentle & Skin-Soothing Makeup Remover Solution with Aloe & Cucumber Extract for Waterproof Mascara 112 ml
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 32,164
- Age
- 19y ago

CeraVe Hydrating Cream-to-Foam Cleanser | Hydrating Makeup Remover and Face Wash With Hyaluronic Acid | Fragrance Free Non-Comedogenic | 19 Fluid Ounce
- Price
- $20.47
- Rating
- 4.8/5
- Reviews
- 24,426
- Age
- 6y ago

Haruharu Wonder Black Rice Moisture Deep Cleansing Oil Makeup Remover 150ml
- Price
- $19.57
- Rating
- 4.4/5
- Reviews
- 4,113
- Age
- 5y ago

CeraVe Cleansing Balm | Hydrating Makeup Remover with Ceramides and Plant-based Jojoba Oil| Non-Comedogenic Fragrance Free Non-Greasy Makeup Remover Balm for Sensitive Skin|1.3 Ounces (S4752900)
- Price
- $18.08
- Rating
- 4.4/5
- Reviews
- 8,202
- Age
- 4y ago

Bioderma - Sensibio H2O - Micellar water makeup remover Make-Up removing micelle solution for Sensitive Skin (Duo Value Pack)
- Price
- $29.12
- Rating
- 4.8/5
- Reviews
- 6,966
- Age
- 6y ago
Newest
by launch date
BIODERMA Sensibio H2O Eye Makeup Remover 125 ml
- Price
- $14.20
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 3y ago

CeraVe Cleansing Balm | Hydrating Makeup Remover with Ceramides and Plant-based Jojoba Oil| Non-Comedogenic Fragrance Free Non-Greasy Makeup Remover Balm for Sensitive Skin|1.3 Ounces (S4752900)
- Price
- $18.08
- Rating
- 4.4/5
- Reviews
- 8,202
- Age
- 4y ago

Haruharu Wonder Black Rice Moisture Deep Cleansing Oil Makeup Remover 150ml
- Price
- $19.57
- Rating
- 4.4/5
- Reviews
- 4,113
- Age
- 5y ago

Biore Micellar Water Cleansing Sheets 30ct
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 311
- Age
- 5y ago

CeraVe Hydrating Cream-to-Foam Cleanser | Hydrating Makeup Remover and Face Wash With Hyaluronic Acid | Fragrance Free Non-Comedogenic | 19 Fluid Ounce
- Price
- $20.47
- Rating
- 4.8/5
- Reviews
- 24,426
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Bioderma71%
- CeraVe12%
- Neutrogena8%
- Bioré5%
- HARUHARU5%
- Open — no brand owns it (0%)
Demand
Makeup Remover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Makeup Remover search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- makeup remover3K/yr
- micellar water2K/yr
- make up remover2K/yr
- eye makeup remover729/yr
- micellar cleansing water233/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Remover questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









