Eyeliner
FailShoppers spend an estimated $0 a year here, so Eyeliner is a Fail.
- Flapen Score
- 35 / 100Ranks 53 of 111 Beauty niches · on the category median35
- Market size
- $0/yr5K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 16 sellers
Flapen Score
Eyeliner against its category
The dotted line is the Beauty average. Past it, Eyeliner is stronger. Inside it, weaker.
Market
The Eyeliner market on Amazon at a glance
Shoppers on Amazon Singapore searched for Eyeliner 5K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- October1.8× the quietest month
- Top search term
- eyeliner4K searches a year
02 · Price
A sale here is worth $10.95.
Listings sell for $10.95 on average, from $3.15 to $16.82. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $10.95 that is $0 to $1K a year per listing.
- Average price
- $10.95under the $15 to $100 sweet spot
- Price range
- $3.15–$16.82
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #80 within Beauty. It carries 26,161 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #80in Beauty
- Average rating
- 4.20 starsAmazon Singapore average 4.47 stars
- Average reviews
- 26,161per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 120 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 120 months
Products
Top Eyeliner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
10%
- Brand 134%
- Brand 217%
- Brand 315%
- Brand 410%
- Brand 58%
- Brand 66%
- Open — no brand owns it (2 brands, 10%)
Demand
Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyeliner questions
Answered from the same tracked data.









