Is face cream profitable to sell on Amazon Singapore?

The niche generates $0/yr across 3 tracked products. 90-day search growth is -13.8%. Flapen's verdict: Skip it (25/100).

How competitive is the face cream niche?

3 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for face cream peak?

Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the face cream niche?

Listings span $13.31–$25.50; the average listing price is $18.12 (sweet spot $15–$100). The average incumbent carries 46,823 reviews — the moat a new listing must climb.

face cream

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Great$13.31–$25.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.12

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Review moat

Bad46,823.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 7K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, face cream is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 25/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

face cream market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $5K–$9K; units × avg price
Conversion rate: 0.0%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 3.6%
Avg brand age: 99 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

CeraVe43%
L'Oreal Paris33%
Neutrogena24%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top face cream search terms

face cream3K/yr -8.9%0.0% conv.
face moisturizer1K/yr +45.5%0.3% conv.
moisturizer face1K/yr -38.8%0.0% conv.
face moisturiser1K/yr -57.9%0.7% conv.
moisturiser face339/yr +85.7%0.8% conv.

All search terms

Top face cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe Skin Renewing Night Cream | Niacinamide Peptide Complex and Hyaluronic Acid Moisturizer for Face | 1.7 Ounce Packaging may Vary

CeraVe$25.504.6★55,633 rev

LOreal Paris Collagen Daily Face Moisturizer Anti Aging Face Cream to Reduce Wrinkles and Provide Intense Hydration 1.7 oz

L'Oreal Paris$15.544.6★65,045 rev

Neutrogena Hydro Boost Water Gel (Moisturizer) For All Skin Types 50g

Neutrogena$13.314.3★19,792 rev

Newest

by launch date

CeraVe Skin Renewing Night Cream | Niacinamide Peptide Complex and Hyaluronic Acid Moisturizer for Face | 1.7 Ounce Packaging may Vary

CeraVe$25.5055,633 rev

11y ago

Neutrogena Hydro Boost Water Gel (Moisturizer) For All Skin Types 50g

Neutrogena$13.3119,792 rev

12y ago

LOreal Paris Collagen Daily Face Moisturizer Anti Aging Face Cream to Reduce Wrinkles and Provide Intense Hydration 1.7 oz

L'Oreal Paris$15.5465,045 rev

13y ago

What buyers say about face cream

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money100%

“Thanks for the fantastic price”

Top return reasons

Size-Overall100%

Common questions

Is face cream profitable to sell on Amazon Singapore?: The niche generates $0/yr across 3 tracked products. 90-day search growth is -13.8%. Flapen's verdict: Skip it (25/100).
How competitive is the face cream niche?: 3 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for face cream peak?: Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the face cream niche?: Listings span $13.31–$25.50; the average listing price is $18.12 (sweet spot $15–$100). The average incumbent carries 46,823 reviews — the moat a new listing must climb.