Hair Dye
FailShoppers spend an estimated $1K a year here, so Hair Dye is a Fail.
- Flapen Score
- 34 / 100Ranks 59 of 111 Beauty niches · −1 vs the category median of 3534
- Market size
- $1K/yr12K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 11 sellers
Flapen Score
Hair Dye against its category
The dotted line is the Beauty average. Past it, Hair Dye is stronger. Inside it, weaker.
Market
The Hair Dye market on Amazon at a glance
Shoppers on Amazon Singapore searched for Hair Dye 12K times last year and spent an estimated $1K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $1Ka year
- Top search term
- hair dye6K searches a year
02 · Price
A sale here is worth $16.44.
Listings sell for $16.44 on average, from $10.99 to $21.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $16.44 that is $0 to $2K a year per listing.
- Average price
- $16.44inside the $15 to $100 sweet spot
- Price range
- $10.99–$21.88
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
11% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #20 within Beauty. It carries 2,471 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 78%
- Out of stock, average day
- 3.9%
- Average rank
- #20in Beauty
- Average rating
- 4.46 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,471per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 109 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 109 months
Products
Top Hair Dye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 134%
- Brand 230%
- Brand 313%
- Brand 410%
- Brand 57%
- Brand 66%
Demand
Hair Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Search terms
Top Hair Dye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair dye6K/yr
- hair color3K/yr
- hair colour2K/yr
- loreal hair colour242/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Dye questions
Answered from the same tracked data.









