Curl Cream
FailShoppers spend an estimated $0 a year here, so Curl Cream is a Fail.
- Flapen Score
- 28 / 100Ranks 99 of 111 Beauty niches · −7 vs the category median of 3528
- Market size
- $0/yr5K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 7 sellers
Flapen Score
Curl Cream against its category
The dotted line is the Beauty average. Past it, Curl Cream is stronger. Inside it, weaker.
Market
The Curl Cream market on Amazon at a glance
Shoppers on Amazon Singapore searched for Curl Cream 5K times last year and spent an estimated $0. All 5 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- October1.5× the quietest month
- Top search term
- curl cream5K searches a year
02 · Price
A sale here is worth $19.59.
Listings sell for $19.59 on average, from $13.63 to $29.22. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $19.59 that is $0 to $2K a year per listing.
- Average price
- $19.59inside the $15 to $100 sweet spot
- Price range
- $13.63–$29.22
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #20 within Beauty. It carries 16,844 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #20in Beauty
- Average rating
- 4.48 starsAmazon Singapore average 4.47 stars
- Average reviews
- 16,844per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Curl Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marc Anthony Curl Cream with Shea Butter & Oils Defines & Softens Curly & Wavy Hair Set of 2
- Price
- $15.70
- Rating
- 4.5/5
- Reviews
- 13,372
- Age
- 5y ago

Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types
- Price
- $29.22
- Rating
- 4.5/5
- Reviews
- 4,822
- Age
- 5y ago

Cake Beauty Curl Friend Defining Curl Cream - Bounce Curly Hair Styling Product & Anti Frizz Control Heat Protectant for Hair Detangler Cruelty Free & Vegan
- Price
- $16.84
- Rating
- 4.3/5
- Reviews
- 17,272
- Age
- 7y ago

SheaMoisture Smoothie Curl Enhancing Cream for Thick Curly Hair Coconut and Hibiscus Sulfate Free and Paraben Free 12 oz
- Price
- $25.58
- Rating
- 4.6/5
- Reviews
- 23,784
- Age
- 9y ago

Marc Anthony Curl Envy Cream - Defining Cream for Coarse Frizzy Curls with Avocado Oil & Shea Butter - Sulfate-Free Adds Bounce - 6 Oz
- Price
- $16.55
- Rating
- 4.5/5
- Reviews
- 13,372
- Age
- 13y ago
Trending
estimated 90-day click momentum
Marc Anthony Curl Envy Cream - Defining Cream for Coarse Frizzy Curls with Avocado Oil & Shea Butter - Sulfate-Free Adds Bounce - 6 Oz
- Price
- $16.55
- Rating
- 4.5/5
- Reviews
- 13,372
- Age
- 13y ago

Cantu Moisturizing Curl Activator Cream with Shea Butter for Natural Hair 12 fl oz
- Price
- $13.63
- Rating
- 4.5/5
- Reviews
- 28,440
- Age
- 9y ago

Marc Anthony Curl Cream with Shea Butter & Oils Defines & Softens Curly & Wavy Hair Set of 2
- Price
- $15.70
- Rating
- 4.5/5
- Reviews
- 13,372
- Age
- 5y ago

Cake Beauty Curl Friend Defining Curl Cream - Bounce Curly Hair Styling Product & Anti Frizz Control Heat Protectant for Hair Detangler Cruelty Free & Vegan
- Price
- $16.84
- Rating
- 4.3/5
- Reviews
- 17,272
- Age
- 7y ago

Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types
- Price
- $29.22
- Rating
- 4.5/5
- Reviews
- 4,822
- Age
- 5y ago
Newest
by launch date
Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types
- Price
- $29.22
- Rating
- 4.5/5
- Reviews
- 4,822
- Age
- 5y ago

Marc Anthony Curl Cream with Shea Butter & Oils Defines & Softens Curly & Wavy Hair Set of 2
- Price
- $15.70
- Rating
- 4.5/5
- Reviews
- 13,372
- Age
- 5y ago

Cake Beauty Curl Friend Defining Curl Cream - Bounce Curly Hair Styling Product & Anti Frizz Control Heat Protectant for Hair Detangler Cruelty Free & Vegan
- Price
- $16.84
- Rating
- 4.3/5
- Reviews
- 17,272
- Age
- 7y ago

Cantu Moisturizing Curl Activator Cream with Shea Butter for Natural Hair 12 fl oz
- Price
- $13.63
- Rating
- 4.5/5
- Reviews
- 28,440
- Age
- 9y ago

SheaMoisture Smoothie Curl Enhancing Cream for Thick Curly Hair Coconut and Hibiscus Sulfate Free and Paraben Free 12 oz
- Price
- $25.58
- Rating
- 4.6/5
- Reviews
- 23,784
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Marc Anthony41%
- Not Your Mother's22%
- Cake Beauty15%
- Shea Moisture13%
- Cantu9%
- Open — no brand owns it (0%)
Demand
Curl Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Curl Cream
We read the reviews and the return reasons for every product selling here.
“I dont like the scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curl Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









