Hair Dye
FailShoppers spend an estimated $1K a year here, so Hair Dye is a Fail.
- Flapen Score
- 34 / 100Ranks 59 of 111 Beauty niches · −1 vs the category median of 3534
- Market size
- $1K/yr12K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 11 sellers
Flapen Score
Hair Dye against its category
The dotted line is the Beauty average. Past it, Hair Dye is stronger. Inside it, weaker.
Market
The Hair Dye market on Amazon at a glance
Shoppers on Amazon Singapore searched for Hair Dye 12K times last year and spent an estimated $1K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $1Ka year
- Top search term
- hair dye6K searches a year
02 · Price
A sale here is worth $16.44.
Listings sell for $16.44 on average, from $10.99 to $21.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $16.44 that is $0 to $2K a year per listing.
- Average price
- $16.44inside the $15 to $100 sweet spot
- Price range
- $10.99–$21.88
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
11% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #20 within Beauty. It carries 2,471 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 78%
- Out of stock, average day
- 3.9%
- Average rank
- #20in Beauty
- Average rating
- 4.46 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,471per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 109 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 109 months
Products
Top Hair Dye products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Liese Blaune One-Touch Color Dark Brown
- Price
- $13.11
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7y ago

LOreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit Permanent Hair Color with Quick Precision Applicator 100 percent Gray Coverage 4 Dark Brown 2 count
- Price
- $21.83
- Rating
- 4.5/5
- Reviews
- 9,805
- Age
- 6y ago

Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz
- Price
- $21.88
- Rating
- 4.6/5
- Reviews
- 5,726
- Age
- 6y ago

LOreal Paris Créme Hair Colour #5 Natural Light Brown (100% Grey Coverage For Rich Radiant Colour) 1S
- Price
- $20.11
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

LOréal Paris Excellence Ash Supreme/Excellence Fashion Hair Colour (Hair Dye/Hair Care) 6.11 Smoky Ash
- Price
- $16.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago
Trending
estimated 90-day click momentum
Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz
- Price
- $21.88
- Rating
- 4.6/5
- Reviews
- 5,726
- Age
- 6y ago

Vegetal Safe Hair Color - Dark Brown 50gm |Certified Organic Allergy Free Hair Dye | Bio Natural Hair Color with No Ammonia Formula for Men & Women
- Price
- $10.99
- Rating
- 3.1/5
- Reviews
- 941
- Age
- 10y ago

LOreal Paris Men Expert One Twist Mess Free Permanent Hair Color Mens Hair Dye to Cover Grays Easy Mix Ammonia Free Application Real Black 02 1 Application Kit
- Price
- $16.79
- Rating
- 3.9/5
- Reviews
- 4,957
- Age
- 4y ago

Hoyu Cielo Colour Treatment Full Coverage Grey Hair Dye Treatment Dark Brown 230 g
- Price
- $14.55
- Rating
- 4.0/5
- Reviews
- 804
- Age
- 3y ago

Liese Blaune One-Touch Color Med Brown
- Price
- $12.58
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6y ago
Newest
by launch date
Hoyu Cielo Colour Treatment Full Coverage Grey Hair Dye Treatment Dark Brown 230 g
- Price
- $14.55
- Rating
- 4.0/5
- Reviews
- 804
- Age
- 3y ago

LOréal Paris Excellence Ash Supreme/Excellence Fashion Hair Colour (Hair Dye/Hair Care) 6.11 Smoky Ash
- Price
- $16.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

LOreal Paris Men Expert One Twist Mess Free Permanent Hair Color Mens Hair Dye to Cover Grays Easy Mix Ammonia Free Application Real Black 02 1 Application Kit
- Price
- $16.79
- Rating
- 3.9/5
- Reviews
- 4,957
- Age
- 4y ago

LOreal Paris Créme Hair Colour #5 Natural Light Brown (100% Grey Coverage For Rich Radiant Colour) 1S
- Price
- $20.11
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

LOreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit Permanent Hair Color with Quick Precision Applicator 100 percent Gray Coverage 4 Dark Brown 2 count
- Price
- $21.83
- Rating
- 4.5/5
- Reviews
- 9,805
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
11
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- L'Oreal Paris34%
- Liese30%
- ARCTIC FOX13%
- L'ORÉAL10%
- Cielo7%
- Vegetal6%
Demand
Hair Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Search terms
Top Hair Dye search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair dye6K/yr
- hair color3K/yr
- hair colour2K/yr
- loreal hair colour242/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Dye questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









