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Epsom Salt

Fail

The top 5 brands take 100% of clicks, so Epsom Salt is a Fail.

Flapen Score
36
36 / 100
Top 43% of 111 Beauty niches · +1 vs the category median of 35
Market size
$3K/yr5K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
80%top-5 click share · 5 brands · 10 sellers

Flapen Score

Epsom Salt against its category

The dotted line is the Beauty average. Past it, Epsom Salt is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epsom Salt market on Amazon at a glance

Shoppers on Amazon Singapore searched for Epsom Salt 5K times last year and spent an estimated $3K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
3.6%
Market size, estimated
$3Ka year
Peak month
December1.5× the quietest month
Top search term
epsom salt4K searches a year

02 · Price

A sale here is worth $15.70.

Listings sell for $15.70 on average, from $4.74 to $23.75. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $15.70 that is $0 to $2K a year per listing.

Average price
$15.70inside the $15 to $100 sweet spot
Price range
$4.74–$23.75
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #11 within Beauty. It carries 10,528 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
89%
Out of stock, average day
13.6%
Average rank
#11in Beauty
Average rating
4.11 starsAmazon Singapore average 4.47 stars
Average reviews
10,528per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Epsom Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 135%
  • Brand 228%
  • Brand 326%
  • Brand 47%
  • Brand 55%

Demand

Epsom Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Keep looking

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FAQ

Common Epsom Salt questions

Answered from the same tracked data.