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Hair Dye

Fail

Shoppers spend an estimated $1K a year here, so Hair Dye is a Fail.

Flapen Score
34
34 / 100
Ranks 59 of 111 Beauty niches · −1 vs the category median of 35
Market size
$1K/yr12K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
74%top-5 click share · 6 brands · 11 sellers

Flapen Score

Hair Dye against its category

The dotted line is the Beauty average. Past it, Hair Dye is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Dye market on Amazon at a glance

Shoppers on Amazon Singapore searched for Hair Dye 12K times last year and spent an estimated $1K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
0.7%
Market size, estimated
$1Ka year
Top search term
hair dye6K searches a year

02 · Price

A sale here is worth $16.44.

Listings sell for $16.44 on average, from $10.99 to $21.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $16.44 that is $0 to $2K a year per listing.

Average price
$16.44inside the $15 to $100 sweet spot
Price range
$10.99–$21.88
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #20 within Beauty. It carries 2,471 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
78%
Out of stock, average day
3.9%
Average rank
#20in Beauty
Average rating
4.46 starsAmazon Singapore average 4.47 stars
Average reviews
2,471per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
109 months

Products

Top Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 230%
  • Brand 313%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Hair Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair dye6K/yr
  • hair color3K/yr
  • hair colour2K/yr
  • loreal hair colour242/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Hair Dye questions

Answered from the same tracked data.