Loreal
FailShoppers spend an estimated $0 a year here, so Loreal is a Fail.
- Flapen Score
- 38 / 100Top 33% of 111 Beauty niches · +3 vs the category median of 3538
- Market size
- $0/yr16K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 46%top-5 click share · 2 brands · 12 sellers
Flapen Score
Loreal against its category
The dotted line is the Beauty average. Past it, Loreal is stronger. Inside it, weaker.
Market
The Loreal market on Amazon at a glance
Shoppers on Amazon Singapore searched for Loreal 16K times last year and spent an estimated $0. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- loreal9K searches a year
02 · Price
A sale here is worth $16.93.
Listings sell for $16.93 on average, from $11.51 to $27.69. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $16.93 that is $0 to $2K a year per listing.
- Average price
- $16.93inside the $15 to $100 sweet spot
- Price range
- $11.51–$27.69
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
6% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #458 within Beauty. It carries 3,652 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 75%
- Out of stock, average day
- 5.8%
- Average rank
- #458in Beauty
- Average rating
- 4.47 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,652per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 107 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 107 months
Products
Top Loreal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Paris Elseve Full Resist Anti Hair Fall Shampoo 440ml Rose
- Price
- $14.61
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4y ago

LOreal Paris Elseve Hyaluron Pure 72H Purifying Shampoo for Fresh Scalp & Hydrated Hair Removes Oil & Impurities 620ml
- Price
- $14.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Loreal Paris HA Elseve Shampoo 280ml
- Price
- $11.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

LOréal Professionnel Paris Absolut Repair Shampoo Nourishing Protein Shampoo For Dry Damaged Hair Repairs Damage and Provides Shine
- Price
- $27.69
- Rating
- 4.6/5
- Reviews
- 3,616
- Age
- 4y ago

LOreal Paris Extraordinary Oil Silicone-Free Sleek Shampoo 440ml
- Price
- $16.53
- Rating
- 4.2/5
- Reviews
- 346
- Age
- 4y ago
Trending
estimated 90-day click momentum
LOREAL PARIS ELSEVE Glycolic Gloss Shampoo 620ml
- Price
- $17.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

LOréal Paris Elseve Extraordinary Oil Sublime Sleek Nourishing Conditioner (For Dry & Frizzy Hair) 440ml HECEL440
- Price
- $15.72
- Rating
- 4.1/5
- Reviews
- 579
- Age
- 4y ago

LOréal Professionnel Série Expert Absolut Repair Gold Quinoa + Protein Masque 250 ml
- Price
- $25.99
- Rating
- 4.6/5
- Reviews
- 4,012
- Age
- 5y ago

LOreal Paris Bonding Shampoo for Color Treated Hair Strengthens and Repairs Weak Hair Bonds Sulfate Free & Vegan Hair Care EverPure 6.8 Fl Oz
- Price
- $15.00
- Rating
- 4.6/5
- Reviews
- 4,150
- Age
- 5y ago

LOréal Professionnel Paris Absolut Repair Shampoo Nourishing Protein Shampoo For Dry Damaged Hair Repairs Damage and Provides Shine
- Price
- $27.69
- Rating
- 4.6/5
- Reviews
- 3,616
- Age
- 4y ago
Newest
by launch date
LOREAL PARIS ELSEVE Glycolic Gloss Shampoo 620ml
- Price
- $17.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

LOreal Paris Elseve Hyaluron Pure 72H Purifying Shampoo for Fresh Scalp & Hydrated Hair Removes Oil & Impurities 620ml
- Price
- $14.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

LOréal Paris ELSEVE Hyaluron 72H Moisture Filling Shampoo|Shiny Hair & Full of Life 620ml
- Price
- $15.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Loreal Paris HA Elseve Shampoo 280ml
- Price
- $11.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

LOréal Paris Elseve Full Resist Anti Hair Fall Shampoo 440ml Rose
- Price
- $14.61
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 100%
Open market
0%
- L'Oreal Paris89%
- L'Oréal Professionnel Paris11%
Demand
Loreal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 7 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Loreal
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loreal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









