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Makeup

Fail

Shoppers spend an estimated $2K a year here, so Makeup is a Fail.

Flapen Score
32
32 / 100
Ranks 74 of 111 Beauty niches · −3 vs the category median of 35
Market size
$2K/yr14K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
86%top-5 click share · 7 brands · 8 sellers

Flapen Score

Makeup against its category

The dotted line is the Beauty average. Past it, Makeup is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup market on Amazon at a glance

Shoppers on Amazon Singapore searched for Makeup 14K times last year and spent an estimated $2K. The top 5 brands take 86% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
0.7%
Market size, estimated
$2Ka year
Top search term
makeup10K searches a year

02 · Price

A sale here is worth $18.75.

Listings sell for $18.75 on average, from $3.15 to $45.00. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $18.75 that is $0 to $2K a year per listing.

Average price
$18.75inside the $15 to $100 sweet spot
Price range
$3.15–$45.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #9 within Beauty. It carries 29,289 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#9in Beauty
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
29,289per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

8

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

7%

  • Brand 137%
  • Brand 217%
  • Brand 312%
  • Brand 412%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (1 brand, 7%)

Demand

Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26FebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.9× · 6 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Makeup

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Makeup questions

Answered from the same tracked data.