Skip to content

Lip Balm

Fail

Shoppers spend an estimated $2K a year here, so Lip Balm is a Fail.

Flapen Score
34
34 / 100
Ranks 59 of 111 Beauty niches · −1 vs the category median of 35
Market size
$2K/yr17K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
56%top-5 click share · 10 brands · 21 sellers

Flapen Score

Lip Balm against its category

The dotted line is the Beauty average. Past it, Lip Balm is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Balm market on Amazon at a glance

Shoppers on Amazon Singapore searched for Lip Balm 17K times last year and spent an estimated $2K. The top 5 brands take 80% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
1.0%
Market size, estimated
$2Ka year
Top search term
lip balm14K searches a year

02 · Price

A sale here is worth $9.76.

Listings sell for $9.76 on average, from $3.67 to $22.61. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $9.76 that is $0 to $976 a year per listing.

Average price
$9.76under the $15 to $100 sweet spot
Price range
$3.67–$22.61
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$976
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #128 within Beauty. It carries 23,218 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
93%
Out of stock, average day
4.6%
Average rank
#128in Beauty
Average rating
4.56 starsAmazon Singapore average 4.47 stars
Average reviews
23,218per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

21

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

16%

  • Brand 124%
  • Brand 220%
  • Brand 316%
  • Brand 413%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 16%)

Demand

Lip Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Lip Balm

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Smell”
0.1%of orders come back
“doctor does not recommend as it is scented”
A buyer, on “Smell”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Lip Balm questions

Answered from the same tracked data.