Eyeliner
FailShoppers spend an estimated $0 a year here, so Eyeliner is a Fail.
- Flapen Score
- 35 / 100Ranks 53 of 111 Beauty niches · on the category median35
- Market size
- $0/yr5K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 16 sellers
Flapen Score
Eyeliner against its category
The dotted line is the Beauty average. Past it, Eyeliner is stronger. Inside it, weaker.
Market
The Eyeliner market on Amazon at a glance
Shoppers on Amazon Singapore searched for Eyeliner 5K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- October1.8× the quietest month
- Top search term
- eyeliner4K searches a year
02 · Price
A sale here is worth $10.95.
Listings sell for $10.95 on average, from $3.15 to $16.82. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $10.95 that is $0 to $1K a year per listing.
- Average price
- $10.95under the $15 to $100 sweet spot
- Price range
- $3.15–$16.82
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #80 within Beauty. It carries 26,161 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #80in Beauty
- Average rating
- 4.20 starsAmazon Singapore average 4.47 stars
- Average reviews
- 26,161per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 120 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 120 months
Products
Top Eyeliner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EPIC INK LINER eyeliner waterproof #black 1 ml
- Price
- $14.60
- Rating
- 4.5/5
- Reviews
- 88,761
- Age
- 8y ago

NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Always Onyx Black Eyeliner
- Price
- $16.82
- Rating
- 4.5/5
- Reviews
- 120,885
- Age
- 14y ago

Heroine Make Kiss Me Superkeep Smooth Liquid Eyeliner Jet Black
- Price
- $12.93
- Rating
- 4.3/5
- Reviews
- 5,903
- Age
- 11y ago

Revlon ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener 202 Black Brown 0.01 oz
- Price
- $10.17
- Rating
- 4.5/5
- Reviews
- 40,613
- Age
- 27y ago

e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Black
- Price
- $10.21
- Rating
- 4.4/5
- Reviews
- 33,682
- Age
- 7y ago
Trending
estimated 90-day click momentum
Silkygirl Wing It Sharp Liner 01 Super Black 0.5 Grams
- Price
- $9.51
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 6y ago

NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Always Onyx Black Eyeliner
- Price
- $16.82
- Rating
- 4.5/5
- Reviews
- 120,885
- Age
- 14y ago

e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Black
- Price
- $10.21
- Rating
- 4.4/5
- Reviews
- 33,682
- Age
- 7y ago

Silkygirl Perfect Stay 20HR Eyeliner 01 Blackest Black
- Price
- $8.79
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 7y ago

NOONS UP Flat Eye-Liner - Ultra-Slim Waterproof Liquid Eyeliner Pen Quick-Dry & Smudge-Proof Bold Black (0.5ml)
- Price
- $13.69
- Rating
- 3.8/5
- Reviews
- 543
- Age
- 2y ago
Newest
by launch date
Color Mirror Retractable Black Gel Eyeliner Smudge Proof Waterproof Creamy Texture Long lasting & Smooth Eye Liner Pencil with Brush Built in Sharpener
- Price
- $8.49
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 1y ago

NOONS UP Flat Eye-Liner - Ultra-Slim Waterproof Liquid Eyeliner Pen Quick-Dry & Smudge-Proof Bold Black (0.5ml)
- Price
- $13.69
- Rating
- 3.8/5
- Reviews
- 543
- Age
- 2y ago

Silkygirl Wing It Sharp Liner 01 Super Black 0.5 Grams
- Price
- $9.51
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 6y ago

e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Black
- Price
- $10.21
- Rating
- 4.4/5
- Reviews
- 33,682
- Age
- 7y ago

Silkygirl Long Wearing Eyeliner 01 Black
- Price
- $8.86
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
16
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
10%
- NYX PROFESSIONAL MAKEUP34%
- Silkygirl17%
- REVLON15%
- Heroine Make10%
- e.l.f.8%
- NOON'S UP6%
- Open — no brand owns it (2 brands, 10%)
Demand
Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyeliner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









