Hair Mask
FailShoppers spend an estimated $814 a year here, so Hair Mask is a Fail.
- Flapen Score
- 37 / 100Top 38% of 111 Beauty niches · +2 vs the category median of 3537
- Market size
- $814/yr9K searches / yr
- 90-day growth
- +12.9%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 22 sellers
Flapen Score
Hair Mask against its category
The dotted line is the Beauty average. Past it, Hair Mask is stronger. Inside it, weaker.
Market
The Hair Mask market on Amazon at a glance
Shoppers on Amazon Singapore searched for Hair Mask 9K times last year and spent an estimated $814. The top 5 brands take 74% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $814 a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- +12.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $814a year
- Top search term
- hair mask7K searches a year
02 · Price
A sale here is worth $16.98.
Listings sell for $16.98 on average, from $10.06 to $28.71. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $16.98 that is $0 to $2K a year per listing.
- Average price
- $16.98inside the $15 to $100 sweet spot
- Price range
- $10.06–$28.71
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #25 within Beauty. It carries 3,486 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 90%
- Out of stock, average day
- 7.5%
- Average rank
- #25in Beauty
- Average rating
- 4.57 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,486per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Hair Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TSUBAKI Premium Repair Mask 180g
- Price
- $14.90
- Rating
- 4.5/5
- Reviews
- 3,460
- Age
- 8y ago

Fino Premium Touch Hair Mask 230G
- Price
- $10.35
- Rating
- 4.3/5
- Reviews
- 2,803
- Age
- 13y ago

SheaMoisture Manuka Honey & Marfura Oil Hydration Intensive Masque Hair Treatment 12 Fl Oz
- Price
- $13.53
- Rating
- 4.6/5
- Reviews
- 20,547
- Age
- 7y ago

HERBAL ESSENCES Bio-Renew Deep Treatment Hydrate Hair Mask Aloe & Coconut Milk 300ml
- Price
- $12.22
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Tsubaki Premium Repair Mask Hair Pack 180 g x 3 Pieces + Bonus Hair Treatment For Damaged Hair Salon Wash Ion Repair Damage Gloss Dry Moisture Frizz
- Price
- $28.71
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 4y ago
Trending
estimated 90-day click momentum
Amika soulfood nourishing mask
- Price
- $25.71
- Rating
- 4.7/5
- Reviews
- 1,197
- Age
- 4y ago

HERBAL ESSENCES Bio-Renew Deep Treatment Hydrate Hair Mask Aloe & Coconut Milk 300ml
- Price
- $12.22
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

LOréal Professionnel Série Expert Absolut Repair Gold Quinoa + Protein Masque 250 ml
- Price
- $25.99
- Rating
- 4.6/5
- Reviews
- 4,012
- Age
- 5y ago

Tsubaki Premium Repair Mask Hair Pack 180 g x 3 Pieces + Bonus Hair Treatment For Damaged Hair Salon Wash Ion Repair Damage Gloss Dry Moisture Frizz
- Price
- $28.71
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 4y ago

Pantene Miracle Intensive Serum Mask Bond Repair 300ml
- Price
- $10.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Newest
by launch date
Pantene Miracle Intensive Serum Mask Bond Repair 300ml
- Price
- $10.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

HERBAL ESSENCES Bio-Renew Deep Treatment Hydrate Hair Mask Aloe & Coconut Milk 300ml
- Price
- $12.22
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Aussie Miracle Moisture Vegan Deep Treatment Hair Mask 225ml
- Price
- $10.06
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 3y ago

Tsubaki Premium Repair Mask Hair Pack 180 g x 3 Pieces + Bonus Hair Treatment For Damaged Hair Salon Wash Ion Repair Damage Gloss Dry Moisture Frizz
- Price
- $28.71
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 4y ago

Herbishh Argan Hair Mask-Deep Conditioning & Hydration For Healthier Looking Hair for very Dry Weak Stressed Out Hair No Sulphates No Parabens (250 ML)
- Price
- $18.00
- Rating
- 4.6/5
- Reviews
- 2,376
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
22
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
18%
- Tsubaki29%
- Fino15%
- Shea Moisture11%
- Herbal Essences11%
- L'Oréal Professionnel Paris9%
- Herbishh8%
- Open — no brand owns it (3 brands, 18%)
Demand
Hair Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









