Makeup
a small market ($2K/yr) — Makeup doesn't clear our bar today.
Flapen Score
Ranks 74 of 111 Beauty niches · −3 vs the category median of 35
Is Makeup profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Makeup is a $2K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 32/100.
Makeup: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.1% over the last 90 days and 0.7% of searches end in a purchase.
$2K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 8 products
Top Makeup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 4y ago
Saie Mini Glowy Super Gel Lightweight Illuminator - Luminizer + Makeup Primer for Glowing Skin - Enriched with Vitamin C + Hydrating Squalane Oil - Starglow (0.5 oz)
- Price
- $28.48
- Rating
- 4.5/5
- Reviews
- 2,264
- Age
- 4y ago
Hot Sugar Makeup Kit for Teenager Girls - Full Starter Cosmetics Set With Eye Shadow Lip Balm Blush Gloss Brush Pencils and Mirror (Rainbow)
- Price
- $45.00
- Rating
- 4.7/5
- Reviews
- 1,771
- Age
- 4y ago
LOreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow 903 Medium
- Price
- $20.00
- Rating
- 4.5/5
- Reviews
- 50,819
- Age
- 8y ago
Kiko Milano 3D Hydra Lip Gloss High Shine Hydrating Plumping Non-Sticky Moisturizing Lip Makeup 21 Brun Rose 6.5ml
- Price
- $25.06
- Rating
- 4.6/5
- Reviews
- 26,668
- Age
- 8y ago
Trending
90-day click momentumKiko Milano 3D Hydra Lip Gloss High Shine Hydrating Plumping Non-Sticky Moisturizing Lip Makeup 21 Brun Rose 6.5ml
- Price
- $25.06
- Rating
- 4.6/5
- Reviews
- 26,668
- Age
- 8y ago
wet n wild Color Icon Kohl Eyeliner Pencil Black Long Lasting Highly Pigmented No Smudging Smooth Soft Gliding Eye Liner Makeup Babys Got Black
- Price
- $3.15
- Rating
- 4.5/5
- Reviews
- 15,998
- Age
- 11y ago
Hot Sugar Makeup Kit for Teenager Girls - Full Starter Cosmetics Set With Eye Shadow Lip Balm Blush Gloss Brush Pencils and Mirror (Rainbow)
- Price
- $45.00
- Rating
- 4.7/5
- Reviews
- 1,771
- Age
- 4y ago
e.l.f. Clear Lash & Brow Mascara 2-Pack Conditioning Clear Brow & Lash Gel For Grooming Defining & Separating Long-Lasting Vegan & Cruelty-Free
- Price
- $9.22
- Rating
- 4.5/5
- Reviews
- 6,700
- Age
- 3y ago
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 4y ago
Newest
by launch datee.l.f. Clear Lash & Brow Mascara 2-Pack Conditioning Clear Brow & Lash Gel For Grooming Defining & Separating Long-Lasting Vegan & Cruelty-Free
- Price
- $9.22
- Rating
- 4.5/5
- Reviews
- 6,700
- Age
- 3y ago
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 53,470
- Age
- 4y ago
Hot Sugar Makeup Kit for Teenager Girls - Full Starter Cosmetics Set With Eye Shadow Lip Balm Blush Gloss Brush Pencils and Mirror (Rainbow)
- Price
- $45.00
- Rating
- 4.7/5
- Reviews
- 1,771
- Age
- 4y ago
Saie Mini Glowy Super Gel Lightweight Illuminator - Luminizer + Makeup Primer for Glowing Skin - Enriched with Vitamin C + Hydrating Squalane Oil - Starglow (0.5 oz)
- Price
- $28.48
- Rating
- 4.5/5
- Reviews
- 2,264
- Age
- 4y ago
Kiko Milano 3D Hydra Lip Gloss High Shine Hydrating Plumping Non-Sticky Moisturizing Lip Makeup 21 Brun Rose 6.5ml
- Price
- $25.06
- Rating
- 4.6/5
- Reviews
- 26,668
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
8
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
7%
- e.l.f.37%
- Saie17%
- Hot Sugar12%
- L'Oreal Paris12%
- Kiko Milano8%
- NYX PROFESSIONAL MAKEUP7%
- Open — no brand owns it (1 brand, 7%)
Makeup demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Makeup return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Makeup questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
