Hair Straightener
FailThe top 5 brands take 100% of clicks, so Hair Straightener is a Fail.
- Flapen Score
- 30 / 100Ranks 85 of 111 Beauty niches · −5 vs the category median of 3530
- Market size
- $5K/yr13K searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 16 sellers
Flapen Score
Hair Straightener against its category
The dotted line is the Beauty average. Past it, Hair Straightener is stronger. Inside it, weaker.
Market
The Hair Straightener market on Amazon at a glance
Shoppers on Amazon Singapore searched for Hair Straightener 13K times last year and spent an estimated $5K. The top 5 brands take 100% of clicks. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $5Ka year
- Top search term
- hair straightener10K searches a year
02 · Price
A sale here is worth $98.30.
Listings sell for $98.30 on average, from $30.87 to $467.91. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $98.30 that is $0 to $10K a year per listing.
- Average price
- $98.30inside the $15 to $100 sweet spot
- Price range
- $30.87–$467.91
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 2.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #21 within Beauty. It carries 14,612 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 59%
- Out of stock, average day
- 13.0%
- Average rank
- #21in Beauty
- Average rating
- 4.38 starsAmazon Singapore average 4.47 stars
- Average reviews
- 14,612per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Hair Straightener products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips HP8401/00 Thermoprotect Straightener Black
- Price
- $30.87
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 4y ago

Remington S8540 Keratin Protect Straightener
- Price
- $105.42
- Rating
- 4.6/5
- Reviews
- 21,761
- Age
- 5y ago

Philips BHS530/00 Straightener 5000 series Light Pink Metallic
- Price
- $80.98
- Rating
- 4.5/5
- Reviews
- 867
- Age
- 4y ago

Straxelle Mini Cordless Hair Straighteners 2 in 1 Portable Flat Iron and Curler Adjustable Temp 175-215 Straightener with LED Display 5000mAh Travel Straightener for Women Men (White)
- Price
- $49.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Remington - Ceramic Hair Straightener - Shine Therapy
- Price
- $96.34
- Rating
- 4.7/5
- Reviews
- 3,862
- Age
- 5y ago
Trending
estimated 90-day click momentum![Remington Hair Straightener [Care Shine & Softness] Radiance Shine (Ceramic Even Heat Ultra Fast Ready in 15 Seconds Variable Temperature 150-230C Rotating Cord) Straightening Iron S6308](https://m.media-amazon.com/images/I/41k--5FZRsL.jpg)
Remington Hair Straightener [Care Shine & Softness] Radiance Shine (Ceramic Even Heat Ultra Fast Ready in 15 Seconds Variable Temperature 150-230C Rotating Cord) Straightening Iron S6308
- Price
- $74.35
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 2y ago

AkiraCosme Wireless Volumizing Hair Straightener Comb 5000mAh USB Portable Hair Straightener Brush
- Price
- $40.20
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago

PHILIPS HEATED STRAIGHTENING BRUSH BHH880/00
- Price
- $62.05
- Rating
- 4.3/5
- Reviews
- 13,255
- Age
- 7y ago

Straxelle Mini Cordless Hair Straighteners 2 in 1 Portable Flat Iron and Curler Adjustable Temp 175-215 Straightener with LED Display 5000mAh Travel Straightener for Women Men (White)
- Price
- $49.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Philips BHS530/00 Straightener 5000 series Light Pink Metallic
- Price
- $80.98
- Rating
- 4.5/5
- Reviews
- 867
- Age
- 4y ago
Newest
by launch date
Straxelle Mini Cordless Hair Straighteners 2 in 1 Portable Flat Iron and Curler Adjustable Temp 175-215 Straightener with LED Display 5000mAh Travel Straightener for Women Men (White)
- Price
- $49.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

AkiraCosme Wireless Volumizing Hair Straightener Comb 5000mAh USB Portable Hair Straightener Brush
- Price
- $40.20
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago

Cordless Hair Straighteners Titanium Portable Flat Iron Wireless Hair Straightener 2 in 1 for Straightening and Curling Travel Straightener Dual Voltage 5000 mAh Battery Heats Up in Seconds
- Price
- $58.37
- Rating
- 3.9/5
- Reviews
- 704
- Age
- 2y ago
![Remington Hair Straightener [Care Shine & Softness] Radiance Shine (Ceramic Even Heat Ultra Fast Ready in 15 Seconds Variable Temperature 150-230C Rotating Cord) Straightening Iron S6308](https://m.media-amazon.com/images/I/41k--5FZRsL.jpg)
Remington Hair Straightener [Care Shine & Softness] Radiance Shine (Ceramic Even Heat Ultra Fast Ready in 15 Seconds Variable Temperature 150-230C Rotating Cord) Straightening Iron S6308
- Price
- $74.35
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 2y ago

Philips HP8401/00 Thermoprotect Straightener Black
- Price
- $30.87
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- Philips49%
- REMINGTON36%
- Straxelle6%
- ADOBIRD4%
- akiracosme2%
- ghd2%
Demand
Hair Straightener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6× · 11 of 12 months tracked
Search terms
Top Hair Straightener search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair straightener10K/yr
- remington hair straightener1K/yr
- hair iron1K/yr
- flat iron825/yr
Reviews and returns
What reviews say buyers love and hate about Hair Straightener
We read the reviews and the return reasons for every product selling here.
“Its not even working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Straightener questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









