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Feminine Wash

Fail

The top 5 brands take 100% of clicks, so Feminine Wash is a Fail.

Flapen Score
37
37 / 100
Top 38% of 111 Beauty niches · +2 vs the category median of 35
Market size
$4K/yr6K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
56%top-5 click share · 4 brands · 11 sellers

Flapen Score

Feminine Wash against its category

The dotted line is the Beauty average. Past it, Feminine Wash is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feminine Wash market on Amazon at a glance

Shoppers on Amazon Singapore searched for Feminine Wash 6K times last year and spent an estimated $4K. All 4 brands take every click. Demand peaks in Jun–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
4.2%
Market size, estimated
$4Ka year
Peak month
November2.4× the quietest month
Top search term
feminine wash3K searches a year

02 · Price

A sale here is worth $14.90.

Listings sell for $14.90 on average, from $4.37 to $32.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $14.90 that is $0 to $1K a year per listing.

Average price
$14.90under the $15 to $100 sweet spot
Price range
$4.37–$32.33
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #235 within Beauty. It carries 8,735 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#235in Beauty
Average rating
4.74 starsAmazon Singapore average 4.47 stars
Average reviews
8,735per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
109 months

Products

Top Feminine Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Feminine Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 2.4×

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Feminine Wash questions

Answered from the same tracked data.