leave in conditioner
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$16.45avg listing price — sweet spot $15–$100
Price range
Great$10.80–$27.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad18,361.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad$2K$2K/yr · 6K searches
According to Flapen's Amazon Singapore niche tracking, leave in conditioner is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
leave in conditioner market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$4K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 9%
- Out of stock
- 4.8%
- Avg brand age
- 99 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
11
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Marc Anthony30%
- L'Oreal Paris20%
- Bare Anatomy18%
- Shea Moisture10%
- As I Am6%
- Cantu5%
- Open — no brand owns it (2 brands, 10%)
Demand
Weekly Amazon search volume, last 44 weeks — -12.9% search growth over the last 90 days.Top leave in conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bare Anatomy Anti Frizz Leave in Conditioner | Deep Conditioned Controlled Hair for 24 Hrs | for Dry & Frizzy | for Women and Men | Get Smoother Healthy & Glossy | 150ml
Bare Anatomy$11.234.1★1,117 rev
LOreal Paris Leave In Conditioner Spray 21-in-1 Multi Benefit Detangling 450F Heat Protectant Frizz Control No Weigh Down with Coconut Oil Sulfate Free & Vegan EverPure 6.8oz
L'Oreal Paris$12.994.6★7,648 rev
Marc Anthony Strictly Curls Curl Envy Detangle & Defrizz Leave-in Conditioner 250 milliliter pack of 1 00361 8.4 Fl Oz (Pack of 1)
Marc Anthony$10.804.4★7,928 rev
Marc Anthony Strengthening Grow Long Super Fast Strength Leave-in Conditioner 250 milliliter caffeine & ginseng 129332
Marc Anthony$13.404.4★67,780 rev
SheaMoisture Jamaican Black Castor Oil Leave In Conditioner For Damaged Hair 100% Pure Jamaican Black Castor Oil To Soften And Detangle Hair 11.5oz
Shea Moisture$14.074.6★42,578 rev
Newest
by launch dateBare Anatomy Anti Frizz Leave in Conditioner | Deep Conditioned Controlled Hair for 24 Hrs | for Dry & Frizzy | for Women and Men | Get Smoother Healthy & Glossy | 150ml
Bare Anatomy$11.231,117 rev
LOreal Paris Leave In Conditioner Spray 21-in-1 Multi Benefit Detangling 450F Heat Protectant Frizz Control No Weigh Down with Coconut Oil Sulfate Free & Vegan EverPure 6.8oz
L'Oreal Paris$12.997,648 rev
LOreal Paris Elvive Dream Lengths Curls Non-Stop Dreamy Curls leave-in conditioner Paraben-Free with Hyaluronic Acid and Castor Oil. Best for wavy hair to coily hair 10.2 fl oz
L'Oreal Paris$17.824,539 rev
SheaMoisture Jamaican Black Castor Oil Leave In Conditioner For Damaged Hair 100% Pure Jamaican Black Castor Oil To Soften And Detangle Hair 11.5oz
Shea Moisture$14.0742,578 rev
Marc Anthony Strictly Curls Curl Envy Detangle & Defrizz Leave-in Conditioner 250 milliliter pack of 1 00361 8.4 Fl Oz (Pack of 1)
Marc Anthony$10.807,928 rev
Trending
90-day click momentumBare Anatomy Anti Frizz Leave in Conditioner | Deep Conditioned Controlled Hair for 24 Hrs | for Dry & Frizzy | for Women and Men | Get Smoother Healthy & Glossy | 150ml
Bare Anatomy$11.234.1★
Cantu Argan Oil Leave in Conditioning Repair Cream 16 Ounce
Cantu$15.914.6★
LOreal Paris Elvive Dream Lengths Curls Non-Stop Dreamy Curls leave-in conditioner Paraben-Free with Hyaluronic Acid and Castor Oil. Best for wavy hair to coily hair 10.2 fl oz
L'Oreal Paris$17.824.5★
Marc Anthony Coconut & Shea Leave In Conditioner 250ml
Marc Anthony$19.684.4★
Marc Anthony Strictly Curls Curl Envy Detangle & Defrizz Leave-in Conditioner 250 milliliter pack of 1 00361 8.4 Fl Oz (Pack of 1)
Marc Anthony$10.804.4★
What buyers say about leave in conditioner
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is leave in conditioner profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 11 tracked products. 90-day search growth is -12.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the leave in conditioner niche?
- 8 brands and 11 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- What does it cost to enter the leave in conditioner niche?
- Listings span $10.80–$27.58; the average listing price is $16.45 (sweet spot $15–$100). The average incumbent carries 18,362 reviews — the moat a new listing must climb.