hair dye
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Price range
Good$10.99–$21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,471.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$1K$1K/yr · 12K searches
According to Flapen's Amazon Singapore niche tracking, hair dye is a $1K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hair dye market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $4K–$8K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 11%
- Out of stock
- 3.9%
- Avg brand age
- 109 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- L'Oreal Paris34%
- Liese30%
- ARCTIC FOX13%
- L'ORÉAL10%
- Cielo7%
- Vegetal6%
Demand
Weekly Amazon search volume, last 46 weeks — +3.8% search growth over the last 90 days.Top hair dye search terms
- hair dye6K/yr
- hair color3K/yr
- hair colour2K/yr
- loreal hair colour242/yr
Top hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liese Blaune One-Touch Color Dark Brown
Liese$13.115.0★3 rev
LOreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit Permanent Hair Color with Quick Precision Applicator 100 percent Gray Coverage 4 Dark Brown 2 count
L'Oreal Paris$21.834.5★9,805 rev
Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz
ARCTIC FOX$21.884.6★5,726 rev
LOreal Paris Créme Hair Colour #5 Natural Light Brown (100% Grey Coverage For Rich Radiant Colour) 1S
L'ORÉAL$20.115.0★1 rev
LOréal Paris Excellence Ash Supreme/Excellence Fashion Hair Colour (Hair Dye/Hair Care) 6.11 Smoky Ash
L'Oreal Paris$16.115.0★2 rev
Newest
by launch date
Hoyu Cielo Colour Treatment Full Coverage Grey Hair Dye Treatment Dark Brown 230 g
Cielo$14.55804 rev
LOréal Paris Excellence Ash Supreme/Excellence Fashion Hair Colour (Hair Dye/Hair Care) 6.11 Smoky Ash
L'Oreal Paris$16.112 rev
LOreal Paris Men Expert One Twist Mess Free Permanent Hair Color Mens Hair Dye to Cover Grays Easy Mix Ammonia Free Application Real Black 02 1 Application Kit
L'Oreal Paris$16.794,957 rev
LOreal Paris Créme Hair Colour #5 Natural Light Brown (100% Grey Coverage For Rich Radiant Colour) 1S
L'ORÉAL$20.111 rev
LOreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit Permanent Hair Color with Quick Precision Applicator 100 percent Gray Coverage 4 Dark Brown 2 count
L'Oreal Paris$21.839,805 rev
Trending
90-day click momentumArctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz
ARCTIC FOX$21.884.6★
Vegetal Safe Hair Color - Dark Brown 50gm |Certified Organic Allergy Free Hair Dye | Bio Natural Hair Color with No Ammonia Formula for Men & Women
Vegetal$10.993.1★
LOreal Paris Men Expert One Twist Mess Free Permanent Hair Color Mens Hair Dye to Cover Grays Easy Mix Ammonia Free Application Real Black 02 1 Application Kit
L'Oreal Paris$16.793.9★
Hoyu Cielo Colour Treatment Full Coverage Grey Hair Dye Treatment Dark Brown 230 g
Cielo$14.554.0★
Liese Blaune One-Touch Color Med Brown
Liese$12.585.0★
Common questions
- Is hair dye profitable to sell on Amazon Singapore?
- The niche generates $1K/yr across 9 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the hair dye niche?
- 6 brands and 11 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 94% of demand.
- What does it cost to enter the hair dye niche?
- Listings span $10.99–$21.88; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 2,471 reviews — the moat a new listing must climb.