Is hair mask profitable to sell on Amazon Singapore?

The niche generates $814/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Skip it (37/100).

How competitive is the hair mask niche?

9 brands and 22 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 74% of demand.

What does it cost to enter the hair mask niche?

Listings span $10.06–$28.71; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 3,486 reviews — the moat a new listing must climb.

hair mask

Skip it

A small market ($814/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$16.98

avg listing price — sweet spot $15–$100

Price range

Good$10.06–$28.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,485.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$814

$814/yr · 9K searches

According to Flapen's Amazon Singapore niche tracking, hair mask is a $814/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

hair mask market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $4K–$8K; units × avg price
Conversion rate: 0.5%
Avg BSR: #25
Page quality: 0%
Prime: 90%
Sponsored: 20%
Out of stock: 7.5%
Avg brand age: 86 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

Tsubaki29%
Fino15%
Shea Moisture11%
Herbal Essences11%
L'Oréal Professionnel Paris9%
Herbishh8%
Open — no brand owns it (3 brands, 18%)

Demand

Weekly Amazon search volume, last 47 weeks — +12.9% search growth over the last 90 days.

Open Trend

Top hair mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TSUBAKI Premium Repair Mask 180g

Tsubaki$14.904.5★3,460 rev

Fino Premium Touch Hair Mask 230G

Fino$10.354.3★2,803 rev

SheaMoisture Manuka Honey & Marfura Oil Hydration Intensive Masque Hair Treatment 12 Fl Oz

Shea Moisture$13.534.6★20,547 rev

HERBAL ESSENCES Bio-Renew Deep Treatment Hydrate Hair Mask Aloe & Coconut Milk 300ml

Herbal Essences$12.225.0★2 rev

Tsubaki Premium Repair Mask Hair Pack 180 g x 3 Pieces + Bonus Hair Treatment For Damaged Hair Salon Wash Ion Repair Damage Gloss Dry Moisture Frizz

Tsubaki$28.714.5★437 rev

Newest

by launch date

Pantene Miracle Intensive Serum Mask Bond Repair 300ml

Pantene$10.340 rev

10mo ago

HERBAL ESSENCES Bio-Renew Deep Treatment Hydrate Hair Mask Aloe & Coconut Milk 300ml

Herbal Essences$12.222 rev

1y ago

Aussie Miracle Moisture Vegan Deep Treatment Hair Mask 225ml

Aussie$10.0621 rev

3y ago

Tsubaki Premium Repair Mask Hair Pack 180 g x 3 Pieces + Bonus Hair Treatment For Damaged Hair Salon Wash Ion Repair Damage Gloss Dry Moisture Frizz

Tsubaki$28.71437 rev

4y ago

Herbishh Argan Hair Mask-Deep Conditioning & Hydration For Healthier Looking Hair for very Dry Weak Stressed Out Hair No Sulphates No Parabens (250 ML)

Herbishh$18.002,376 rev