Epsom Salt
FailThe top 5 brands take 100% of clicks, so Epsom Salt is a Fail.
- Flapen Score
- 36 / 100Top 43% of 111 Beauty niches · +1 vs the category median of 3536
- Market size
- $3K/yr5K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 10 sellers
Flapen Score
Epsom Salt against its category
The dotted line is the Beauty average. Past it, Epsom Salt is stronger. Inside it, weaker.
Market
The Epsom Salt market on Amazon at a glance
Shoppers on Amazon Singapore searched for Epsom Salt 5K times last year and spent an estimated $3K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $3Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- epsom salt4K searches a year
02 · Price
A sale here is worth $15.70.
Listings sell for $15.70 on average, from $4.74 to $23.75. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $15.70 that is $0 to $2K a year per listing.
- Average price
- $15.70inside the $15 to $100 sweet spot
- Price range
- $4.74–$23.75
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #11 within Beauty. It carries 10,528 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 89%
- Out of stock, average day
- 13.6%
- Average rank
- #11in Beauty
- Average rating
- 4.11 starsAmazon Singapore average 4.47 stars
- Average reviews
- 10,528per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Epsom Salt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Essential Epsom Salts 375g
- Price
- $4.74
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 7y ago

Epsom Salt 8.8 lbs (4 kg) Includes Measuring Spoon Made in Japan Cosmetics Bath Salt Radiation Inspection Quality Inspected
- Price
- $23.75
- Rating
- 4.2/5
- Reviews
- 2,212
- Age
- 4y ago

Dr Teals Epsom Salt Magnesium Soak Relax & Relief with Eucalyptus & Spearmint Essential Oils 3 lbs
- Price
- $15.28
- Rating
- 4.8/5
- Reviews
- 35,685
- Age
- 11y ago

Dr Teals Epsom Salt Magnesium Soak Soothe & Sleep with Lavender 3 lbs
- Price
- $17.74
- Rating
- 4.8/5
- Reviews
- 35,685
- Age
- 11y ago

EVERBLUE Epsom Salts Magnesium Sulfate 500g
- Price
- $7.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dr Teals Epsom Salt Magnesium Soak Soothe & Sleep with Lavender 3 lbs
- Price
- $17.74
- Rating
- 4.8/5
- Reviews
- 35,685
- Age
- 11y ago

Epsom Salt 8.8 lbs (4 kg) Includes Measuring Spoon Made in Japan Cosmetics Bath Salt Radiation Inspection Quality Inspected
- Price
- $23.75
- Rating
- 4.2/5
- Reviews
- 2,212
- Age
- 4y ago

EVERBLUE Epsom Salts Magnesium Sulfate 500g
- Price
- $7.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Dr Teals Epsom Salt Magnesium Soak Relax & Relief with Eucalyptus & Spearmint Essential Oils 3 lbs
- Price
- $15.28
- Rating
- 4.8/5
- Reviews
- 35,685
- Age
- 11y ago

Sea Crystals Epsom Salt Lavender Scent 4.9 lbs (2.2 kg) (Bath Cosmetics) Includes Measuring Spoon
- Price
- $19.94
- Rating
- 4.3/5
- Reviews
- 5,204
- Age
- 4y ago
Newest
by launch date
EVERBLUE Epsom Salts Magnesium Sulfate 500g
- Price
- $7.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Organic Herb Pure Epsom Salt | 100% Natural Magnesium Sulfate Crystals | Muscle Relaxation Detox Bath & Foot Soak | Skin Softening & Stress Relief | Unscented Spa-Grade Bath Salt
- Price
- $16.32
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2y ago

Epsom Salt 8.8 lbs (4 kg) Includes Measuring Spoon Made in Japan Cosmetics Bath Salt Radiation Inspection Quality Inspected
- Price
- $23.75
- Rating
- 4.2/5
- Reviews
- 2,212
- Age
- 4y ago

Sea Crystals Epsom Salt Lavender Scent 4.9 lbs (2.2 kg) (Bath Cosmetics) Includes Measuring Spoon
- Price
- $19.94
- Rating
- 4.3/5
- Reviews
- 5,204
- Age
- 4y ago

Epsom Salt 4.9 lbs (2.2 kg) Original Made in Japan Magnesium Sulfate Fragrance-free Bath Cosmetics
- Price
- $22.07
- Rating
- 4.3/5
- Reviews
- 12,232
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Sea Crystals35%
- Dr Teal's28%
- Essential26%
- Everblue7%
- Generic5%
Demand
Epsom Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epsom Salt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









