Is curl cream profitable to sell on Amazon Singapore?

The niche generates $0/yr across 6 tracked products. 90-day search growth is -17.9%. Flapen's verdict: Skip it (28/100).

How competitive is the curl cream niche?

5 brands and 7 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in curl cream?

Top complaints mined from reviews: Smell, Suitability Colored Hair. The return rate is 0.0%.

When does demand for curl cream peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the curl cream niche?

Listings span $13.63–$29.22; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 16,844 reviews — the moat a new listing must climb.

curl cream

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Great$13.63–$29.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.59

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,843.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Competition

Bad91%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 5K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, curl cream is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

curl cream market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 0.0%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 17%
Out of stock: 2.6%
Avg brand age: 97 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Marc Anthony41%
Not Your Mother's22%
Cake Beauty15%
Shea Moisture13%
Cantu9%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top curl cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marc Anthony Curl Cream with Shea Butter & Oils Defines & Softens Curly & Wavy Hair Set of 2

Marc Anthony$15.704.5★13,372 rev

Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types

Not Your Mother's$29.224.5★4,822 rev

Cake Beauty Curl Friend Defining Curl Cream - Bounce Curly Hair Styling Product & Anti Frizz Control Heat Protectant for Hair Detangler Cruelty Free & Vegan

Cake Beauty$16.844.3★17,272 rev

SheaMoisture Smoothie Curl Enhancing Cream for Thick Curly Hair Coconut and Hibiscus Sulfate Free and Paraben Free 12 oz

Shea Moisture$25.584.6★23,784 rev

Marc Anthony Curl Envy Cream - Defining Cream for Coarse Frizzy Curls with Avocado Oil & Shea Butter - Sulfate-Free Adds Bounce - 6 Oz

Marc Anthony$16.554.5★13,372 rev

Newest

by launch date

Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types

Not Your Mother's$29.224,822 rev

5y ago

Marc Anthony Curl Cream with Shea Butter & Oils Defines & Softens Curly & Wavy Hair Set of 2

Marc Anthony$15.7013,372 rev

5y ago

Cake Beauty Curl Friend Defining Curl Cream - Bounce Curly Hair Styling Product & Anti Frizz Control Heat Protectant for Hair Detangler Cruelty Free & Vegan

Cake Beauty$16.8417,272 rev

7y ago

Cantu Moisturizing Curl Activator Cream with Shea Butter for Natural Hair 12 fl oz

Cantu$13.6328,440 rev

9y ago

SheaMoisture Smoothie Curl Enhancing Cream for Thick Curly Hair Coconut and Hibiscus Sulfate Free and Paraben Free 12 oz

Shea Moisture$25.5823,784 rev

9y ago

What buyers say about curl cream

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel33%

“this product leaves my hair feeling very soft”

What buyers complain about

Smell33%

“I dont like the scent”

Suitability Colored Hair33%

“Ive got dry color-damaged hair”

Common questions

Is curl cream profitable to sell on Amazon Singapore?: The niche generates $0/yr across 6 tracked products. 90-day search growth is -17.9%. Flapen's verdict: Skip it (28/100).
How competitive is the curl cream niche?: 5 brands and 7 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in curl cream?: Top complaints mined from reviews: Smell, Suitability Colored Hair. The return rate is 0.0%.
When does demand for curl cream peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the curl cream niche?: Listings span $13.63–$29.22; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 16,844 reviews — the moat a new listing must climb.