Is lip balm profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (34/100).

How competitive is the lip balm niche?

10 brands and 21 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in lip balm?

Top complaints mined from reviews: Smell. The return rate is 0.1%.

What does it cost to enter the lip balm niche?

Listings span $3.67–$22.61; the average listing price is $9.76 (sweet spot $15–$100). The average incumbent carries 23,218 reviews — the moat a new listing must climb.

lip balm

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay$3.67–$22.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.76

avg listing price — sweet spot $15–$100

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Review moat

Bad23,217.8

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 17K searches

According to Flapen's Amazon Singapore niche tracking, lip balm is a $2K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 34/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lip balm market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $5K–$7K; units × avg price
Conversion rate: 1.0%
Avg BSR: #128
Page quality: 0%
Prime: 93%
Sponsored: 20%
Out of stock: 4.6%
Avg brand age: 97 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

16%

Eucerin24%
Vaseline20%
e.l.f.16%
Burt's Bees13%
Aquaphor7%
Mentholatum5%
Open — no brand owns it (4 brands, 16%)

Demand

Weekly Amazon search volume, last 47 weeks — +0.1% search growth over the last 90 days.

Open Trend

Top lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eucerin Lip Active Stick 4.8g

Eucerin$4.964.7★16,008 rev

e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon

e.l.f.$12.824.6★3,710 rev

Vaseline Original Lip Balm 10g

Vaseline$3.744.6★450 rev

Aquaphor Lip Repair Stick Moisturizing Lip Balm Pack Relieves Dryness 0.17 Oz Stick Pack of 2

Aquaphor$11.164.6★26,973 rev

Vaseline Lip Therapy Original Stick 4.8G

Vaseline$4.624.4★341 rev

Newest

by launch date

PRETTYSKIN Moisturizing Korean Vegan Lip Balm 0.31oz. (9g) Smooth Soft Texture Hydrating Natural Shine Glossy (Cherry)

PRETTYSKIN$9.0711 rev

9mo ago

VISRIE 32 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Bulk Lip Balms for Dry Lips-16 Flavors

VISRIE$22.611,830 rev

1y ago

e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon

e.l.f.$12.823,710 rev

1y ago

e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Strawberry

e.l.f.$9.7917,708 rev

2y ago

Vaseline Original Lip Balm 10g

Vaseline$3.74450 rev

4y ago

What buyers say about lip balm

What buyers praise and complain about, mined from review topics.

What buyers complain about

Smell100%

“doctor does not recommend as it is scented”

Common questions

Is lip balm profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (34/100).
How competitive is the lip balm niche?: 10 brands and 21 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in lip balm?: Top complaints mined from reviews: Smell. The return rate is 0.1%.
What does it cost to enter the lip balm niche?: Listings span $3.67–$22.61; the average listing price is $9.76 (sweet spot $15–$100). The average incumbent carries 23,218 reviews — the moat a new listing must climb.