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Jojoba Oil

Fail

Shoppers spend an estimated $2K a year here, so Jojoba Oil is a Fail.

Flapen Score
31
31 / 100
Ranks 81 of 111 Beauty niches · −4 vs the category median of 35
Market size
$2K/yr4K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
77%top-5 click share · 6 brands · 18 sellers

Flapen Score

Jojoba Oil against its category

The dotted line is the Beauty average. Past it, Jojoba Oil is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jojoba Oil market on Amazon at a glance

Shoppers on Amazon Singapore searched for Jojoba Oil 4K times last year and spent an estimated $2K. The top 5 brands take 96% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
2.2%
Market size, estimated
$2Ka year
Top search term
jojoba oil3K searches a year

02 · Price

A sale here is worth $20.18.

Listings sell for $20.18 on average, from $9.99 to $37.86. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $20.18 that is $0 to $2K a year per listing.

Average price
$20.18inside the $15 to $100 sweet spot
Price range
$9.99–$37.86
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Beauty. It carries 28,402 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#33in Beauty
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
28,402per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Jojoba Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

18

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 223%
  • Brand 321%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Jojoba Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Jojoba Oil

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Suitability Oily Skin”
0.1%of orders come back
“feels just like natural skin oils”
A buyer, on “Suitability Oily Skin”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Jojoba Oil questions

Answered from the same tracked data.