Hair Dye
a small market ($1K/yr) — Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 59 of 111 Beauty niches · −1 vs the category median of 35
Is Hair Dye profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Hair Dye is a $1K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 34/100.
Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.8% over the last 90 days and 0.7% of searches end in a purchase.
$1K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 9 products
Top Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Liese Blaune One-Touch Color Dark Brown
- Price
- $13.11
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7y ago
LOreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit Permanent Hair Color with Quick Precision Applicator 100 percent Gray Coverage 4 Dark Brown 2 count
- Price
- $21.83
- Rating
- 4.5/5
- Reviews
- 9,805
- Age
- 6y ago
Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz
- Price
- $21.88
- Rating
- 4.6/5
- Reviews
- 5,726
- Age
- 6y ago
LOreal Paris Créme Hair Colour #5 Natural Light Brown (100% Grey Coverage For Rich Radiant Colour) 1S
- Price
- $20.11
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
LOréal Paris Excellence Ash Supreme/Excellence Fashion Hair Colour (Hair Dye/Hair Care) 6.11 Smoky Ash
- Price
- $16.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago
Trending
90-day click momentumArctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz
- Price
- $21.88
- Rating
- 4.6/5
- Reviews
- 5,726
- Age
- 6y ago
Vegetal Safe Hair Color - Dark Brown 50gm |Certified Organic Allergy Free Hair Dye | Bio Natural Hair Color with No Ammonia Formula for Men & Women
- Price
- $10.99
- Rating
- 3.1/5
- Reviews
- 941
- Age
- 10y ago
LOreal Paris Men Expert One Twist Mess Free Permanent Hair Color Mens Hair Dye to Cover Grays Easy Mix Ammonia Free Application Real Black 02 1 Application Kit
- Price
- $16.79
- Rating
- 3.9/5
- Reviews
- 4,957
- Age
- 4y ago
Hoyu Cielo Colour Treatment Full Coverage Grey Hair Dye Treatment Dark Brown 230 g
- Price
- $14.55
- Rating
- 4.0/5
- Reviews
- 804
- Age
- 3y ago
Liese Blaune One-Touch Color Med Brown
- Price
- $12.58
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6y ago
Newest
by launch dateHoyu Cielo Colour Treatment Full Coverage Grey Hair Dye Treatment Dark Brown 230 g
- Price
- $14.55
- Rating
- 4.0/5
- Reviews
- 804
- Age
- 3y ago
LOréal Paris Excellence Ash Supreme/Excellence Fashion Hair Colour (Hair Dye/Hair Care) 6.11 Smoky Ash
- Price
- $16.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago
LOreal Paris Men Expert One Twist Mess Free Permanent Hair Color Mens Hair Dye to Cover Grays Easy Mix Ammonia Free Application Real Black 02 1 Application Kit
- Price
- $16.79
- Rating
- 3.9/5
- Reviews
- 4,957
- Age
- 4y ago
LOreal Paris Créme Hair Colour #5 Natural Light Brown (100% Grey Coverage For Rich Radiant Colour) 1S
- Price
- $20.11
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
LOreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit Permanent Hair Color with Quick Precision Applicator 100 percent Gray Coverage 4 Dark Brown 2 count
- Price
- $21.83
- Rating
- 4.5/5
- Reviews
- 9,805
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 flat
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- L'Oreal Paris34%
- Liese30%
- ARCTIC FOX13%
- L'ORÉAL10%
- Cielo7%
- Vegetal6%
Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair dye6K/yr
- hair color3K/yr
- hair colour2K/yr
- loreal hair colour242/yr
Common Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
