Is hair straightener profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (30/100).

How competitive is the hair straightener niche?

6 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hair straightener?

Top complaints mined from reviews: Functionality-Overall, Charging. The return rate is 2.2%.

What does it cost to enter the hair straightener niche?

Listings span $30.87–$467.91; the average listing price is $98.30 (sweet spot $15–$100). The average incumbent carries 14,612 reviews — the moat a new listing must climb.

hair straightener

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$98.30

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Review moat

Bad14,612.35

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$30.87–$467.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 13K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price Out of Stock

According to Flapen's Amazon Singapore niche tracking, hair straightener is a $5K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

hair straightener market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $10K–$25K; units × avg price
Conversion rate: 0.4%
Avg BSR: #21
Page quality: 0%
Prime: 59%
Sponsored: 29%
Out of stock: 13.0%
Avg brand age: 58 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Philips49%
REMINGTON36%
Straxelle6%
ADOBIRD4%
akiracosme2%
ghd2%

Demand

Weekly Amazon search volume, last 46 weeks — +5.8% search growth over the last 90 days.

Open Trend

Top hair straightener search terms

hair straightener10K/yr +10.1%0.8% conv.
remington hair straightener1K/yr +0.4%1.5% conv.
hair iron1K/yr -24.7%1.3% conv.
flat iron825/yr +13.6%0.6% conv.

All search terms

Top hair straightener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips HP8401/00 Thermoprotect Straightener Black

Philips$30.874.6★9 rev

Remington S8540 Keratin Protect Straightener

REMINGTON$105.424.6★21,761 rev

Philips BHS530/00 Straightener 5000 series Light Pink Metallic

Philips$80.984.5★867 rev

Straxelle Mini Cordless Hair Straighteners 2 in 1 Portable Flat Iron and Curler Adjustable Temp 175-215 Straightener with LED Display 5000mAh Travel Straightener for Women Men (White)

Straxelle$49.725.0★2 rev

Remington - Ceramic Hair Straightener - Shine Therapy

REMINGTON$96.344.7★3,862 rev

Newest

by launch date

Straxelle Mini Cordless Hair Straighteners 2 in 1 Portable Flat Iron and Curler Adjustable Temp 175-215 Straightener with LED Display 5000mAh Travel Straightener for Women Men (White)

Straxelle$49.722 rev

10mo ago

AkiraCosme Wireless Volumizing Hair Straightener Comb 5000mAh USB Portable Hair Straightener Brush

akiracosme$40.202 rev

1y ago

Cordless Hair Straighteners Titanium Portable Flat Iron Wireless Hair Straightener 2 in 1 for Straightening and Curling Travel Straightener Dual Voltage 5000 mAh Battery Heats Up in Seconds

ADOBIRD$58.37704 rev

2y ago

Remington Hair Straightener [Care Shine & Softness] Radiance Shine (Ceramic Even Heat Ultra Fast Ready in 15 Seconds Variable Temperature 150-230C Rotating Cord) Straightening Iron S6308

REMINGTON$74.35270 rev

2y ago

Philips HP8401/00 Thermoprotect Straightener Black

Philips$30.879 rev

4y ago

What buyers say about hair straightener

What buyers praise and complain about, mined from review topics.

What buyers complain about

Functionality-Overall67%

“Its not even working”

Charging33%

“The product is not charging”

Top return reasons

Heating25%

Defective Material/Parts25%

Functionality-Overall19%

Charging6%

Product Condition6%

Flatness6%

Hair Related6%

Unsustainable Design6%

Common questions

Is hair straightener profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (30/100).
How competitive is the hair straightener niche?: 6 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hair straightener?: Top complaints mined from reviews: Functionality-Overall, Charging. The return rate is 2.2%.
What does it cost to enter the hair straightener niche?: Listings span $30.87–$467.91; the average listing price is $98.30 (sweet spot $15–$100). The average incumbent carries 14,612 reviews — the moat a new listing must climb.