Deodorant
FailShoppers spend an estimated $4K a year here, so Deodorant is a Fail.
- Flapen Score
- 40 / 100Top 26% of 111 Beauty niches · +5 vs the category median of 3540
- Market size
- $4K/yr24K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 31%top-5 click share · 10 brands · 18 sellers
Flapen Score
Deodorant against its category
The dotted line is the Beauty average. Past it, Deodorant is stronger. Inside it, weaker.
Market
The Deodorant market on Amazon at a glance
Shoppers on Amazon Singapore searched for Deodorant 24K times last year and spent an estimated $4K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $4Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- deodorant14K searches a year
02 · Price
A sale here is worth $9.55.
Listings sell for $9.55 on average, from $3.39 to $19.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.55 that is $0 to $955 a year per listing.
- Average price
- $9.55under the $15 to $100 sweet spot
- Price range
- $3.39–$19.64
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$955
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #91 within Beauty. It carries 19,015 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 100%
- Out of stock, average day
- 10.5%
- Average rank
- #91in Beauty
- Average rating
- 4.51 starsAmazon Singapore average 4.47 stars
- Average reviews
- 19,015per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 98 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 98 months
Products
Top Deodorant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dove Zero 0% Aluminium Roll On Deodorant Cucumber & Green Tea 50ml
- Price
- $5.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Degree Men UltraClear Antiperspirant Deodorant 72-Hour Sweat & Odor Protection Black + White Antiperspirant For Men With MotionSense Technology 2.7 Ounce (Pack of 2)
- Price
- $11.41
- Rating
- 4.7/5
- Reviews
- 44,371
- Age
- 8y ago

Nivea Deodorant Spray Invisible Black White (Clear)
- Price
- $6.65
- Rating
- 4.6/5
- Reviews
- 2
- Age
- 13y ago

Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Eucalyptus & Mint 2.65oz
- Price
- $19.02
- Rating
- 4.4/5
- Reviews
- 112,105
- Age
- 7y ago

Rexona Men Sport Defense Deodorant Spray 135ml
- Price
- $7.59
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7y ago
Trending
estimated 90-day click momentum
Chemist at Play UnderArm Roll-On with 5% AHA Lactic Acid & 1% Mandelic Acid | Prevents Body Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin |White Jasmine Fragrance|Alcohol Free-40ml
- Price
- $9.86
- Rating
- 4.3/5
- Reviews
- 1,998
- Age
- 2y ago

Degree Men UltraClear Antiperspirant Deodorant 72-Hour Sweat & Odor Protection Black + White Antiperspirant For Men With MotionSense Technology 2.7 Ounce (Pack of 2)
- Price
- $11.41
- Rating
- 4.7/5
- Reviews
- 44,371
- Age
- 8y ago

Secret Outlast Invisible Solid Completely Clean Antiperspirant and Deodorant .5oz
- Price
- $5.00
- Rating
- 4.6/5
- Reviews
- 22,386
- Age
- 12y ago

Native Deodorant - Natural Deodorant for Women and Men - Vegan Gluten Free Cruelty Free - Aluminum Free Free of Parabens and Sulfates - Charcoal
- Price
- $18.02
- Rating
- 4.4/5
- Reviews
- 112,105
- Age
- 6y ago

Nivea Deodorant for Woman Roll On Dry Comfort 50ml / Fresh / Dry / No sweat / Perfume
- Price
- $4.32
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7y ago
Newest
by launch date
Chemist at Play UnderArm Roll-On with 5% AHA Lactic Acid & 1% Mandelic Acid | Prevents Body Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin |White Jasmine Fragrance|Alcohol Free-40ml
- Price
- $9.86
- Rating
- 4.3/5
- Reviews
- 1,998
- Age
- 2y ago

Dove Zero 0% Aluminium Roll On Deodorant Cucumber & Green Tea 50ml
- Price
- $5.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

NIVEA MEN Cool Kick Energy Fresh Deodorant Spray Cooling Dry Fresh Perfume 150ml Mens Grooming
- Price
- $7.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

NIVEA MEN Deodorant Spray - Deep (150ml) Anti Bacterial No Sweat Fresh Perfume Mens Grooming
- Price
- $8.41
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6y ago

Native Deodorant | Natural Deodorant for Men Aluminum Free with Baking Soda Probiotics Coconut Oil and Shea Butter | Sea Salt & Cedar
- Price
- $17.70
- Rating
- 4.4/5
- Reviews
- 2,976
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
10 falling
Sellers
18
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 83%
Open market
9%
- NIVEA32%
- Rexona20%
- Native17%
- Dove10%
- Degree7%
- Chemist at Play4%
- Open — no brand owns it (4 brands, 9%)
Demand
Deodorant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.5×
Search terms
Top Deodorant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- deodorant14K/yr
- deodorant men5K/yr
- deodorant women5K/yr
Reviews and returns
What reviews say buyers love and hate about Deodorant
We read the reviews and the return reasons for every product selling here.
“Severe rash caused underarm area”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deodorant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









