Is hand cream profitable to sell on Amazon Singapore?

The niche generates $0/yr across 6 tracked products. 90-day search growth is +16.3%. Flapen's verdict: Skip it (30/100).

How competitive is the hand cream niche?

5 brands and 11 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the hand cream niche?

Listings span $3.99–$43.10; the average listing price is $18.42 (sweet spot $15–$100). The average incumbent carries 9,768 reviews — the moat a new listing must climb.

hand cream

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$18.42

avg listing price — sweet spot $15–$100

Price range

Good$3.99–$43.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+16.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,768.17

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 9K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, hand cream is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

hand cream market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $5K–$9K; units × avg price
Conversion rate: 0.0%
Avg BSR: #34
Page quality: 0%
Prime: 67%
Sponsored: 17%
Out of stock: 14.6%
Avg brand age: 103 months
Avg seller age: 47 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

L'OCCITANE35%
Gold Bond22%
Vaseline17%
Chloe14%
コエンリッチ12%

Demand

Weekly Amazon search volume, last 47 weeks — +16.3% search growth over the last 90 days.

Open Trend

Top hand cream search terms

hand cream8K/yr +14.2%0.4% conv.
hand lotion777/yr +19.3%0.0% conv.
handcream282/yr +108.0%1.9% conv.

All search terms

Top hand cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gold Bond Ultimate Healing Hand Cream 3 oz. Lasts Through Handwashing

Gold Bond$9.064.7★37,198 rev

LOCCITANE Hand Cream Classics 3-Piece Set: Moisturizing Hand Creams Shea Almond Lavender Iconic Scents Vegan All Skin Types Made in France

L'OCCITANE$43.104.6★701 rev

Vaseline Healthy Hands and Nails Hand Cream 85ml

Vaseline$3.995.0★3 rev

LOccitane Shea Butter Hand Cream (30 Ml)

L'OCCITANE$14.524.6★20,234 rev

Chloe (New) Hand Cream 2.5 oz for Women

Chloe$26.034.4★214 rev

Newest

by launch date

Koenrich (Quasi Drug) KOSE Coenrich The Premium Medicinal Wrinkle White Wrinkle Improvement Stain Countermeasure Hand Cream 2.1 oz (60 g) Bonus Included

コエンリッチ$13.81259 rev

3y ago

LOCCITANE Hand Cream Classics 3-Piece Set: Moisturizing Hand Creams Shea Almond Lavender Iconic Scents Vegan All Skin Types Made in France

L'OCCITANE$43.10701 rev

4y ago

Vaseline Healthy Hands and Nails Hand Cream 85ml

Vaseline$3.993 rev

7y ago

Chloe (New) Hand Cream 2.5 oz for Women

Chloe$26.03214 rev

9y ago

Gold Bond Ultimate Healing Hand Cream 3 oz. Lasts Through Handwashing

Gold Bond$9.0637,198 rev

13y ago

What buyers say about hand cream

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel50%

“but when ever I use this cream its gives bit of softness”

Smell50%

“The smell is good”

Top return reasons

Texture/Consistency-Overall33%

Smell33%

Dilute/Watery33%

Common questions

Is hand cream profitable to sell on Amazon Singapore?: The niche generates $0/yr across 6 tracked products. 90-day search growth is +16.3%. Flapen's verdict: Skip it (30/100).
How competitive is the hand cream niche?: 5 brands and 11 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the hand cream niche?: Listings span $3.99–$43.10; the average listing price is $18.42 (sweet spot $15–$100). The average incumbent carries 9,768 reviews — the moat a new listing must climb.