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Dry Brush

Fail

Shoppers spend an estimated $918 a year here, so Dry Brush is a Fail.

Flapen Score
26
26 / 100
Ranks 104 of 111 Beauty niches · −9 vs the category median of 35
Market size
$918/yr2K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Dry Brush against its category

The dotted line is the Beauty average. Past it, Dry Brush is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Brush market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dry Brush 2K times last year and spent an estimated $918. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $918 a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
3.7%
Market size, estimated
$918a year
Peak month
December1.8× the quietest month
Top search term
dry brush917 searches a year

02 · Price

A sale here is worth $12.74.

Listings sell for $12.74 on average, from $9.31 to $22.51. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $12.74 that is $0 to $1K a year per listing.

Average price
$12.74under the $15 to $100 sweet spot
Price range
$9.31–$22.51
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #15 within Beauty. It carries 3,556 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#15in Beauty
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
3,556per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Dry Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 223%
  • Brand 316%
  • Brand 414%
  • Open — no brand owns it (0%)

Demand

Dry Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Dry Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry brush917/yr
  • body brush554/yr
  • dry brushing body brush476/yr

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Dry Brush questions

Answered from the same tracked data.