Is jojoba oil profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (31/100).

How competitive is the jojoba oil niche?

6 brands and 18 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.

What does it cost to enter the jojoba oil niche?

Listings span $9.99–$37.86; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 28,402 reviews — the moat a new listing must climb.

jojoba oil

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.18

avg listing price — sweet spot $15–$100

Price range

Great$9.99–$37.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Review moat

Bad28,401.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$2K

$2K/yr · 4K searches

According to Flapen's Amazon Singapore niche tracking, jojoba oil is a $2K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 31/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

jojoba oil market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 2.2%
Avg BSR: #33
Page quality: 0%
Prime: 67%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 89 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Cliganic34%
Handcraft Blends23%
Gya Labs21%
Now Foods9%
UrbanBotanics8%
Majestic Pure4%

Demand

Weekly Amazon search volume, last 47 weeks — -11.1% search growth over the last 90 days.

Open Trend

Top jojoba oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gya Labs USDA Organic Jojoba Oil - 100ml - Carrier Oil for Hair Skin Face Scalp & Body Massage

Gya Labs$14.704.5★7,871 rev

Cliganic USDA Organic Jojoba Oil 100% Pure (4oz Large) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier Oil | Cliganic 90 Days Warranty

Cliganic$18.054.7★83,576 rev

Handcraft Blends$17.254.7★10,420 rev

Cliganic Organic Jojoba Oil 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier

Cliganic$17.634.7★83,576 rev

Now Foods Organic Jojoba Oil 118ml

Now Foods$15.624.8★39,757 rev

Newest

by launch date

Majestic Pure USDA Organic Jojoba Oil 8 Fl Oz - Pure and Natural Cold Pressed & Hexane Free Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp

Majestic Pure$9.992,339 rev

4mo ago

UrbanBotanics Cold Pressed Jojoba Oil for Skin & Hair - Virgin & Unrefined - 200ml (Pack of 1)

UrbanBotanics$21.062,278 rev

1y ago

Handcraft Blends$17.2510,420 rev

4y ago

Handcraft USDA Organic Jojoba Oil 16 fl. oz 100% Pure & Natural Jojoba Oil for Skin Face and Hair Deeply Moisturizing Anti-Aging Jojoba Oil for Men and Women

Handcraft Blends$29.4710,420 rev

4y ago

Gya Labs USDA Organic Jojoba Oil - 100ml - Carrier Oil for Hair Skin Face Scalp & Body Massage

Gya Labs$14.707,871 rev

7y ago

What buyers say about jojoba oil

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Oily Skin50%

“feels just like natural skin oils”

Smell50%

“genuine product, light yellow orange with the expected aroma”

Common questions

Is jojoba oil profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (31/100).
How competitive is the jojoba oil niche?: 6 brands and 18 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
What does it cost to enter the jojoba oil niche?: Listings span $9.99–$37.86; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 28,402 reviews — the moat a new listing must climb.