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Loreal

Fail

Shoppers spend an estimated $0 a year here, so Loreal is a Fail.

Flapen Score
38
38 / 100
Top 33% of 111 Beauty niches · +3 vs the category median of 35
Market size
$0/yr16K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
46%top-5 click share · 2 brands · 12 sellers

Flapen Score

Loreal against its category

The dotted line is the Beauty average. Past it, Loreal is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal market on Amazon at a glance

Shoppers on Amazon Singapore searched for Loreal 16K times last year and spent an estimated $0. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
loreal9K searches a year

02 · Price

A sale here is worth $16.93.

Listings sell for $16.93 on average, from $11.51 to $27.69. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $16.93 that is $0 to $2K a year per listing.

Average price
$16.93inside the $15 to $100 sweet spot
Price range
$11.51–$27.69
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

6% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #458 within Beauty. It carries 3,652 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
75%
Out of stock, average day
5.8%
Average rank
#458in Beauty
Average rating
4.47 starsAmazon Singapore average 4.47 stars
Average reviews
3,652per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 107 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
107 months

Products

Top Loreal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

$0$0$0$0$01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

2 flat

Sellers

12

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 100%

Open market

0%

  • L'Oreal Paris89%
  • L'Oréal Professionnel Paris11%

Demand

Loreal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Loreal

We read the reviews and the return reasons for every product selling here.

0.1%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Loreal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data