How competitive is the Hair Straightener niche on Amazon Singapore?

6 brands and 16 sellers compete in Hair Straightener on Amazon Singapore. The top 5 Hair Straightener products take 63% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Hair Straightener niche?

Hair Straightener sells for $98.30 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $30.87–$467.91. The average incumbent carries 14,612 reviews — the moat a new listing must climb.

Hair Straightener

brand-locked demand (top 5 brands take 100% of clicks) — Hair Straightener doesn't clear our bar today.

Signals High Price Out of Stock

Flapen Score

Skip it

Ranks 85 of 111 Beauty niches · −5 vs the category median of 35

This niche Category average · 111 niches

Is Hair Straightener profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Hair Straightener is a $5K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Hair Straightener: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.8% over the last 90 days and 0.4% of searches end in a purchase.

$5K

revenue / yr

Units sold / yr250

Search volume / yr+5.8%13K

Conversion rate0.4%

Avg price$98.30

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers6 · 16

Top-5 product click share63%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Top Hair Straightener products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips HP8401/00 Thermoprotect Straightener Black

Price: $30.87
Rating: 4.6/5
Reviews: 9
Age: 4y ago

Remington S8540 Keratin Protect Straightener

Price: $105.42
Rating: 4.6/5
Reviews: 21,761
Age: 5y ago

Philips BHS530/00 Straightener 5000 series Light Pink Metallic

Price: $80.98
Rating: 4.5/5
Reviews: 867
Age: 4y ago

Straxelle Mini Cordless Hair Straighteners 2 in 1 Portable Flat Iron and Curler Adjustable Temp 175-215 Straightener with LED Display 5000mAh Travel Straightener for Women Men (White)

Price: $49.72
Rating: 5.0/5
Reviews: 2
Age: 10mo ago

Remington - Ceramic Hair Straightener - Shine Therapy

Price: $96.34
Rating: 4.7/5
Reviews: 3,862
Age: 5y ago

Newest

by launch date

Straxelle Mini Cordless Hair Straighteners 2 in 1 Portable Flat Iron and Curler Adjustable Temp 175-215 Straightener with LED Display 5000mAh Travel Straightener for Women Men (White)

Price: $49.72
Rating: 5.0/5
Reviews: 2
Age: 10mo ago

AkiraCosme Wireless Volumizing Hair Straightener Comb 5000mAh USB Portable Hair Straightener Brush

Price: $40.20
Rating: 2.0/5
Reviews: 2
Age: 1y ago

Cordless Hair Straighteners Titanium Portable Flat Iron Wireless Hair Straightener 2 in 1 for Straightening and Curling Travel Straightener Dual Voltage 5000 mAh Battery Heats Up in Seconds

Price: $58.37
Rating: 3.9/5
Reviews: 704
Age: 2y ago

Remington Hair Straightener [Care Shine & Softness] Radiance Shine (Ceramic Even Heat Ultra Fast Ready in 15 Seconds Variable Temperature 150-230C Rotating Cord) Straightening Iron S6308

Price: $74.35
Rating: 4.5/5
Reviews: 270
Age: 2y ago

Philips HP8401/00 Thermoprotect Straightener Black

Price: $30.87
Rating: 4.6/5
Reviews: 9
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Philips49%
REMINGTON36%
Straxelle6%
ADOBIRD4%
akiracosme2%
ghd2%

Hair Straightener demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume13KCVR0.4%Products17Brands6Top 5 Brands100%OOS Rate13.0%Rating4.4★Reviews14,612Avg BSR#21

Top Hair Straightener search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hair straightener10K/yr +10.1%0.8% conv.
remington hair straightener1K/yr +0.4%1.5% conv.
hair iron1K/yr -24.7%1.3% conv.
flat iron825/yr +13.6%0.6% conv.

What reviews say buyers love and hate about Hair Straightener

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews

Functionality-Overall67%

“Its not even working”

Charging33%

“The product is not charging”

Hair Straightener return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Heating

25%

2Defective Material/Parts

25%

3Functionality-Overall

19%

4Charging

5Product Condition

Common Hair Straightener questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Straightener 30/100 on Amazon Singapore — Skip it. The niche generates $5K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +5.8% over the last 90 days.

Hair Straightener buyers on Amazon Singapore complain most about Functionality-Overall, Charging, the themes mined from the niche's reviews. Its return rate is 2.2%.