epsom salt
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Price range
Okay$4.74–$23.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,527.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$3K$3K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, epsom salt is a $3K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
epsom salt market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $8K–$12K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 11%
- Out of stock
- 13.6%
- Avg brand age
- 78 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Sea Crystals35%
- Dr Teal's28%
- Essential26%
- Everblue7%
- Generic5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top epsom salt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Essential Epsom Salts 375g
Essential$4.744.8★19 rev
Epsom Salt 8.8 lbs (4 kg) Includes Measuring Spoon Made in Japan Cosmetics Bath Salt Radiation Inspection Quality Inspected
Sea Crystals$23.754.2★2,212 rev
Dr Teals Epsom Salt Magnesium Soak Relax & Relief with Eucalyptus & Spearmint Essential Oils 3 lbs
Dr Teal's$15.284.8★35,685 rev
Dr Teals Epsom Salt Magnesium Soak Soothe & Sleep with Lavender 3 lbs
Dr Teal's$17.744.8★35,685 rev
EVERBLUE Epsom Salts Magnesium Sulfate 500g
Everblue$7.330.0★0 rev
Newest
by launch dateEVERBLUE Epsom Salts Magnesium Sulfate 500g
Everblue$7.330 rev
Organic Herb Pure Epsom Salt | 100% Natural Magnesium Sulfate Crystals | Muscle Relaxation Detox Bath & Foot Soak | Skin Softening & Stress Relief | Unscented Spa-Grade Bath Salt
Generic$16.321 rev
Epsom Salt 8.8 lbs (4 kg) Includes Measuring Spoon Made in Japan Cosmetics Bath Salt Radiation Inspection Quality Inspected
Sea Crystals$23.752,212 rev
Sea Crystals Epsom Salt Lavender Scent 4.9 lbs (2.2 kg) (Bath Cosmetics) Includes Measuring Spoon
Sea Crystals$19.945,204 rev
Epsom Salt 4.9 lbs (2.2 kg) Original Made in Japan Magnesium Sulfate Fragrance-free Bath Cosmetics
Sea Crystals$22.0712,232 rev
Trending
90-day click momentumDr Teals Epsom Salt Magnesium Soak Soothe & Sleep with Lavender 3 lbs
Dr Teal's$17.744.8★
Epsom Salt 8.8 lbs (4 kg) Includes Measuring Spoon Made in Japan Cosmetics Bath Salt Radiation Inspection Quality Inspected
Sea Crystals$23.754.2★
EVERBLUE Epsom Salts Magnesium Sulfate 500g
Everblue$7.330.0★
Dr Teals Epsom Salt Magnesium Soak Relax & Relief with Eucalyptus & Spearmint Essential Oils 3 lbs
Dr Teal's$15.284.8★
Sea Crystals Epsom Salt Lavender Scent 4.9 lbs (2.2 kg) (Bath Cosmetics) Includes Measuring Spoon
Sea Crystals$19.944.3★
Common questions
- Is epsom salt profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 9 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the epsom salt niche?
- 5 brands and 10 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- When does demand for epsom salt peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the epsom salt niche?
- Listings span $4.74–$23.75; the average listing price is $15.70 (sweet spot $15–$100). The average incumbent carries 10,528 reviews — the moat a new listing must climb.