Is eyeliner profitable to sell on Amazon Singapore?

The niche generates $0/yr across 12 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (35/100).

How competitive is the eyeliner niche?

8 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.

When does demand for eyeliner peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the eyeliner niche?

Listings span $3.15–$16.82; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 26,161 reviews — the moat a new listing must climb.

eyeliner

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.95

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Review moat

Bad26,160.58

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$3.15–$16.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$0

$0/yr · 5K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, eyeliner is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

eyeliner market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $1K–$3K; units × avg price
Conversion rate: 0.0%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 17%
Out of stock: 0.3%
Avg brand age: 120 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

10%

NYX PROFESSIONAL MAKEUP34%
Silkygirl17%
REVLON15%
Heroine Make10%
e.l.f.8%
NOON'S UP6%
Open — no brand owns it (2 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top eyeliner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EPIC INK LINER eyeliner waterproof #black 1 ml

NYX PROFESSIONAL MAKEUP$14.604.5★88,761 rev

NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Always Onyx Black Eyeliner

NYX PROFESSIONAL MAKEUP$16.824.5★120,885 rev

Heroine Make Kiss Me Superkeep Smooth Liquid Eyeliner Jet Black

Heroine Make$12.934.3★5,903 rev

Revlon ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener 202 Black Brown 0.01 oz

REVLON$10.174.5★40,613 rev

e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Black

e.l.f.$10.214.4★33,682 rev

Newest

by launch date

Color Mirror Retractable Black Gel Eyeliner Smudge Proof Waterproof Creamy Texture Long lasting & Smooth Eye Liner Pencil with Brush Built in Sharpener

Color Mirror$8.49136 rev

1y ago

NOONS UP Flat Eye-Liner - Ultra-Slim Waterproof Liquid Eyeliner Pen Quick-Dry & Smudge-Proof Bold Black (0.5ml)

NOON'S UP$13.69543 rev

2y ago

Silkygirl Wing It Sharp Liner 01 Super Black 0.5 Grams

Silkygirl$9.512 rev

6y ago

e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Black

e.l.f.$10.2133,682 rev

7y ago

Silkygirl Long Wearing Eyeliner 01 Black

Silkygirl$8.866 rev