Deodorant
a small market ($4K/yr) — Deodorant doesn't clear our bar today.
Flapen Score
Top 26% of 111 Beauty niches · +5 vs the category median of 35
Is Deodorant profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Deodorant is a $4K/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Deodorant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.8% over the last 90 days and 1.8% of searches end in a purchase.
$4K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Deodorant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dove Zero 0% Aluminium Roll On Deodorant Cucumber & Green Tea 50ml
- Price
- $5.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago
Degree Men UltraClear Antiperspirant Deodorant 72-Hour Sweat & Odor Protection Black + White Antiperspirant For Men With MotionSense Technology 2.7 Ounce (Pack of 2)
- Price
- $11.41
- Rating
- 4.7/5
- Reviews
- 44,371
- Age
- 8y ago
Nivea Deodorant Spray Invisible Black White (Clear)
- Price
- $6.65
- Rating
- 4.6/5
- Reviews
- 2
- Age
- 13y ago
Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Eucalyptus & Mint 2.65oz
- Price
- $19.02
- Rating
- 4.4/5
- Reviews
- 112,105
- Age
- 7y ago
Rexona Men Sport Defense Deodorant Spray 135ml
- Price
- $7.59
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7y ago
Trending
90-day click momentum
Chemist at Play UnderArm Roll-On with 5% AHA Lactic Acid & 1% Mandelic Acid | Prevents Body Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin |White Jasmine Fragrance|Alcohol Free-40ml
- Price
- $9.86
- Rating
- 4.3/5
- Reviews
- 1,998
- Age
- 2y ago
Degree Men UltraClear Antiperspirant Deodorant 72-Hour Sweat & Odor Protection Black + White Antiperspirant For Men With MotionSense Technology 2.7 Ounce (Pack of 2)
- Price
- $11.41
- Rating
- 4.7/5
- Reviews
- 44,371
- Age
- 8y ago
Secret Outlast Invisible Solid Completely Clean Antiperspirant and Deodorant .5oz
- Price
- $5.00
- Rating
- 4.6/5
- Reviews
- 22,386
- Age
- 12y ago
Native Deodorant - Natural Deodorant for Women and Men - Vegan Gluten Free Cruelty Free - Aluminum Free Free of Parabens and Sulfates - Charcoal
- Price
- $18.02
- Rating
- 4.4/5
- Reviews
- 112,105
- Age
- 6y ago
Nivea Deodorant for Woman Roll On Dry Comfort 50ml / Fresh / Dry / No sweat / Perfume
- Price
- $4.32
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7y ago
Newest
by launch dateChemist at Play UnderArm Roll-On with 5% AHA Lactic Acid & 1% Mandelic Acid | Prevents Body Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin |White Jasmine Fragrance|Alcohol Free-40ml
- Price
- $9.86
- Rating
- 4.3/5
- Reviews
- 1,998
- Age
- 2y ago
Dove Zero 0% Aluminium Roll On Deodorant Cucumber & Green Tea 50ml
- Price
- $5.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago
NIVEA MEN Cool Kick Energy Fresh Deodorant Spray Cooling Dry Fresh Perfume 150ml Mens Grooming
- Price
- $7.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
NIVEA MEN Deodorant Spray - Deep (150ml) Anti Bacterial No Sweat Fresh Perfume Mens Grooming
- Price
- $8.41
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6y ago
Native Deodorant | Natural Deodorant for Men Aluminum Free with Baking Soda Probiotics Coconut Oil and Shea Butter | Sea Salt & Cedar
- Price
- $17.70
- Rating
- 4.4/5
- Reviews
- 2,976
- Age
- 6y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
10 falling
Sellers
18
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
31%
Top 20: 83%
Open market
9%
- NIVEA32%
- Rexona20%
- Native17%
- Dove10%
- Degree7%
- Chemist at Play4%
- Open — no brand owns it (4 brands, 9%)
Deodorant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.5×
Top Deodorant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- deodorant14K/yr
- deodorant men5K/yr
- deodorant women5K/yr
What reviews say buyers love and hate about Deodorant
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“best deodorant”
“didn't cause any sensitive reaction on my skin”
“long lasting”
What buyers complain about
100% of reviews“Severe rash caused underarm area”
Common Deodorant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
