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Eyeliner

Fail

Shoppers spend an estimated $0 a year here, so Eyeliner is a Fail.

Flapen Score
35
35 / 100
Ranks 53 of 111 Beauty niches · on the category median
Market size
$0/yr5K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
61%top-5 click share · 8 brands · 16 sellers

Flapen Score

Eyeliner against its category

The dotted line is the Beauty average. Past it, Eyeliner is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyeliner market on Amazon at a glance

Shoppers on Amazon Singapore searched for Eyeliner 5K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October1.8× the quietest month
Top search term
eyeliner4K searches a year

02 · Price

A sale here is worth $10.95.

Listings sell for $10.95 on average, from $3.15 to $16.82. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $10.95 that is $0 to $1K a year per listing.

Average price
$10.95under the $15 to $100 sweet spot
Price range
$3.15–$16.82
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #80 within Beauty. It carries 26,161 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#80in Beauty
Average rating
4.20 starsAmazon Singapore average 4.47 stars
Average reviews
26,161per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 120 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
120 months

Products

Top Eyeliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

10%

  • Brand 134%
  • Brand 217%
  • Brand 315%
  • Brand 410%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (2 brands, 10%)

Demand

Eyeliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Eyeliner questions

Answered from the same tracked data.