Is loreal profitable to sell on Amazon Singapore?

The niche generates $0/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (38/100).

How competitive is the loreal niche?

2 brands and 12 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the loreal niche?

Listings span $11.51–$27.69; the average listing price is $16.93 (sweet spot $15–$100). The average incumbent carries 3,652 reviews — the moat a new listing must climb.

loreal

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$16.93

avg listing price — sweet spot $15–$100

Price range

Great$11.51–$27.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,652.38

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 16K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, loreal is a $0/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

loreal market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $4K–$8K; units × avg price
Conversion rate: 0.0%
Avg BSR: #458
Page quality: 0%
Prime: 75%
Sponsored: 6%
Out of stock: 5.8%
Avg brand age: 107 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 100%

Open market

L'Oreal Paris89%
L'Oréal Professionnel Paris11%

Demand

Weekly Amazon search volume, last 29 weeks — +1.5% search growth over the last 90 days.

Open Trend

Top loreal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOréal Paris Elseve Full Resist Anti Hair Fall Shampoo 440ml Rose

L'Oreal Paris$14.614.1★6 rev

LOreal Paris Elseve Hyaluron Pure 72H Purifying Shampoo for Fresh Scalp & Hydrated Hair Removes Oil & Impurities 620ml

L'Oreal Paris$14.220.0★0 rev

Loreal Paris HA Elseve Shampoo 280ml

L'Oreal Paris$11.510.0★0 rev

LOréal Professionnel Paris Absolut Repair Shampoo Nourishing Protein Shampoo For Dry Damaged Hair Repairs Damage and Provides Shine

L'Oréal Professionnel Paris$27.694.6★3,616 rev

LOreal Paris Extraordinary Oil Silicone-Free Sleek Shampoo 440ml

L'Oreal Paris$16.534.2★346 rev

Newest

by launch date

LOREAL PARIS ELSEVE Glycolic Gloss Shampoo 620ml

L'Oreal Paris$17.260 rev

8mo ago

LOreal Paris Elseve Hyaluron Pure 72H Purifying Shampoo for Fresh Scalp & Hydrated Hair Removes Oil & Impurities 620ml

L'Oreal Paris$14.220 rev

1y ago

LOréal Paris ELSEVE Hyaluron 72H Moisture Filling Shampoo|Shiny Hair & Full of Life 620ml

L'Oreal Paris$15.890 rev

1y ago

Loreal Paris HA Elseve Shampoo 280ml

L'Oreal Paris$11.510 rev

2y ago

LOréal Paris Elseve Full Resist Anti Hair Fall Shampoo 440ml Rose

L'Oreal Paris$14.616 rev

4y ago

What buyers say about loreal

What buyers praise and complain about, mined from review topics.

Top return reasons

Leak-Proof50%

Smell25%

Weight Heavy25%

Common questions

Is loreal profitable to sell on Amazon Singapore?: The niche generates $0/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (38/100).
How competitive is the loreal niche?: 2 brands and 12 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the loreal niche?: Listings span $11.51–$27.69; the average listing price is $16.93 (sweet spot $15–$100). The average incumbent carries 3,652 reviews — the moat a new listing must climb.