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Derma Roller

Fail

Shoppers spend an estimated $957 a year here, so Derma Roller is a Fail.

Flapen Score
33
33 / 100
Ranks 68 of 111 Beauty niches · −2 vs the category median of 35
Market size
$957/yr3K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
87%top-5 click share · 6 brands · 12 sellers

Flapen Score

Derma Roller against its category

The dotted line is the Beauty average. Past it, Derma Roller is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Derma Roller market on Amazon at a glance

Shoppers on Amazon Singapore searched for Derma Roller 3K times last year and spent an estimated $957. The top 5 brands take 100% of clicks. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $957 a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
1.5%
Market size, estimated
$957a year
Peak month
December2.0× the quietest month
Top search term
derma roller2K searches a year

02 · Price

A sale here is worth $18.07.

Listings sell for $18.07 on average, from $5.16 to $44.05. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $18.07 that is $0 to $2K a year per listing.

Average price
$18.07inside the $15 to $100 sweet spot
Price range
$5.16–$44.05
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #23 within Beauty. It carries 4,610 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
18.7%
Average rank
#23in Beauty
Average rating
4.33 starsAmazon Singapore average 4.47 stars
Average reviews
4,610per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Derma Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 219%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (0%)

Demand

Derma Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Derma Roller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • derma roller2K/yr
  • microneedling686/yr
  • derma roller for hair growth254/yr
  • microneedle292/yr

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Derma Roller questions

Answered from the same tracked data.