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Hair Straightener

Fail

The top 5 brands take 100% of clicks, so Hair Straightener is a Fail.

Flapen Score
30
30 / 100
Ranks 85 of 111 Beauty niches · −5 vs the category median of 35
Market size
$5K/yr13K searches / yr
90-day growth
+5.8%search demand this quarter
Competition
63%top-5 click share · 6 brands · 16 sellers

Flapen Score

Hair Straightener against its category

The dotted line is the Beauty average. Past it, Hair Straightener is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Straightener market on Amazon at a glance

Shoppers on Amazon Singapore searched for Hair Straightener 13K times last year and spent an estimated $5K. The top 5 brands take 100% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
0.4%
Market size, estimated
$5Ka year
Top search term
hair straightener10K searches a year

02 · Price

A sale here is worth $98.30.

Listings sell for $98.30 on average, from $30.87 to $467.91. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $98.30 that is $0 to $10K a year per listing.

Average price
$98.30inside the $15 to $100 sweet spot
Price range
$30.87–$467.91
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #21 within Beauty. It carries 14,612 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
59%
Out of stock, average day
13.0%
Average rank
#21in Beauty
Average rating
4.38 starsAmazon Singapore average 4.47 stars
Average reviews
14,612per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Hair Straightener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 236%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Brand 62%

Demand

Hair Straightener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Hair Straightener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair straightener10K/yr
  • remington hair straightener1K/yr
  • hair iron1K/yr
  • flat iron825/yr

Reviews and returns

What reviews say buyers love and hate about Hair Straightener

We read the reviews and the return reasons for every product selling here.

67%of negative reviews mention “Functionality-Overall”
2.2%of orders come back
“Its not even working”
A buyer, on “Functionality-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Hair Straightener questions

Answered from the same tracked data.