Lip Balm
FailShoppers spend an estimated $2K a year here, so Lip Balm is a Fail.
- Flapen Score
- 34 / 100Ranks 59 of 111 Beauty niches · −1 vs the category median of 3534
- Market size
- $2K/yr17K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 21 sellers
Flapen Score
Lip Balm against its category
The dotted line is the Beauty average. Past it, Lip Balm is stronger. Inside it, weaker.
Market
The Lip Balm market on Amazon at a glance
Shoppers on Amazon Singapore searched for Lip Balm 17K times last year and spent an estimated $2K. The top 5 brands take 80% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $2Ka year
- Top search term
- lip balm14K searches a year
02 · Price
A sale here is worth $9.76.
Listings sell for $9.76 on average, from $3.67 to $22.61. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $9.76 that is $0 to $976 a year per listing.
- Average price
- $9.76under the $15 to $100 sweet spot
- Price range
- $3.67–$22.61
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$976
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #128 within Beauty. It carries 23,218 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 93%
- Out of stock, average day
- 4.6%
- Average rank
- #128in Beauty
- Average rating
- 4.56 starsAmazon Singapore average 4.47 stars
- Average reviews
- 23,218per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Lip Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eucerin Lip Active Stick 4.8g
- Price
- $4.96
- Rating
- 4.7/5
- Reviews
- 16,008
- Age
- 13y ago

e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon
- Price
- $12.82
- Rating
- 4.6/5
- Reviews
- 3,710
- Age
- 1y ago

Vaseline Original Lip Balm 10g
- Price
- $3.74
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 4y ago

Aquaphor Lip Repair Stick Moisturizing Lip Balm Pack Relieves Dryness 0.17 Oz Stick Pack of 2
- Price
- $11.16
- Rating
- 4.6/5
- Reviews
- 26,973
- Age
- 7y ago

Vaseline Lip Therapy Original Stick 4.8G
- Price
- $4.62
- Rating
- 4.4/5
- Reviews
- 341
- Age
- 5y ago
Trending
estimated 90-day click momentum
PRETTYSKIN Moisturizing Korean Vegan Lip Balm 0.31oz. (9g) Smooth Soft Texture Hydrating Natural Shine Glossy (Cherry)
- Price
- $9.07
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 9mo ago

Mentholatum Magic Color Fragrance Free 2G
- Price
- $6.34
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7y ago

Eucerin Lip Active Stick 4.8g
- Price
- $4.96
- Rating
- 4.7/5
- Reviews
- 16,008
- Age
- 13y ago

Vaseline Original Lip Balm 10g
- Price
- $3.74
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 4y ago

e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon
- Price
- $12.82
- Rating
- 4.6/5
- Reviews
- 3,710
- Age
- 1y ago
Newest
by launch date
PRETTYSKIN Moisturizing Korean Vegan Lip Balm 0.31oz. (9g) Smooth Soft Texture Hydrating Natural Shine Glossy (Cherry)
- Price
- $9.07
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 9mo ago

VISRIE 32 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Bulk Lip Balms for Dry Lips-16 Flavors
- Price
- $22.61
- Rating
- 4.6/5
- Reviews
- 1,830
- Age
- 1y ago

e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon
- Price
- $12.82
- Rating
- 4.6/5
- Reviews
- 3,710
- Age
- 1y ago

e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Strawberry
- Price
- $9.79
- Rating
- 4.5/5
- Reviews
- 17,708
- Age
- 2y ago

Vaseline Original Lip Balm 10g
- Price
- $3.74
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
21
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
16%
- Eucerin24%
- Vaseline20%
- e.l.f.16%
- Burt's Bees13%
- Aquaphor7%
- Mentholatum5%
- Open — no brand owns it (4 brands, 16%)
Demand
Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Lip Balm
We read the reviews and the return reasons for every product selling here.
“doctor does not recommend as it is scented”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lip Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









