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Face Cream

Fail

Shoppers spend an estimated $0 a year here, so Face Cream is a Fail.

Flapen Score
25
25 / 100
Ranks 106 of 111 Beauty niches · −10 vs the category median of 35
Market size
$0/yr7K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 10 sellers

Flapen Score

Face Cream against its category

The dotted line is the Beauty average. Past it, Face Cream is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Cream market on Amazon at a glance

Shoppers on Amazon Singapore searched for Face Cream 7K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October1.7× the quietest month
Top search term
face cream3K searches a year

02 · Price

A sale here is worth $18.12.

Listings sell for $18.12 on average, from $13.31 to $25.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $18.12 that is $0 to $2K a year per listing.

Average price
$18.12inside the $15 to $100 sweet spot
Price range
$13.31–$25.50
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #13 within Beauty. It carries 46,823 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#13in Beauty
Average rating
4.50 starsAmazon Singapore average 4.47 stars
Average reviews
46,823per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
99 months

Products

Top Face Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 233%
  • Brand 324%

Demand

Face Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Face Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face cream3K/yr
  • face moisturizer1K/yr
  • moisturizer face1K/yr
  • face moisturiser1K/yr
  • moisturiser face339/yr

Reviews and returns

What reviews say buyers love and hate about Face Cream

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Value For Money”
0.1%of orders come back
“Thanks for the fantastic price”
A buyer, on “Value For Money”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Face Cream questions

Answered from the same tracked data.