Is feminine wash profitable to sell on Amazon Singapore?

The niche generates $4K/yr across 15 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Skip it (37/100).

How competitive is the feminine wash niche?

4 brands and 11 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.

When does demand for feminine wash peak?

Demand peaks in Jun–Nov; the busiest month runs 2.4× the quietest.

What does it cost to enter the feminine wash niche?

Listings span $4.37–$32.33; the average listing price is $14.90 (sweet spot $15–$100). The average incumbent carries 8,735 reviews — the moat a new listing must climb.

feminine wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Good$14.90

avg listing price — sweet spot $15–$100

Price range

Good$4.37–$32.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Review moat

Bad8,735.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$4K

$4K/yr · 6K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, feminine wash is a $4K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

feminine wash market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $7K–$11K; units × avg price
Conversion rate: 4.2%
Avg BSR: #235
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 3.6%
Avg brand age: 109 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

Vagisil83%
Summer's Eve7%
Good Virtues Co.6%
Lactacyd5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +5.0% search growth over the last 90 days.

Peak months: Jun, Nov · busiest ÷ quietest = 2.4×

Open Trend

Top feminine wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vagisil pH Balanced Daily Intimate Feminine Wash for Women Gynecologist Tested Hypoallergenic 12 Ounce- Pack of 3 (Packaging May Vary)

Vagisil$24.284.8★11,926 rev

Vagisil pH Balance Daily Intimate Wash 240ml

Vagisil$13.054.7★1,548 rev

Vagisil Sensitive Feminine Wash 240ml

Vagisil$12.684.6★1,549 rev

Vagisil Scentsitive Scents Daily Intimate Wash Peach Blossom 354ml

Vagisil$14.904.7★9,066 rev

Good Virtues Co. Sensible and Serene Lightening Feminine Hygiene Wash

Good Virtues Co.$4.375.0★1 rev

Newest

by launch date

Vagisil [Bundle] Ultra Fresh Intimate Wash 240ml x 3

Vagisil$32.331 rev

2y ago

Good Virtues Co. Sensible and Serene Lightening Feminine Hygiene Wash

Good Virtues Co.$4.371 rev

4y ago

Vagisil pH Balanced Daily Intimate Feminine Wash for Women Gynecologist Tested Hypoallergenic 12 Ounce- Pack of 3 (Packaging May Vary)

Vagisil$24.2811,926 rev

6y ago

Lactacyd Feminine Wash Odor Fresh - 24 Hours Protection from Odor 250ml Twin Pack

Lactacyd$23.341 rev

6y ago

Summers Eve Cleansing Wash Fragrance Free 15 oz

Summer's Eve$8.0320,169 rev

7y ago

Common questions

Is feminine wash profitable to sell on Amazon Singapore?: The niche generates $4K/yr across 15 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Skip it (37/100).
How competitive is the feminine wash niche?: 4 brands and 11 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
When does demand for feminine wash peak?: Demand peaks in Jun–Nov; the busiest month runs 2.4× the quietest.
What does it cost to enter the feminine wash niche?: Listings span $4.37–$32.33; the average listing price is $14.90 (sweet spot $15–$100). The average incumbent carries 8,735 reviews — the moat a new listing must climb.