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Dr Bronner

Fail

Shoppers spend an estimated $0 a year here, so Dr Bronner is a Fail.

Flapen Score
31
31 / 100
Ranks 81 of 111 Beauty niches · −4 vs the category median of 35
Market size
$0/yr10K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
77%top-5 click share · 4 brands · 6 sellers

Flapen Score

Dr Bronner against its category

The dotted line is the Beauty average. Past it, Dr Bronner is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Bronner market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dr Bronner 10K times last year and spent an estimated $0. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October1.5× the quietest month
Top search term
dr bronner5K searches a year

02 · Price

A sale here is worth $39.32.

Listings sell for $39.32 on average, from $14.98 to $99.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $39.32 that is $0 to $4K a year per listing.

Average price
$39.32inside the $15 to $100 sweet spot
Price range
$14.98–$99.02
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #195 within Beauty. It carries 7,936 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#195in Beauty
Average rating
4.68 starsAmazon Singapore average 4.47 stars
Average reviews
7,936per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 137 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
137 months

Products

Top Dr Bronner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 26%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Dr Bronner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dr Bronner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr bronner5K/yr
  • castile soap2K/yr
  • dr bronners castile soap1K/yr
  • dr bronners1K/yr
  • bronner615/yr
  • dr bronners soap177/yr

Reviews and returns

What reviews say buyers love and hate about Dr Bronner

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“After showering, my whole body very itch”
A buyer, on “Allergies”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Dr Bronner questions

Answered from the same tracked data.